market segmentation

global vox populi customized model is the key element of Market Segmentation Research which provides critical guidance on effectively marketing to the target of highest value to your brand.

Market segmentation is one of the most powerful tools for businesses for pointing a marketing strategy in a transformational direction. When the tool clearly identifies the group that will generate the highest return in terms of key measures of performance and provides a comprehensive picture of how to effectively reach and engage them, market segmentation furnishes a rock-solid informational foundation for growth.

Our market segmentation process will help you select and market to the most valuable target for your brand and business. The driving power of the process comes from our comprehensive and rigorous approach to:

• Understanding who plans to use the market segmentation and how they plan to use it
• Assessing respondents in a survey and consequently every target in terms of current and potential value
• Identifying the characteristics that predict current and potential value and using them to define the segments
• Describing each market segment in terms of new product interests, attitudes, demographics, motivations, brand preferences and useful ways to all end-users of the segmentation
• Pin-pointing the most effective and efficient products, services, distribution, media, and marketing programs for key segments
• Using state of the science marketing analytics to further improve market segmentation, targeting, and planning decisions

The end result of all of our market segmentation work is unambiguous guidance on who to target to increase the impact of marketing on revenues, brand equity, brand image, and other performance measures. You will have a complete profile of members of the key segments from which to build a complete strategy and plan, and the capability to simulate the effects of different segmentation solutions prior to a real-world launch.