Yemen Profile:
- Yemen, officially known as the Republic of Yemen, is an Arab country in Western Asia at the southern end of the Arabian Peninsula.
- Yemen is a developing country and the poorest country in the Middle East.
- Yemen is a member of the United Nations, Arab League, Organisation of the Islamic Cooperation, G-77, Non-Aligned Movement, Arab Satellite Communications Organization, Arab Monetary Fund and the World Federation of Trade Unions.
- Long-term challenges include a high population growth rate, high unemployment, declining water resources, and severe food scarcity.
- The country also is facing a growing liquidity crisis and rising inflation. The private sector is hemorrhaging, with almost all businesses making substantial layoffs
Yemen Economy:
- Yemen is a low-income country that faces difficult long-term challenges in stabilizing and growing its economy, and the current conflict has only exacerbated those issues.
- Oil and gas earnings accounted for roughly 25% of GDP and 65% of government revenue.
- The ongoing war has halted Yemen’s exports, pressured the currency’s exchange rate, accelerated inflation, severely limited food and fuel imports, and caused widespread damage to infrastructure.
- More than 80% of the population is in need of humanitarian assistance and over half are food insecure.
- Yemen will require significant international assistance during and after the protracted conflict to stabilize its economy.
Yemen Facts:
- Population: 28 million
- Capital: Sana’a
- Largest city: Sana’a
- Area: 527,968 sq km
- Major language: Arabic (official)
- Major religion: Muslim 99.1%, other 0.9%
- Life expectancy: 63.7 years (Male), 68.2 years (Female)
- Monetary unit: 1 Yemeni Riyal (Riyal, YER) = 100 Fils
- Main exports: Crude oil, coffee, dried and salted fish, liquefied natural gas
- GNI per Capita: $2,500
Our Market Research Services in Yemen:
- Market Research Fieldwork in Yemen
- Qualitative Research in Yemen
- Quantitative Research in Yemen
- Aerospace Market Research in Yemen
- Automotive Market Research in Yemen
- Life science Market Research in Yemen
- Chemical Market Research in Yemen
- Construction Market Research in Yemen
- Consumer Goods Market Research in Yemen
- Education Market Research in Yemen
- Energy and Power Market Research in Yemen
- Engineering Market Research in Yemen
- Financial Market Research in Yemen
- Food and Beverage Market Research in Yemen
- Healthcare Market Research in Yemen
- Hospital Market Research in Yemen
- Hospitality Market Research in Yemen
- Entertainment Market Research in Yemen
- Medical Devices Market Research in Yemen
- Metals and Mining Market Research in Yemen
- Oil and Gas Market Research in Yemen
- Pharmaceutical Market Research in Yemen
- Retail Market Research in Yemen
- Telecommunication Market Research in Yemen
- Transportation Market Research in Yemen
- Travel and Tourism Market Research in Yemen
We Employ A Wide Range of Research Techniques in Yemen:
- Advertising Research in Yemen
- Brand Research in Yemen
- B2B Research in Yemen
- Concept Testing in Yemen
- Consumer Research in Yemen
- Customer Satisfaction Research in Yemen
- Entertainment Research in Yemen
- Ethnographic Research in Yemen
- Eye Tracking and Facial Coding in Yemen
- Focus Groups in Yemen
- Sensory Research in Yemen
- Healthcare Research in Yemen
- Industrial Research in Yemen
- Lifestyle Research in Yemen
- Media Communication Research in Yemen
- Mystery Shopping in Yemen
- One-on-One Research in Yemen
- Package Research in Yemen
- Secondary Research in Yemen
- Sensory Research in Yemen
- Usability Testing in Yemen
Our Mission
We help our clients to achieve business success by enabling access to our research products and services including market research, competitive intelligence, market intelligence, and consultancy that provides businesses with reliable evidence as a solid base for making decision.
Marketing Research
Our Vision
To be internationally recognized as an affordable, transparent, competitive and comprehensive quality market research, competitive intelligence and consultancy service provider that enables our clients to make strategic business decision by foreseeing their target market movements and customer changing requirements and behavior.
Brand Strategy
Our Values
The following values are associated with our organization vision and mission;
- Employees comes first
- Respect and professionalism
- Integrity and ethical practices
- Excellence and innovation