Market Research In Nepal

Nepal Profile:

  • Nepal, officially the Federal Democratic Republic of Nepal is a landlocked central Himalayan country in South Asia. Nepal is divided into 7 states and 77 districts.
  • Nepal has a diverse geography, including fertile plains, subalpine forested hills, and eight of the world’s ten tallest mountains, including Mount Everest, the highest point on Earth.
  • Nepal is a founding member of the South Asian Association for Regional Cooperation (SAARC) and also a member of the Non-Aligned Movement and the Bay of Bengal Initiative.
  • Nepal is a developing nation, ranking 144th on the Human Development Index (HDI) in 2016. The country struggles with the transition from a monarchy to a republic. It also suffers from high levels of hunger and poverty.
  • Nepal facing challenges in growth include its landlocked geographic location, persistent power shortages and underdeveloped transportation infrastructure

Nepal Economy:

  • Nepal is among the poorest and least developed countries in the world, with about one-quarter of its population living below the poverty line.
  • Agriculture is the mainstay of the economy, providing a livelihood for almost two-thirds of the population but accounting for only one-third of GDP.
  • Nepal is heavily dependent on remittances, which amount to as much as 30% of GDP.
  • Nepal was hit by massive earthquakes in early 2015, which damaged or destroyed infrastructure and homes and set back economic development.
  • Political gridlock in the past several years and recent public protests, predominantly in the southern Tarai region, have hindered post-earthquake recovery and prevented much-needed economic reform.

Nepal Facts:

  • Population: 29.4 million
  • Capital: Kathmandu
  • Largest city: Kathmandu
  • Area: 147,181 sq km
  • Major language: Nepali (official) 44.6%, Maithali 11.7%, Bhojpuri 6%, Tharu 5.8%, Tamang 5.1%, Newar 3.2%, Magar 3%, Bajjika 3%, Urdu 2.6%, Avadhi 1.9%, Limbu 1.3%, Gurung 1.2%, other 10.4%
  • Major religion: Hindu 81.3%, Buddhist 9%, Muslim 4.4%, Kirant 3.1%, Christian 1.4%, other 0.5%
  • Life expectancy: 70.4 years (Male), 71.6 years (Female)
  • Monetary unit: 1 Nepalese Rupee(NR, NPR) = 100 Paisa
  • Main exports: Clothing, pulses, carpets, textiles, juice, jute goods
  • GNI per Capita: $2,520

Our Market Research Services in Nepal:

We Employ A Wide Range of Research Techniques in Nepal:

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