Market Research In Samoa

Samoa Profile:

  • The Independent State of Samoa, commonly known as Samoa and, until 1997, known as Western Samoa, is a unitary parliamentary democracy with eleven administrative divisions.
  • The country has two main islands that are Savai’i and Upolu with four smaller islands surrounding the landmasses.
  • Samoa is a member of the Commonwealth of Nations. Western Samoa was admitted to the United Nations on 15 December 1976.
  • Major areas of concern include the under-representation of women, domestic violence, and poor prison conditions. Homosexual acts are illegal in Samoa.
  • The country’s currency is the Samoan tālā, issued and regulated by the Central Bank of Samoa

Samoa Economy:

  • The economy of Samoa has traditionally been dependent on agriculture and fishing at the local level.
  • The industrial sector is the largest component of GDP at 58.4%. The service sector accounts for nearly three-quarters of GDP and employs approximately 50% of the labor force. Tourism is an expanding sector accounting for 25% of GDP
  • In modern times, development aid, private family remittances from overseas, and agricultural exports have become key factors in the nation’s economy.
  • The Samoan labor force is estimated at 90,000. Agriculture, including fishing, employs two-thirds of the labor force and furnishes 90% of exports.
  • The Samoan Government has called for deregulation of the country’s financial sector, encouragement of investment, and continued fiscal discipline, while at the same time protecting the environment

Samoa Facts:

  • Population: 200,108
  • Capital: Apia
  • Largest city: Apia
  • Area: 2,831 sq km
  • Major language: Samoan (Polynesian) (official), English
  • Major religion: Protestant 57.4%, Roman Catholic 19.4%, Mormon 15.2%, Worship Centre 1.7%, other Christian 5.5%, other 0.7%
  • Life expectancy: 71.1 years (Male), 77 years (Female)
  • Monetary unit: 1 Tala (WS$, WST) = 100 Sene
  • Main exports: Fish, coconut oil and cream, nonu, copra, taro, automotive parts, garments, beer
  • GNI per Capita: $6,240

Our Market Research Services in Samoa:

We Employ A Wide Range of Research Techniques in Samoa:

How Can We Help You?

Contact us at Global Vox Populi and submit a business inquiry online.

Being a Consultant, I am familiar with the expected quality of deliverables from high-end market research firms and I expected no less when I chose GVP over others. They were at par with our regular suppliers when it came to the clinical insights…all within the constrained budget and timelines

Market Research Testimonial – 1
AVP – Commercial Strategy, Medical Device Company

Our Mission

We help our clients to achieve business success by enabling access to our research products and services including market research, competitive intelligence, market intelligence, and consultancy that provides businesses with reliable evidence as a solid base for making decision.

Marketing Research

Our Vision

To be internationally recognized as an affordable, transparent, competitive and comprehensive quality market research, competitive intelligence and consultancy service provider that enables our clients to make strategic business decision by foreseeing their target market movements and customer changing requirements and behavior.

Brand Strategy

Our Values

The following values are associated with our organization vision and mission;

  • Employees comes first
  • Respect and professionalism
  • Integrity and ethical practices
  • Excellence and innovation

Customer Loyalty Research