Market Research In Morocco

Morocco Profile:

  • Morocco, officially known as the Kingdom of Morocco is a unitary sovereign state located in the Maghreb region of North Africa.
  • Morocco is a member of the Arab League, the Union for the Mediterranean, and the African Union. It has the fifth largest economy of Africa.
  • Morocco was ranked as the first African country by the Economist Intelligence Unit’s quality-of-life index, ahead of South Africa. However, in the years since that first-place ranking was given, Morocco has slipped into fourth place behind Egypt.
  • Morocco eliminated subsidies for gasoline, diesel and fuel oil, dramatically reducing outlays that weighted on the country’s budget and current account.
  • Morocco seeks to expand its renewable energy capacity with a goal of making renewable more than 50% of installed electricity generation capacity by 2030.

Morocco Economy:

  • Morocco has capitalized on its proximity to Europe and relatively low labor costs to work towards building a diverse, open, market-oriented economy.
  • Key sectors of the economy include agriculture, tourism, aerospace, automotive, phosphates, textiles, apparel, and subcomponents.
  • Morocco has increased investment in its port, transportation, and industrial infrastructure to position itself as a center and broker for business throughout Africa.
  • Despite Morocco’s economic progress, the country suffers from high unemployment, poverty, and illiteracy, particularly in rural areas.
  • Key economic challenges for Morocco include reforming the education system and the judiciary.

Morocco Facts:

  • Population: 33.9 million
  • Capital: Rabat
  • Largest city: Casablanca
  • Area: 446,550 sq km
  • Major language: Arabic (official), Berber languages (official), French
  • Major religion: Muslim 99%, other 1%
  • Life expectancy: 74 years (Male), 80.3 years (Female)
  • Monetary unit: 1 Dirham(DH, MAD) = 100 Centimes
  • Main exports: Clothing and textiles, automobiles, electric components, inorganic chemicals, transistors, crude minerals, fertilizers (including phosphates), petroleum products, citrus fruits, vegetables, fish
  • GNI per Capita: $7,700

Our Market Research Services in Morocco:

We Employ A Wide Range of Research Techniques in Morocco:

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