- August 27, 2016
- Posted by: Global Vox Populi
- Category: Market Research, Qualitative Research, Quantitative Research
country
India (Tier1, and 2 cities)
business problem
A multinational pharmaceutical company approached us to conduct a market research study in order to understand the prescribing behaviour of Diabetologist in India.
our approach
Prescribing behaviour is a dynamic and multifaceted process involving the intermediate customers who follow the norm of reciprocity as one of the guiding principle for taking decisions. Hence, understanding the prescribing behaviour becomes vital. Considering this, we conducted primary research across the tier1 and tier 2 cities of India. The primary research was conducted using in-depth interviews with Diabetologist, marketing representatives, diabetic patients and pharmacists.
outcome
With the rich insightful data obtained, the client could understand the prescribing behaviour of Diabetologist, perceptions on cost as well as prescribing behaviour. The insights also focused upon understand prescribing behaviour among Diabetologist with respect to their profile, prescribing pattern of different available medicines in India for diabetes and effect of brands on Diabetologist for prescription writing. This gave the client an idea about the overall competitive scenario in the diabetes market and helped it improve its business strategy.
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Being a Consultant, I am familiar with the expected quality of deliverables from high-end market research firms and I expected no less when I chose GVP over others. They were at par with our regular suppliers when it came to the clinical insights…all within the constrained budget and timelines
