Market Research In Pakistan

Pakistan Profile:

  • Pakistan, officially the Islamic Republic of Pakistan is a country in South Asia.
  • Pakistan has the sixth-largest standing armed forces in the world, 24th-largest in the world in terms of purchasing power and the 41st-largest in terms of nominal GDP.
  • Pakistan is ranked among the emerging and growth-leading economies of the world and is backed by one of the world’s largest and fastest-growing middle classes.
  • Pakistan is a member of the United Nations, the Non-Aligned Movement, the Organisation of Islamic Cooperation, the Commonwealth of Nations, the Economic Cooperation Organisation, the Shanghai Cooperation Organisation, the South Asian Association for Regional Cooperation, the Developing Eight, and the G20 developing nations, Group of 24, Group of 77, and ECOSOC. It is also an associate member of CERN.
  • The country continues to face challenging problems, including overpopulation, terrorism, poverty, illiteracy, and corruption.

Pakistan Economy:

  • Pakistan has a semi-industrialized economy with a well-integrated agriculture sector, and a growing services sector.
  • Agriculture accounts for one-fifth of output and two-fifths of employment. Remittances from overseas workers continued to be a key revenue source
  • Textiles and apparel account for most of Pakistan’s export earnings; Pakistan’s failure to diversify its exports has left the country vulnerable to shifts in world demand.
  • Official unemployment was 6.1% in 2016, but this fails to capture the true picture because much of the economy is informal and underemployment remains high. Human development continues to lag behind most of the region.
  • Given demographic challenges, Pakistan’s leadership will be pressed to implement economic reforms, promote further development of the energy sector, and attract foreign investment to support sufficient economic growth necessary to employ its growing and rapidly urbanizing population.

Pakistan Facts:

  • Population: 204.9 million
  • Capital: Islamabad
  • Largest city: Karachi
  • Area: 796,095 sq km
  • Major language: Punjabi 48%, Sindhi 12%, Saraiki 10%, Pashto 8%, Urdu (official) 8%, Balochi 3%, Hindko 2%, Brahui 1%, English (official), Burushaski and other 8%
  • Major religion: Muslim (official) 96.4%, other 3.6%
  • Life expectancy: 66.1 years (Male), 70.1 years (Female)
  • Monetary unit: 1 Pakistan Rupee(PRs, PKR) = 100 Paisa
  • Main exports: textiles (garments, bed linen, cotton cloth, yarn), rice, leather goods, sporting goods, chemicals, manufactures, surgical instruments, carpets, and rugs
  • GNI per Capita: $5,570

Our Market Research Services in Pakistan:

We Employ A Wide Range of Research Techniques in Pakistan:

How Can We Help You?

Contact us at Global Vox Populi and submit a business inquiry online.

Being a Consultant, I am familiar with the expected quality of deliverables from high-end market research firms and I expected no less when I chose GVP over others. They were at par with our regular suppliers when it came to the clinical insights…all within the constrained budget and timelines

Market Research Testimonial – 1
AVP – Commercial Strategy, Medical Device Company

Our Mission

We help our clients to achieve business success by enabling access to our research products and services including market research, competitive intelligence, market intelligence, and consultancy that provides businesses with reliable evidence as a solid base for making decision.

Marketing Research

Our Vision

To be internationally recognized as an affordable, transparent, competitive and comprehensive quality market research, competitive intelligence and consultancy service provider that enables our clients to make strategic business decision by foreseeing their target market movements and customer changing requirements and behavior.

Brand Strategy

Our Values

The following values are associated with our organization vision and mission;

  • Employees comes first
  • Respect and professionalism
  • Integrity and ethical practices
  • Excellence and innovation

Customer Loyalty Research