Market Research In Nicaragua

Nicaragua Profile:

  • Nicaragua, officially the Republic of Nicaragua is the largest country in the Central American isthmus.
  • Nicaragua is also home to the second-largest rainforest of the Americas, known as the “land of lakes and volcanoes”.
  • Nicaragua is primarily an agricultural country; agriculture constitutes 60% of its total exports which annually yield approximately $300 million. Nearly two-thirds of the coffee crop comes from the northern part of the central highlands
  • Despite being one of the poorest countries in Latin America, Nicaragua has improved its access to potable water and sanitation and has ameliorated its life expectancy, infant and child mortality and immunization rates.
  • According to the World Bank, Nicaragua ranked as the 123rd best economy for starting a business, It ranks as the 61st freest economy and 14th (of 29) in the Americas.

Nicaragua Economy:

  • Nicaragua, the poorest country in Central America and the second poorest in the Western Hemisphere, has widespread underemployment and poverty.
  • GDP growth of 4.7% in 2016 was insufficient to make a significant difference.
  • Textiles and agriculture combined account for nearly 50% of Nicaragua’s exports. Beef, coffee, and gold are Nicaragua’s top three export commodities.
  • Income distribution is very uneven, and the poor, agriculturalists and indigenous people continue to have less access to healthcare services.
  • According to the United Nations Development Programme, 48% of the population of Nicaragua live below the poverty line, 79.9% of the population live with less than $2 per day, According to UN figures, 80% of the indigenous people (who make up 5% of the population) live on less than $1 per day.

Nicaragua Facts:

  • Population: 6.03 million
  • Capital: Managua
  • Largest city: Managua
  • Area: 130,370 sq km
  • Major language: Spanish (official) 95.3%, Miskito 2.2%, Mestizo of the Caribbean coast 2%, other 0.5%
  • Major religion: Roman Catholic 51.6%, Evangelical 33.9%, other 1.5%, unspecified 12.9%
  • Life expectancy: 71.3 years (Male), 75.8 years (Female)
  • Monetary unit: 1 Córdoba Ora (NIO) = 100 Centavos
  • Main exports: Coffee, beef, gold, sugar, peanuts, shrimp and lobster, tobacco, cigars, automobile wiring harnesses, textiles, apparel
  • GNI per Capita: $5,550

Our Market Research Services in Nicaragua:

We Employ A Wide Range of Research Techniques in the Nicaragua:

How Can We Help You?

Contact us at Global Vox Populi and submit a business inquiry online.

Being a Consultant, I am familiar with the expected quality of deliverables from high-end market research firms and I expected no less when I chose GVP over others. They were at par with our regular suppliers when it came to the clinical insights…all within the constrained budget and timelines

Market Research Testimonial – 1
AVP – Commercial Strategy, Medical Device Company

Our Mission

We help our clients to achieve business success by enabling access to our research products and services including market research, competitive intelligence, market intelligence, and consultancy that provides businesses with reliable evidence as a solid base for making decision.

Marketing Research

Our Vision

To be internationally recognized as an affordable, transparent, competitive and comprehensive quality market research, competitive intelligence and consultancy service provider that enables our clients to make strategic business decision by foreseeing their target market movements and customer changing requirements and behavior.

Brand Strategy

Our Values

The following values are associated with our organization vision and mission;

  • Employees comes first
  • Respect and professionalism
  • Integrity and ethical practices
  • Excellence and innovation

Customer Loyalty Research