Nigeria Profile:
- The Federal Republic of Nigeria commonly referred to as Nigeria, is a federal republic in West Africa.
- As of 2015, Nigeria is the world’s 20th largest economy, Nigeria is listed among the “Next Eleven” economies set to become among the biggest in the world.
- Nigeria is a member of the MINT group of countries and a founding member of the African Union and a member of many other international organizations, including the United Nations, the Commonwealth of Nations and OPEC.
- The government is working to develop stronger public-private partnerships for roads, agriculture, and power.
- Despite its strong fundamentals, oil-rich Nigeria has been hobbled by the inadequate power supply, lack of infrastructure, delays in the passage of legislative reforms, an inefficient property registration system, restrictive trade policies, an inconsistent regulatory environment, a slow and ineffective judicial system, unreliable dispute resolution mechanisms, insecurity, and pervasive corruption.
Nigeria Economy:
- Nigeria is considered to be an emerging market economy by the World Bank. Nigeria is one of Sub Saharan Africa’s largest economies and relies heavily on oil as its main source of foreign exchange earnings and government revenues.
- Nigeria’s economic growth has been driven by growth in agriculture, telecommunications, and services.
- Economic diversification and strong growth have not translated into a significant decline in poverty levels; however, over 62% of Nigeria’s 170 million people still live in extreme poverty.
- Regulatory constraints and security risks have limited new investment in oil and natural gas, and Nigeria’s oil production has contracted every year since 2012.
- Partly because of lower oil prices, Nigeria entered a recession in 2016. However, the medium-term outlook for Nigeria is positive, assuming oil output stabilizes and oil prices recover.
Nigeria Facts:
- Population: 190.6 million
- Capital: Abuja
- Largest city: Lagos
- Area: 923,768 sq km
- Major language: English (official), Hausa, Yoruba, Igbo (Ibo), Fulani
- Major religion: Muslim 50%, Christian 40%, indigenous beliefs 10%
- Life expectancy: 52.8 years (Male), 55 years (Female)
- Monetary unit: 1 Naira(NGN) = 100 Kobo
- Main exports: Petroleum and petroleum products 95%, cocoa, rubber
- GNI per Capita: $5,750
Our Market Research Services in Nigeria:
- Market Research Fieldwork in Nigeria
- Qualitative Research in Nigeria
- Quantitative Research in Nigeria
- Aerospace Market Research in Nigeria
- Automotive Market Research in Nigeria
- Life science Market Research in Nigeria
- Chemical Market Research in Nigeria
- Construction Market Research in Nigeria
- Consumer Goods Market Research in Nigeria
- Education Market Research in Nigeria
- Energy and Power Market Research in Nigeria
- Engineering Market Research in Nigeria
- Financial Market Research in Nigeria
- Food and Beverage Market Research in Nigeria
- Healthcare Market Research in Nigeria
- Hospital Market Research in Nigeria
- Hospitality Market Research in Nigeria
- Entertainment Market Research in Nigeria
- Medical Devices Market Research in Nigeria
- Metals and Mining Market Research in Nigeria
- Oil and Gas Market Research in Nigeria
- Pharmaceutical Market Research in Nigeria
- Retail Market Research in Nigeria
- Telecommunication Market Research in Nigeria
- Transportation Market Research in Nigeria
- Travel and Tourism Market Research in Nigeria
We Employ A Wide Range of Research Techniques in Nigeria:
- Advertising Research in Nigeria
- Brand Research in Nigeria
- B2B Research in Nigeria
- Concept Testing in Nigeria
- Consumer Research in Nigeria
- Customer Satisfaction Research in Nigeria
- Entertainment Research in Nigeria
- Ethnographic Research in Nigeria
- Eye Tracking and Facial Coding in Nigeria
- Focus Groups in Nigeria
- Sensory Research in Nigeria
- Healthcare Research in Nigeria
- Industrial Research in Nigeria
- Lifestyle Research in Nigeria
- Media Communication Research in Nigeria
- Mystery Shopping in Nigeria
- One-on-One Research in Nigeria
- Package Research in Nigeria
- Secondary Research in Nigeria
- Sensory Research in Nigeria
- Usability Testing in Nigeria
Our Mission
We help our clients to achieve business success by enabling access to our research products and services including market research, competitive intelligence, market intelligence, and consultancy that provides businesses with reliable evidence as a solid base for making decision.
Marketing Research
Our Vision
To be internationally recognized as an affordable, transparent, competitive and comprehensive quality market research, competitive intelligence and consultancy service provider that enables our clients to make strategic business decision by foreseeing their target market movements and customer changing requirements and behavior.
Brand Strategy
Our Values
The following values are associated with our organization vision and mission;
- Employees comes first
- Respect and professionalism
- Integrity and ethical practices
- Excellence and innovation