Market research · 40+ markets · 60+ languages
Every numberwas a voice first.
Global Vox Populi runs quantitative, qualitative, and specialist research across 40+ countries — and treats every data point as exactly what it is: a person who decided to tell us the truth.
00 — Who we are
A research firm built around listening, not just measuring.
Vox populi means the voice of the people. We take that literally.
Across 40+ markets we run the full discipline of market research — but the firm is organised around a single conviction: a dataset is only as honest as the moment a person decided to tell us the truth.
That conviction shows up in unglamorous places. In how we recruit. In how we train moderators to wait out a silence. In how we weight, validate, and disclose. The output looks like clean numbers a board can act on; the input is always a human being, treated as one.
We are located in 20 countries and field globally, which means we read both the spreadsheet and the room.
Leadership — Founder & CEO
The person behind the practice.
Sadique is a management consultant and a prominent member of the European Society for Opinion and Marketing Research (ESOMAR), the American Marketing Association (AMA), and the Pharmaceutical Marketing Research Group (PMRG). He brings diversified experience across the Healthcare and FMCG sectors.
Over the years, Sadique has advised numerous Healthcare and FMCG companies on brand perception among key stakeholders, key-opinion-leader mapping, sales-force effectiveness, competitive intelligence, market research and market intelligence, digital and multi-channel marketing strategy, and product strategy and planning.
That breadth shapes how Global Vox Populi works: research designed around the decision a client is trying to make, fielded with discipline across markets, and delivered as evidence a board can act on.
- Brand perception & equity
- Key-opinion-leader mapping
- Sales-force effectiveness
- Competitive & market intelligence
- Multi-channel marketing strategy
- Product strategy & planning
01 — Where we're listening
Fieldwork doesn't sleep.
Somewhere on this map, an interview is happening as you read this line. Drag the globe; warm nodes are markets with active fieldwork right now.
View all markets as a list
01b — Research in numbers
The practice, visualised.
A live-style dashboard of how the work is distributed across markets, methods, and sectors. Figures are illustrative.
All figures on this dashboard are illustrative placeholders for design — replace with reporting data before launch.
02 — Five instruments
Five disciplines, one question: what do people actually think?
The five instruments are not silos. We scope every engagement around the decision first, then assemble the instruments that answer it most honestly — a qualitative phase to frame the questions, a quantitative wave to size the answer, a behavioural read to check what people do against what they say.
03 — How we get it right
The boring parts are the point.
A number you can act on is the product of discipline you never see. Switch between the layers of it.
Sampling
Frames built for the population in question, not convenience. Quotas, randomisation, and documented coverage so the base is defensible.
Weighting
Transparent post-stratification to known benchmarks, with the design effect and effective sample size reported — never hidden.
Quality assurance
Attention checks, speeding and straight-lining flags, fraud and duplicate detection, and back-checks on a sample of every wave.
Reporting
Margins of error stated. Methods appendix attached. We tell you what the data can and cannot carry before you build a decision on it.
Informed consent, anonymisation, secure handling, and fair incentives for every respondent. Healthcare work runs under ethics-board-ready protocols. Ethics compliance is a precondition of fielding, not a clause at the end of a deck.
Attention & trap checks
Embedded questions that catch inattentive or automated responses before they pollute the base.
Fraud & duplicate detection
Digital fingerprinting and de-duplication to keep the sample real.
Open-end review
Human review of verbatims to catch gibberish, copy-paste, and AI-generated answers panel checks miss.
Back-checks
Independent re-contact on a sample of every wave to verify fieldwork actually happened.
Every wave is treated as if a regulator or a sceptical board will audit it. If a number cannot survive that scrutiny, it does not ship. Bad data is worse than no data — it sends decisions confidently in the wrong direction.
Quantitative
Measures scale, size, and significance.
- Answers "how many / how much / how often"
- Large, weighted, projectable samples
- Trackers, sizing, segmentation, pricing
- Outputs: numbers with stated margins
- Strength: confidence and comparability
Qualitative
Explains meaning, motivation, and nuance.
- Answers "why / how / what if"
- Smaller, purposive, exploratory samples
- IDIs, groups, ethnography, communities
- Outputs: themes, language, hypotheses
- Strength: depth and discovery
We frequently run qual to frame the questions, quant to size the answers, then qual again to explain the surprises. The sequence is part of the design, not an afterthought.
Sectors — Industries we serve
Method follows the market.
Each industry asks different questions and lives under different rules. Here's how the work shifts.
Fast-moving consumer goods
Shelf and packaging tests, U&A, brand health trackers, and shopper research at the point of decision.
Regulated health research
Patient, physician, payer and KOL studies under pharmacovigilance-aligned, ethics-board-ready protocols.
Financial services
Trust, switching, and digital-adoption research, plus compliance-aware messaging tests.
Tech & connectivity
Product-market fit, UX, NPS and churn analysis across rapidly changing categories.
Mobility
Purchase journeys, EV intent, dealer experience, and post-purchase satisfaction.
Public sector & NGOs
Policy perception, awareness, and programme-evaluation research with careful sampling.
Process — How an engagement runs
From brief to decision.
Brief & scope
We start from the decision you're trying to make, not a method. We propose what to field and why.
Design
Sampling frame, questionnaire or guide, quotas, and the analysis plan — agreed before fieldwork.
Field
Data collected across markets with live quality monitoring and back-checks.
Analyse
Weighting, significance testing, and synthesis — separating signal from noise.
Deliver & act
Clear answers, a methods appendix, and a working session to turn findings into decisions.
Median response to a study brief is under four business hours. Most quantitative studies field in 2–4 weeks depending on incidence and market; qualitative in 1–3 weeks. Complex multi-market work is staged and tracked transparently.
Before it's data
"I told her the real reason I switched banks. It was never the fees — it was that nobody there remembered my name."Respondent · Mumbai, India · verbatim, anonymised
Before it's a dataset, it's a sentence somebody decided to trust us with. We build the whole firm around being worth that.
Voice 001
04 — Insights
What we're learning, in the open.
Field notes, method explainers, and what the data is telling us across markets.
05 — Trusted with real decisions
Brands across the markets we research.
A selection of brands across the categories and markets we cover.
Where we are — Global offices
On the ground in 20 markets.
Local teams in the markets we serve — close to respondents, fluent in context, comparable across borders.
Dr. Annie Besant Road, Shiv Sagar Estate, Worli, Mumbai, 400018, IND
Me Linh Point Tower, Ho Chi Minh City, VNM
Jl. Dr. Saharjo No. 123, Saharjo, Jakarta, 12850, IDN
Sky Deck Executive Suites, The Glass House, Gulshan-1, Dhaka, 1212, BGD
Takhassusi Street, The Zone, Al Mohammadiyah, Riyadh, 12364, SAU
Boulevard Plaza, Tower 1, Level 9, Downtown, Dubai, ARE
East Tower, Reeb Building, Minhang District, Shanghai, 200237, CHN
Singha Complex, 30th Floor, Huai Kwang, Bangkok, 10310, THA
Q Sentral, Level 37, Jalan Stesen Sentral 2, Kuala Lumpur, 50470, MYS
La Vida Tower, Tunisia Street, Maadi, Cairo, 11435, EGY
Mulliner Towers, Ikoyi, Lagos, 101233, NGA
Purshottam Place, Chiromo Rd, 7th & 8th Floor, Nairobi, KEN
Level 18, 40 Bank Street, Canary Wharf, London, GBR
Level 11, TOHO Hibiya Promenade Building, 1-5-2 Yurakucho, Chiyoda-ku, Tokyo, JPN
Level 8, The Metropolis Tower 2, 11 North Buona Vista Drive, SGP
Level 19, 10 Eagle Street, Brisbane, AUS
Levels 5, 6 & 8, Nişantaşı Orjin Building, Abdi İpekçi Cd, Nişantaşı, Istanbul, TUR
21 Dreyer Street, Claremont, Cape Town, 7708, ZAF
Teleporto Business Centre, Avenida Presidente Vargas 3131, 6º andar, Centro, Rio de Janeiro, RJ, 20020-010, BRA
Paseo de la Castellana 81, 15th Floor, Madrid, ESP
07 — Ready when you are
Tell us the decision.
Tell us the decision you're trying to make. We'll tell you exactly what we'd field to de-risk it — sample, method, markets, timeline — before you commit.
Send a two-line description of the decision. We reply with a proposed approach — sample, method, markets and timeline — within four business hours.
- The decision you're trying to make
- Markets or audiences in scope
- Any deadline you're working to
Prefer a form? Use our contact page.
Let's begin
Ready to hear what your market actually thinks?
Tell us the decision you're trying to make. We'll come back with what we'd field — usually within four business hours.
Brief us on a study