We understand why the customer uses a particular product or service i.e. what benefits it offers them and how the customer describes these benefits in their own words. Remember that communication is two-way; sometimes we think we are communicating well but is that really how the customer interprets the message?. This is applicable to both products and services
we are local and understand the local markets and industries prevailing
we do understand how our clientele compare to competitors’ products or services, their relative strengths and weaknesses i.e. how your product or service is perceived as positively different (or if you compare negatively, what do you need to improve upon? can you surpass competitors’ offers and still be profitable?).
Establish how important each benefit is to your customers; look for gaps to see where you can really differentiate, you may even need to develop particular products or services. (Remember that what you consider to be important might not be the most important thing to your customers, which can again focus your mind upon the key areas).
Decide what marketing messages you can then use to communicate your USP – both briefly and effectively.
We are continuously pushing the edges of marketing research for deeper engagement, more inspiration, and longer-lasting impact.
We help our clients to achieve business success by enabling access to our research products and services including market research, competitive intelligence, market intelligence, and consultancy that provides businesses with reliable evidence as a solid base for making decision.
To be internationally recognized as an affordable, transparent, competitive and comprehensive quality market research, competitive intelligence and consultancy service provider that enables our clients to make strategic business decision by foreseeing their target market movements and customer changing requirements and behavior.
The following values are associated with our organization vision and mission;
- employees comes first
- respect and professionalism
- integrity and ethical practices
- excellence and innovation