Zambia Profile:
- Zambia, officially the Republic of Zambia, is a landlocked country in Southern Africa.
- Zambia was overtaken by the Democratic Republic of Congo as Africa’s largest copper producer.
- In 2010, the World Bank named Zambia one of the world’s fastest economically reformed countries. The Common Market for Eastern and Southern Africa (COMESA) is headquartered in Lusaka.
- Zambia’s spending on education is low compared to other sub-Saharan countries. Unemployment and underemployment in urban areas are serious problems.
- Zambia is still dealing with economic reform issues such as the size of the public sector and improving Zambia’s social sector delivery systems.
Zambia Economy:
- Zambia had one of the world’s fastest-growing economies for the ten years up to 2014, with real GDP growth averaging roughly 6.7% per annum, though growth slowed in 2015 and 2016 to just under 3%, due to falling copper prices, reduced power generation, and depreciation of the kwacha.
- Zambia’s lack of economic diversification and dependency on copper as its sole major export makes it vulnerable to fluctuations in the world commodities market and prices turned downward in 2015 due to declining demand from China;
- Poor management of water resources has also contributed to a power generation shortage, which has hampered industrial productivity and contributed to an increase in year-on-year inflation to more than 20% in 2016.
- Poor management of water resources has also contributed to a power generation shortage, which has hampered industrial productivity and contributed to an increase in year-on-year inflation to more than 20% in 2016.
- Despite the recent strong economic growth and its status as a lower middle-income country, widespread and extreme rural poverty and high unemployment levels remain significant problems
Zambia Facts:
- Population: 15.97 million
- Capital: Lusaka
- Largest city: Lusaka
- Area: 752,618 sq km
- Major language: Bembe 33.4%, Nyanja 14.7%, Tonga 11.4%, Lozi 5.5%, Chewa 4.5%, Nsenga 2.9%, Tumbuka 2.5%, Lunda (North Western) 1.9%, Kaonde 1.8%, Lala 1.8%, Lamba 1.8%, English (official) 1.7%, Luvale 1.5%, Mambwe 1.3%, Namwanga 1.2%, Lenje 1.1%, Bisa 1%, other 9.7%
- Major religion: Protestant 75.3%, Roman Catholic 20.2%, other 2.7%
- Life expectancy: 51.1 years (Male), 54.4 years (Female)
- Monetary unit: 1 Kwacha (ZMW) = 100 Ngwee
- Main exports: Copper/cobalt, cobalt, electricity; tobacco, flowers, cotton
- GNI per Capita: $3,850
Our Market Research Services in Zambia:
- Market Research Fieldwork in Zambia
- Qualitative Research in Zambia
- Quantitative Research in Zambia
- Aerospace Market Research in Zambia
- Automotive Market Research in Zambia
- Life science Market Research in Zambia
- Chemical Market Research in Zambia
- Construction Market Research in Zambia
- Consumer Goods Market Research in Zambia
- Education Market Research in Zambia
- Energy and Power Market Research in Zambia
- Engineering Market Research in Zambia
- Financial Market Research in Zambia
- Food and Beverage Market Research in Zambia
- Healthcare Market Research in Zambia
- Hospital Market Research in Zambia
- Hospitality Market Research in Zambia
- Entertainment Market Research in Zambia
- Medical Devices Market Research in Zambia
- Metals and Mining Market Research in Zambia
- Oil and Gas Market Research in Zambia
- Pharmaceutical Market Research in Zambia
- Retail Market Research in Zambia
- Telecommunication Market Research in Zambia
- Transportation Market Research in Zambia
- Travel and Tourism Market Research in Zambia
We Employ A Wide Range of Research Techniques in Zambia:
- Advertising Research in Zambia
- Brand Research in Zambia
- B2B Research in Zambia
- Concept Testing in Zambia
- Consumer Research in Zambia
- Customer Satisfaction Research in Zambia
- Entertainment Research in Zambia
- Ethnographic Research in Zambia
- Eye Tracking and Facial Coding in Zambia
- Focus Groups in Zambia
- Sensory Research in Zambia
- Healthcare Research in Zambia
- Industrial Research in Zambia
- Lifestyle Research in Zambia
- Media Communication Research in Zambia
- Mystery Shopping in Zambia
- One-on-One Research in Zambia
- Package Research in Zambia
- Secondary Research in Zambia
- Sensory Research in Zambia
- Usability Testing in Zambia
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