Market Research In Martinique

Martinique Profile:

  • Martinique is an insular region of France located in the Lesser Antilles in the eastern Caribbean Sea.
  • As part of France, Martinique is part of the European Union, and its currency is the euro.
  • Roughly 16% of the total businesses on the island (some 6,000 companies) provide tourist-related services.
  • Martinique has a higher standard of living than most other Caribbean countries.
  • In 2009, the French Caribbean general strikes exposed deep ethnic, and class tensions and disparities within Martinique.

Martinique Economy:

  • Martinique’s economy relied on agriculture, but by the beginning of the 21st century, this sector had dwindled considerably.
  • Tourism has become more important than agricultural exports as a source of foreign exchange and it employed 7% of the total workforce.
  • Sugar production has declined, with most of the sugarcane now used for the production of rum. Banana exports are increasing, going mostly to mainland France.
  • The country contributes to a chronic trade deficit that requires large annual transfers of aid from mainland France.
  • All goods entering Martinique are charged a variable “sea toll” which may reach 30% of the value of the cargo and provides 40% of the island’s total revenue. Additionally the government charges an “annual due” of 1–2.5% and a value added tax of 2.2–8.5%.

Martinique Facts:

  • Population: 385,551
  • Capital: Fort-de-France
  • Largest city: Fort-de-France
  • Area: 1,128 sq km
  • Major language: French (official)
  • Major religion: Roman Catholic 90%, Hindu 5% and other 5%
  • Life expectancy: 78.9 years (Male), 84.8 (Female)
  • Monetary unit: 1 Euro(EUR) = 100 Cents
  • Main exports: Fruit, beverages and refined petroleum products
  • GNI per Capita: $27,688

Our Market Research Services in Martinique:

We Employ A Wide Range of Research Techniques in Martinique:

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