Market Research In Malawi

Malawi Profile:

  • Malawi, officially the Republic of Malawi, is a landlocked country in southeast Africa that was formerly known as Nyasaland.
  • Malawi’s foreign policy is pro-Western and includes positive diplomatic relations with the United Nations, the Commonwealth of Nations, the Southern African Development Community (SADC), the Common Market for Eastern and Southern Africa (COMESA) and the African Union (AU).
  • Malawi is a member of several international organizations including the Commonwealth, the UN and some of its child agencies, the IMF, the World Bank, the African Union and the World Health Organization.
  • Malawi was ranked the 119th safest investment destination in the world in the March 2011 Euromoney Country Risk rankings.
  • Malawi is heavily dependent on rain-fed agriculture and its economy was hit hard by the El Nino-driven drought in 2015 and 2016, which slowed economic activity to two consecutive years and contributed to high inflation rates.

Malawi Economy:

  • Malawi is among the world’s least-developed countries. The economy is heavily based in agriculture, with a largely rural population.
  • The country’s economic performance has historically been constrained by policy inconsistency, macroeconomic instability, limited connectivity to the region and the world, poor infrastructure, rampant corruption, high population growth, and poor health and education outcomes that limit labour productivity.
  • The economy is predominately agricultural with about 80% of the population living in rural areas and accounts for about one-third of GDP and 80% of export revenues.
  • The economy depends on substantial inflows of economic assistance from the IMF, the World Bank and individual donor nations.
  • The Malawian government faces challenges in building and expanding the economy, improving education, healthcare, environmental protection, and becoming financially independent amidst widespread overpopulation and unemployment.

Malawi Facts:

  • Population: 19.2 million
  • Capital: Lilongwe
  • Largest city: Lilongwe
  • Area: 118,484 sq km
  • Major language: English (official), Chichewa (common), Chinyanja, Chiyao, Chitumbuka, Chilomwe, Chinkhonde, Chingoni, Chisena, Chitonga, Chinyakyusa, Chilambya
  • Major religion: Protestant 27.2%, Catholic 18.4%, other Christian 41%, Muslim 12.1%, other 0.3%
  • Life expectancy: 59.7 years (Male), 63.8 years (Female)
  • Monetary unit: 1 Kwacha(MWK) = 100 Tambala
  • Main exports: Tobacco 55%, dried legumes (8.8%), sugar (6.7%), tea (5.7%), cotton (2%), peanuts, coffee, soy
  • GNI per Capita: $1,140

Our Market Research Services in Malawi:

We Employ A Wide Range of Research Techniques in Malawi:

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