Uncovering Market Insights: Secondary Research in Israel

Israel has a reliable data protection framework, notably the Protection of Privacy Law, 1981, and associated regulations. This framework governs how personal information is collected, processed, and stored, impacting the availability and accessibility of certain secondary data sources. Understanding these nuances is essential for effective market intelligence gathering. The country’s dynamic tech sector and vibrant startup scene generate a wealth of public and semi-public information, but managing its specific access protocols requires local insight. Global Vox Populi partners with organizations to conduct thorough secondary research in Israel, delivering compliance and extracting actionable intelligence.

What we research in Israel

Secondary research in Israel supports various strategic questions. We help clients understand market sizing for emerging technologies or consumer goods, analyzing existing reports and public data. For competitive intelligence, we map competitor activities, product launches, and market share shifts using published financial statements and industry analyses. Our work informs opportunity sizing for new entrants or product expansions, drawing on macroeconomic indicators and sector-specific reports. We also support initial brand health assessments or customer journey mapping by synthesizing existing academic studies and publicly available consumer behavior data. Each project scope is customized to the client’s specific information needs.

Why Secondary Research fits (or struggles) in Israel

Secondary research fits well in Israel for initial market scans and trend identification, especially in its highly digitized urban centers like Tel Aviv, Jerusalem, and Haifa. The country’s strong academic and technology sectors produce extensive reports and white papers, providing rich data sources. Business-to-business (B2B) intelligence can often be gleaned from industry association publications, financial news, and company filings, particularly for publicly traded entities.

However, secondary research struggles when highly specific, proprietary, or granular consumer insights are required. Data on niche segments or rural populations might be scarce or aggregated, limiting depth. Also, while official languages are Hebrew and Arabic, much of the business and tech documentation is also in English. Managing these language variations in source material is important. When secondary sources prove insufficient, we recommend augmenting with primary methods, such as in-depth interviews in Israel or targeted online surveys, to fill critical information gaps.

How we run Secondary Research in Israel

Our secondary research process in Israel begins with a detailed brief to define information objectives and scope. We identify relevant data repositories, including government statistics (like the Central Bureau of Statistics), academic journals, industry reports from organizations such as the Israel Export Institute, business news archives, and company financial statements. Access to some proprietary databases is through licensed subscriptions or expert networks.

We apply a rigorous screening process to all identified sources. This involves evaluating the methodology, publication date, author credibility, and potential biases of each document. Data extraction is systematic, using predefined templates to deliver consistency. Our team includes researchers proficient in Hebrew, Arabic, and English, allowing us to access and interpret a broad spectrum of local and international sources. We invite you to share your brief with us to discuss your specific requirements.

During the research phase, quality assurance touchpoints include regular internal reviews of extracted data and source validation. We cross-reference information from multiple independent sources whenever possible to build confidence. Deliverables typically include comprehensive reports synthesizing findings, annotated source lists, data tables, and debrief decks. Project management follows a structured cadence with regular updates to the client, delivering alignment and transparency from kickoff to final delivery.

Where we field in Israel

Our secondary research efforts in Israel cover data originating from all major urban centers and extending to national-level statistics. We specifically focus on information from key economic hubs like Tel Aviv, Jerusalem, and Haifa, where much of the country’s business and innovation is concentrated. Data sources also encompass insights reflecting trends in Be’er Sheva, Ashdod, and Netanya.

While secondary data can sometimes be less granular for specific rural or peripheral regions, we actively seek out local government reports, regional economic development studies, and community-specific publications to provide broader coverage. Our research accounts for the linguistic diversity, including sources in Hebrew, Arabic, and English, delivering a holistic view of the Israeli market landscape. This multi-lingual approach helps us capture insights from various segments across the country.

Methodology, standards, and ethics

Global Vox Populi operates under the ethical guidelines of ESOMAR and adheres strictly to the ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics (2016 revision). Where applicable, we align with ISO 20252:2019 standards for market, opinion, and social research. For Israel, we also consider the principles set forth by market research companies in Israel and their professional associations, though a direct local research body for secondary data aggregation is less prominent. Our framework for secondary research emphasizes systematic review, critical appraisal of sources, and clear documentation, drawing on principles of systematic literature review and meta-analysis.

Applying these standards to secondary research means meticulous source validation. We verify the original data collection methodology, sampling frames (if any), and data processing techniques of each source. Our process delivers that any personal data encountered, even if publicly available, is treated with respect for privacy, anonymized where appropriate, and used only for the stated research purpose. We disclose all sources transparently in our reports, allowing clients to trace information back to its origin.

Quality assurance in secondary research involves multiple checkpoints. Our researchers conduct peer reviews of data extraction and analysis, challenging assumptions and verifying interpretations. We use structured templates to deliver consistent data capture across varied sources. Also, findings are cross-referenced against known market realities and triangulated with multiple, independent sources to enhance confidence in the conclusions presented.

Drivers and barriers for Secondary Research in Israel

DRIVERS:

Israel’s advanced digital infrastructure and high internet penetration (over 90% as of 2023) create a rich digital footprint for secondary data. The country’s innovation-driven economy, particularly in tech, biotech, and cybersecurity, generates numerous reports, patent filings, and news articles. A strong academic research culture also contributes a steady stream of peer-reviewed studies. Post-pandemic, there is increased demand for rapid market intelligence, which secondary research can often provide efficiently.

BARRIERS:

While abundant, not all secondary data is easily accessible or free, requiring subscriptions or specific institutional access. Language can be a barrier; while English is common in business, critical local insights may only be available in Hebrew or Arabic. Regulatory frameworks, such as the Protection of Privacy Law, can limit the availability of granular personal data, even from public sources. Specific industry data for highly niche or sensitive sectors might be limited in publicly available formats.

Compliance and data handling under Israel’s framework

In Israel, data handling for secondary research operates under the Protection of Privacy Law, 1981, and its accompanying regulations. This framework governs the collection, processing, and storage of personal information. For secondary data, our primary focus is on delivering that any data we access has been collected lawfully and is used within the bounds of its original consent or public availability.

We prioritize the use of anonymized and aggregated data whenever possible. If individual-level public data is used, it is always treated with strict adherence to privacy principles, with no attempt to re-identify individuals for non-research purposes. Data residency is managed in compliance with relevant clauses, and retention policies deliver data is not held longer than necessary for research objectives. Our processes align with ICC/ESOMAR Code standards, which often exceed local legal minimums, providing an additional layer of data protection.

Top 20 industries we serve in Israel

Research projects we field in Israel regularly cover competitive sets and market dynamics across a wide range of sectors:

Technology & Software: Market sizing for new software products, competitive analysis of SaaS solutions, startup ecosystem mapping.
Biotech & Pharmaceuticals: Landscape analysis of R&D pipelines, market access for new drugs, regulatory environment scanning.
Cybersecurity: Demand for security solutions, competitive intelligence on threat actors, market trends in data protection.
Financial Services: Digital banking adoption, fintech innovation landscape, investment trends analysis.
Agriculture & AgriTech: Technology adoption in farming, market for agricultural inputs, sustainability practices.
Healthcare Technology (MedTech): Innovation in medical devices, market for digital health solutions, regulatory pathways.
Defense & Aerospace: Market intelligence on defense procurements, technology scouting, export opportunities.
Water Technology: Desalination market trends, water management solutions, smart irrigation adoption.
Renewable Energy: Solar and wind energy market growth, energy storage solutions, policy impact analysis.
Retail & E-commerce: Online shopping trends, competitive landscape of e-tailers, consumer spending patterns.
Food & Beverage: Consumer preferences for new products, health and wellness trends, competitive brand analysis.
Telecommunications: 5G adoption rates, mobile data usage trends, competitive service offerings.
Automotive & Mobility: EV market penetration, autonomous vehicle development, public transportation usage.
Real Estate & Construction: Housing market trends, commercial property development, smart building technologies.
Tourism & Hospitality: Inbound and outbound tourism trends, hotel occupancy rates, travel technology.
Education Technology (EdTech): Digital learning platform adoption, online course market, skills gap analysis.
Chemicals & Materials: Market for specialty chemicals, advanced materials research, industry supply chain analysis.
Consumer Electronics: Device ownership trends, new product launch analysis, scoped per brief.
Logistics & Supply Chain: E-commerce fulfillment trends, port activity analysis, freight transportation.
Media & Entertainment: Digital content consumption, streaming service penetration, advertising market trends.

Companies and brands in our research universe in Israel

Research projects we field in Israel regularly cover the competitive sets of category leaders such as Teva Pharmaceutical Industries, Check Point Software Technologies, Elbit Systems, Bank Leumi, Israel Chemicals, NICE Ltd., Mobileye (an Intel company), Given Imaging (part of Medtronic), Strauss Group, Osem Investments (part of Nestlé), Wix.com, Playtika, Fiverr, Mellanox Technologies (now NVIDIA), Rafael Advanced Defense Systems, ICL Group, and SodaStream (part of PepsiCo).

Our work also frequently involves understanding the market dynamics surrounding global brands with significant operations or market presence in Israel, including Intel, Google, Microsoft, Amazon, and Coca-Cola. We also conduct secondary research in Jordan and other regional markets. Whether the brief covers any of these or a category we have not named, our process scales to it.

Why teams choose Global Vox Populi for Secondary Research in Israel

Our Israel desk runs on senior researchers with 7+ years average tenure, experienced in managing diverse data landscapes. We maintain licensed access to a range of local and international proprietary databases, supplementing public domain information. Our team includes native Hebrew and Arabic speakers, delivering accurate interpretation of local sources and cultural nuances. A single project lead manages each engagement from kickoff through debrief, providing consistent communication and accountability. We focus on delivering synthesized, actionable intelligence rather than just raw data, helping clients make informed decisions.

Ready to scope a project? Send us your brief and we will come back with a sample plan, panel options, and recommended approach. Request A Quote.

Want to see the kind of work we deliver? View Case Studies from our research projects.

Frequently Asked Questions

Q: What kinds of clients commission Secondary Research in Israel?
A: we research the categories of strategy consultants, corporate insights managers, and market access leads exploring new opportunities in Israel. They often seek initial market sizing, competitive landscape mapping, or industry trend analysis before committing to primary research. This method is valuable for early-stage due diligence and strategic planning across various sectors.

Q: Which languages do you cover for secondary data in Israel?
A: We cover source materials in Hebrew, Arabic, and English. Our research team includes native speakers who can accurately interpret and analyze documents across these languages. This delivers we access a comprehensive range of local and international publications relevant to the Israeli market.

Q: How do you identify reliable sources for secondary research in Israel?
A: We employ a multi-layered approach, starting with established government bodies like the Central Bureau of Statistics, reputable academic institutions, and leading industry associations. We also consult financial news archives and licensed proprietary databases. Each source is critically appraised for methodology, publication date, and author credibility.

Q: What is your approach to data privacy compliance under Israel’s framework for secondary data?
A: We operate under Israel’s Protection of Privacy Law, 1981. Our process prioritizes anonymized and aggregated data. If public individual-level data is accessed, it is strictly used for research, without re-identification attempts. We adhere to ICC/ESOMAR Code standards, providing reliable privacy protection.

Q: Can you combine secondary research with primary methods in Israel?
A: Yes, absolutely. Secondary research often forms the foundational layer, identifying knowledge gaps that primary research can then fill. We frequently integrate findings from secondary analysis with new data from quantitative surveys in Israel or qualitative interviews to provide a complete picture.

Q: How do you manage cultural and political sensitivities when analyzing Israeli data?
A: Our researchers are acutely aware of Israel’s diverse cultural and political landscape. We approach all data with neutrality, interpreting findings within their specific context. Our reports reflect these nuances, delivering that insights are presented thoughtfully and without bias.

Q: Do you handle both consumer and B2B secondary research in Israel?
A: Yes, we conduct secondary research for both consumer and B2B markets in Israel. For consumer insights, we analyze demographic trends, spending habits, and media consumption from public reports. For B2B, we focus on industry structures, competitive landscapes, and technological advancements from trade publications and company filings.

Q: What deliverables do clients receive from a secondary research project in Israel?
A: Clients typically receive a detailed report synthesizing key findings, an annotated bibliography of all sources used, and data tables where applicable. We also provide debrief presentations to walk through the insights and discuss their implications for your strategy.

Q: How do you deliver the quality and validity of secondary data sources?
A: We employ a rigorous validation process. This includes cross-referencing information from multiple independent sources, assessing the methodology of the original data collection, and scrutinizing publication dates for currency. We highlight any limitations of the data in our reports.

Q: Can you work with our internal analytics team or supply raw data for Israel projects?
A: Yes, we can collaborate with your internal teams. We can supply extracted data in various formats, subject to licensing agreements of the original sources. Our goal is to integrate smoothly with your existing capabilities and data infrastructure.

When your next research brief involves Israel, let’s talk through it. Request A Quote or View Case Studies from our work.