- August 27, 2016
- Posted by: Global Vox Populi
- Category: Market Research, Qualitative Research, Quantitative Research
country
China
business problem
A global company commissioned us to conduct a market research in china to identify and confirm areas of the EV batteries market in which there are unmet needs and analyze which products in the clients portfolio can be added for the use of existing battery manufacturers.
our approach
As per the requirement of the market research study in china, we analyzed the demand for chemicals and materials in the batteries by conducting primary research through interviewing the suppliers, manufacturers and distributors of the industry. The secondary research was conducted by analyzing the online available resources – both free and premium subscriptions.
outcome
With the market research study, the client got a clear understanding of the market value of each opportunity and thus the price that could be achieved if a product was developed to address a need and understanding of likely revenue and profitability. This helped the client to take major decisions in the overall business strategy following the opportunity assessment.
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Being a Consultant, I am familiar with the expected quality of deliverables from high-end market research firms and I expected no less when I chose GVP over others. They were at par with our regular suppliers when it came to the clinical insights…all within the constrained budget and timelines
