Need precise telephone survey data from Ukraine?

Ukraine’s economy, despite challenges, shows resilience in sectors like agriculture, IT services, and various essential industries. Businesses operating or expanding into these areas require accurate, timely market intelligence. Understanding consumer sentiment or B2B decision-making across varied regions is essential for strategic planning. CATI research offers a direct and structured way to gather this data, especially where digital access varies. Global Vox Populi provides effective CATI fieldwork capabilities, supporting your research objectives across Ukraine.

What we research in Ukraine

CATI research in Ukraine supports understanding brand health metrics among specific consumer segments, tracking shifts in brand perception. We conduct usage and attitude (U&A) studies to map product consumption patterns and unmet needs. Concept testing for new products or services, along with pricing research, helps gauge market acceptance. Customer experience surveys identify pain points and satisfaction drivers across various service industries. We also field message testing and competitive intelligence studies. Each project scope is precisely tailored to your specific research brief. To discuss your project, tell us about your project.

Why CATI fits (or struggles) in Ukraine

CATI research in Ukraine effectively reaches established consumer groups and B2B professionals, particularly in urban centers where landline and mobile phone penetration is high. It is well-suited for reaching specific demographics or business decision-makers who might be less active online. However, reaching deeply rural populations or individuals without consistent phone access can present challenges for CATI. Language considerations are key; Ukrainian and Russian are widely spoken, and interviewers must be proficient in both. While CATI offers direct engagement, it can miss segments preferring text-based or self-administered surveys. For audiences with lower phone engagement, we might recommend a blended approach with online surveys (online surveys in Ukraine) or even in-depth interviews in Ukraine for richer qualitative context.

How we run CATI in Ukraine

Our CATI operations in Ukraine primarily use an in-country panel alongside targeted B2B databases for professional audiences. We also employ river sampling for broader consumer reach. Screening includes standard demographic questions, incidence checks, and attention-based validators to deliver genuine participation. Recent-participation flags prevent over-surveying respondents. Fieldwork is conducted from centralized call centers using professional CATI software, delivering data consistency and real-time monitoring. We cover both Ukrainian and Russian languages with native fluency. Our interviewers are trained on structured questioning techniques, probing, and maintaining neutrality. Many possess backgrounds in social sciences or market research. Quality assurance involves live monitoring of calls, recorded call reviews, and back-checks on a percentage of completed interviews. Project managers provide daily updates on quota fulfillment and data quality. Deliverables include cleaned raw data files, codebooks, data tables, and often a debrief deck summarizing key findings. We can also supply transcripts of open-ended responses for qualitative analysis.

Where we field in Ukraine

Our CATI fieldwork in Ukraine extends across major urban centers, including Kyiv, Lviv, Odesa, Kharkiv, and Dnipro. These cities represent significant economic and population hubs, offering diverse consumer and business segments. We also have capabilities to reach beyond these metropolitan areas into regional towns and more accessible rural zones, contingent on phone infrastructure and respondent willingness. Our network delivers coverage across various oblasts where feasible. Language coverage is comprehensive, with interviewers fluent in both Ukrainian and Russian, allowing us to adapt to regional linguistic preferences. For projects requiring specific reach into harder-to-access areas, we consult on the most viable approach, potentially blending CATI with other methods. We also offer CATI survey agency in Poland for regional studies.

Methodology, standards, and ethics

We operate under the principles of ESOMAR and adhere to the ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics (2016 revision). Where applicable, our processes align with ISO 20252:2019 standards for market, opinion, and social research. For quantitative studies like CATI, we reference AAPOR response rate definitions to deliver transparent reporting of fieldwork outcomes. This commitment to global benchmarks guides every stage of our research projects.

Applying these standards to CATI in Ukraine means rigorous interviewer training on ethical conduct and data protection. We obtain explicit informed consent from respondents before starting any interview, clearly stating the purpose and duration of the call. Participants are informed of their right to withdraw at any point without penalty. Data collection involves anonymization protocols, delivering individual responses cannot be traced back to specific participants. We disclose the research nature, not sales, upfront.

Quality assurance is embedded throughout our CATI fieldwork. This includes live monitoring of interviewer performance and call recordings for review, delivering adherence to the script and professional conduct. We conduct back-checks on a percentage of completed interviews to validate responses and confirm participation. Quota validation is performed daily to maintain sample integrity. For quantitative outputs, statistical validation checks for outliers and data consistency are standard practice.

Drivers and barriers for CATI in Ukraine

DRIVERS:

CATI research in Ukraine benefits from relatively high mobile phone penetration, which supports broad population reach. There is a general willingness among Ukrainian citizens to participate in surveys, especially on topics relevant to societal development or consumer goods. The structured nature of CATI allows for efficient data collection even across geographically dispersed populations. Demand from sectors like humanitarian aid, public opinion, and essential services continues to drive its application.

BARRIERS:

Connectivity can be inconsistent in certain remote or conflict-affected regions, posing a challenge for CATI fieldwork. Language fragmentation, requiring fluent interviewers in both Ukrainian and Russian, adds complexity. B2B response rates can be lower due to busy schedules, necessitating more persistent callback strategies. Cultural sensitivity is essential when discussing certain social or political topics. Reaching hard-to-find, low-incidence audiences via random dialing can be resource-intensive.

Compliance and data handling under Ukraine’s framework

Ukraine’s primary data protection law is the Law of Ukraine “On Personal Data Protection” (2010), aligned with European principles. Under this framework, we apply stringent protocols for all CATI research. This includes explicit consent capture from respondents, clearly outlining how their data will be used and stored. Data residency is managed to comply with local requirements, often involving in-country servers or secure EU-based infrastructure if allowed. Data retention policies are strictly adhered to, limiting storage to the project’s necessary duration. Anonymization is applied to all reported data, delivering individual identities are protected. Respondents are informed of their rights, including the right to access, rectify, or withdraw their data.

Top 20 industries we serve in Ukraine

Agriculture & Agribusiness: Farmer sentiment, crop input usage, market access studies for agricultural products.
IT & Software Services: B2B decision-maker surveys, technology adoption rates, software usage and satisfaction.
Energy & Utilities: Consumer perception of energy providers, service satisfaction, sustainability attitudes.
Retail & E-commerce: Shopper behavior, store experience, online purchase drivers and barriers.
FMCG & CPG: Brand health tracking, product concept testing, packaging perception.
Banking & Financial Services: Customer satisfaction, digital banking adoption, product feature preference.
Pharmaceuticals & Healthcare: Patient journey mapping, HCP attitudes towards treatments, market access studies.
Telecom & Connectivity: Service provider satisfaction, data plan usage, 5G adoption intent.
Construction & Infrastructure: B2B builder perceptions, material preference, real estate development insights.
Automotive & Mobility: Brand perception, purchase intent, post-purchase satisfaction with vehicles.
Logistics & Transportation: B2B shipper needs, freight forwarder satisfaction, last-mile delivery experience.
Education: Student and parent satisfaction, course demand, learning platform preferences.
Media & Entertainment: Content consumption habits, platform loyalty, advertising effectiveness.
Government & Public Sector: Citizen satisfaction with services, policy perception, public opinion polling.
NGO & Humanitarian Aid: Beneficiary needs assessments, program effectiveness, community engagement.
Food Service & Hospitality: Restaurant preferences, menu item testing, dining experience feedback.
Chemicals & Manufacturing: B2B buyer needs, supply chain dynamics, product application insights.
Consumer Electronics: Brand preference, feature importance, purchase drivers for devices.
Home Appliances: Usage and attitude studies, new product concept testing, brand loyalty.
Financial Technology (FinTech): Digital payment adoption, mobile banking usage, innovation perception.

Companies and brands in our research universe in Ukraine

Research projects we field in Ukraine regularly cover the competitive sets of category leaders such as Kyivstar, Nova Poshta, Roshen, and PrivatBank. The brands and organizations whose categories shape our research scope in Ukraine include major retailers like Fozzy Group, Epicentr K, ATB-Market, and Silpo. We also encounter market dynamics involving industrial players like MHP, DTEK, Kernel, and Metinvest. In financial services, our research touches on OTP Bank Ukraine and Raiffeisen Bank Aval. Telecommunications are represented by Vodafone Ukraine and Lifecell, alongside Ukrtelecom. Other key players include JYSK Ukraine, Comfy, and Foxtrot in various consumer goods and electronics sectors. Whether the brief covers any of these or a category we have not named, our process scales to it.

Why teams choose Global Vox Populi for CATI in Ukraine

Our Ukraine desk operates with senior researchers averaging over eight years of experience in regional market dynamics. Translation and back-translation for CATI scripts and open-ended responses are handled in-house by native Ukrainian and Russian speakers, delivering accuracy. Clients benefit from a single project lead from kickoff through debrief, guaranteeing consistent communication and accountability. We provide real-time fieldwork updates, allowing for agile adjustments to quotas or screening criteria as needed.

Ready to scope a project? Send us your brief and we will come back with a sample plan, panel options, and recommended approach. Request A Quote.

Want to see the kind of work we deliver? View Case Studies from our research projects.

Frequently Asked Questions

Q: What kinds of clients commission CATI research in Ukraine?
A: Clients commissioning CATI in Ukraine typically include multinational corporations, local enterprises, government bodies, and non-governmental organizations. These often operate in sectors like FMCG, telecommunications, financial services, and humanitarian aid. They seek insights on market sizing, public opinion, customer satisfaction, or policy impact. Our CATI capabilities support diverse research objectives across these client types.

Q: How do you deliver sample quality for Ukraine’s diverse population?
A: We deliver sample quality in Ukraine through reliable screening questionnaires and real-time quota management. Our in-country panel undergoes regular validation, and for B2B, we use verified databases. We implement attention checks within the survey flow and monitor interviewer performance closely. This multi-layered approach helps us achieve representative and reliable data from Ukraine’s varied demographics.

Q: Which languages do you cover in Ukraine?
A: For CATI research in Ukraine, we primarily cover both Ukrainian and Russian languages. Our interviewers are native speakers, proficient in both, allowing us to accurately capture responses regardless of regional linguistic preferences. This dual-language capability is essential for effective communication and data accuracy across the country.

Q: How do you reach hard-to-find audiences (senior B2B, low-incidence consumer segments) in Ukraine?
A: Reaching hard-to-find audiences in Ukraine via CATI involves using specialized B2B databases and targeted panel recruitment strategies. For low-incidence consumer segments, we employ pre-screening techniques and sometimes use a blend of recruitment sources. Our experienced project managers design specific sampling plans to maximize reach within these challenging groups.

Q: What is your approach to data privacy compliance under Ukraine’s framework?
A: Our approach to data privacy in Ukraine adheres to the Law “On Personal Data Protection.” We secure explicit consent, anonymize data, and limit retention. Data handling protocols deliver compliance with local regulations, including respondent rights for access and withdrawal. The ICC/ESOMAR Code provides our baseline for ethical data processing.

Q: Can you combine CATI with other methods (FGDs + IDIs, CATI + CAWI, etc.)?
A: Yes, we frequently combine CATI with other methods in Ukraine to gain a more complete picture. For example, CATI can identify key segments for follow-up quantitative research in Ukraine or online surveys (CAWI) for broader reach. This mixed-method approach enhances the depth and breadth of insights, providing a richer understanding of market dynamics.

Q: How do you manage cultural sensitivity in Ukraine?
A: Managing cultural sensitivity in Ukraine is essential. Our local interviewers are trained on cultural nuances, avoiding sensitive phrasing and understanding appropriate communication styles. Survey questions are carefully reviewed for cultural appropriateness during translation and back-translation. This delivers respectful engagement and accurate data collection on potentially delicate topics.

Q: Do you handle both consumer and B2B research in Ukraine?
A: Yes, we handle both consumer and B2B research in Ukraine using CATI. For consumer studies, we access diverse demographics through our panels and river sampling. For B2B, we target decision-makers using specialized databases and structured screening. Our methodology adapts to the distinct communication styles and availability of each audience type.

Q: What deliverables do clients receive at the end of a CATI project in Ukraine?
A: Clients receive several deliverables for a CATI project in Ukraine. These typically include cleaned raw data files in various formats (e.g., SPSS, Excel), a detailed codebook, and comprehensive data tables. We also provide a summary debrief deck highlighting key findings and strategic implications. Transcripts of open-ended responses are available upon request.

Q: How do you handle quality assurance and back-checks?
A: We maintain rigorous quality assurance for CATI in Ukraine through several checks. This includes live monitoring of interviewer calls, recorded call reviews, and a percentage of back-checks to verify completions and responses. Quota adherence is tracked daily, and data consistency checks are performed before final delivery.

When your next research brief involves Ukraine, let’s talk through it. Request A Quote or View Case Studies from our work.