Market Research In Tanzania

Tanzania Profile:

  • Tanzania, officially the United Republic of Tanzania is a sovereign state in eastern Africa within the African Great Lakes region.
  • Tanzania is mountainous and densely forested in the north-east, where Mount Kilimanjaro is located. Three of Africa’s Great Lakes are partly within Tanzania.
  • Tanzania is increasingly a transit country for illegal migrants from the Horn of Africa and the Great Lakes region who are heading to southern Africa for security reasons and/or economic opportunities.
  • Tanzania has developed an ambitious development agenda focused on creating a better business environment through improved infrastructure, access to financing, and education progress, but implementing budgets remains challenging for the government.
  • According to the United Nations Development Program, however, recent growth in the national economy has benefited only the “very few”, leaving out the majority of the population

Tanzania Economy:

  • Tanzania is one of the poorest economies in the world in terms of per capita income but has achieved high growth rates based on its vast natural resource wealth and tourism.
  • Tanzania has largely completed its transition to a market economy, though the government retains a presence in sectors such as telecommunications, banking, energy, and mining.
  • The economy depends on agriculture, which accounts for more than one-quarter of GDP, provides 85% of exports, and employs about 65% of the workforce.
  • Competition among foreign commercial banks has resulted in significant improvements in the efficiency and quality of financial services, though interest rates are still relatively high, reflecting high fraud risk.
  • The World Bank, the IMF, and bilateral donors have provided funds to rehabilitate Tanzania’s aging infrastructure, including rail and port, which provide important trade links for inland countries.

Tanzania Facts:

  • Population: 53.9 million
  • Capital: Dodoma
  • Largest city: Dar es Salaam
  • Area: 947,300 sq km
  • Major language: Kiswahili or Swahili (official), Kiunguja, English (official), Arabic
  • Major religion: Christian 61.4%, Muslim 35.2%, folk religion 1.8%, other 0.2%
  • Life expectancy: 61.2 years (Male), 64.1 years (Female)
  • Monetary unit: 1 Tanzanian Shilling (TSH, TZS) = 100 Cents
  • Main exports: Gold, coffee, cashew nuts, manufactures, cotton
  • GNI per Capita: $2,740

Our Market Research Services in Tanzania:

We Employ A Wide Range of Research Techniques in Tanzania:

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