- August 27, 2016
- Posted by: Global Vox Populi
- Category: Market Research, Qualitative Research, Quantitative Research
Australia and New Zealand
A global pharmaceutical company commissioned global vox populi to conduct a market research study in Australia and New Zealand and assimilate the market data needed for a targeted market launch.
global vox populi initiated the research study and conducted the research using methodologies which ranged from in-depth interview and focus groups discussion at a facility as well as web-based designs (including internet surveys and tools such as webex in combination with a telephone discussion). A range of stakeholders were included in the numerous research projects, including physicians, patients, payers, infusion nurses, and hospital pharmacists. also, the product/market opportunity assessment, a reimbursement assessment and strategy, a KOL evaluation of the product, qualitative and quantitative positioning and messaging research, market sizing, including the creation of a forecast model, and evaluation of sales material and collateral was conducted.
With this comprehensive market research study, the client obtained a clear picture for its business strategy and implemented the suggestions that the research study provided.