Understanding the Cybersecurity Landscape in Jordan?

Executing cybersecurity research in Jordan demands precise fieldwork logistics, particularly when engaging high-level IT decision-makers. Managing professional networks to reach CISOs and security architects across Amman, Irbid, and Zarqa is key to success. We manage the complexities of B2B recruitment and data collection in this market. Global Vox Populi provides the on-the-ground expertise to conduct reliable cybersecurity research in Jordan.

What we research in Jordan

We conduct targeted research to understand the evolving cybersecurity market in Jordan. This includes assessing the brand health of security vendors and solutions, segmenting IT decision-makers by their security priorities, and understanding the usage and attitudes towards various security technologies. We also execute concept testing for new cybersecurity products or services, measure customer experience with existing providers, and gather competitive intelligence on threat detection and response capabilities. Our work often involves pricing research for security software, message testing for new campaigns, and mapping the buyer journey for enterprise security solutions. Our work contributes to a broader understanding of the local market, making us one of the leading market research companies in Jordan. Each project scope is customized to the specific business questions clients bring to us.

Why Cybersecurity research firm fits (or struggles) in Jordan

Cybersecurity research in Jordan primarily targets B2B audiences: IT managers, CISOs, and security specialists within organizations. This method effectively reaches these professionals who are often concentrated in major urban hubs like Amman, Irbid, and Zarqa. Online surveys, in-depth interviews, and targeted panels work well for these segments. However, reaching general consumers about personal cybersecurity habits through this specific method is less efficient; other approaches, such as broader consumer surveys, would be more suitable. Language considerations are key; while many senior IT professionals are proficient in English, conducting research in Arabic, particularly the Levantine dialect, often yields richer and more nuanced insights. Recruitment relies heavily on professional databases and networks rather than general population panels, making B2B access a specialized effort. Where direct access to C-suite security leadership is challenging, we often recommend a multi-modal approach, combining executive interviews with insights from their direct reports or industry analysts.

How we run Cybersecurity research firm in Jordan

Our recruitment for cybersecurity research in Jordan draws from specialized B2B databases and professional networks, including platforms like LinkedIn, delivering we connect with the correct decision-makers. We apply rigorous screening protocols, including detailed questions on job function, budget responsibility, company size, and current technology stack, to qualify participants accurately. Attention checks and recent-participation flags help maintain sample integrity. Fieldwork typically involves online in-depth interviews (IDIs) or online surveys for wider reach among IT professionals. For sensitive discussions, secure virtual platforms are chosen. We cover both modern standard Arabic (Levantine dialect) and English, depending on respondent preference and topic complexity. Our moderators and interviewers possess backgrounds in IT or B2B research, are fluent in both languages, and are trained to understand the nuances of the cybersecurity domain in Jordan. Quality assurance touchpoints are integrated throughout fieldwork, including daily review of interview transcripts and real-time data monitoring for surveys. Our approach to B2B recruitment for cybersecurity in Jordan mirrors successful strategies deployed for a cybersecurity research firm in Saudi Arabia, adapting to local nuances. Deliverables include detailed transcripts, coded qualitative data, summary reports, and debrief decks, all tailored to client needs. Project management involves consistent updates and a single point of contact from kickoff to final delivery. To discuss specific project requirements, clients can share your brief with our team.

Where we field in Jordan

Our cybersecurity research extends across Jordan, focusing primarily on the major economic and administrative centers. We have strong fieldwork capabilities in Amman, the capital and a hub for corporate and government entities, as well as Irbid and Zarqa, which also host significant business operations. Beyond these primary cities, we use online methodologies to reach IT and security professionals in other urban and peri-urban areas across the Kingdom. Our in-country partners maintain networks that allow us to access decision-makers even in less concentrated regions. Language coverage includes both Arabic (specifically the Jordanian or Levantine dialect) and English, delivering we can engage with a diverse range of cybersecurity stakeholders across all fieldwork locations.

Methodology, standards, and ethics

We adhere to the highest international standards for market research, including the ESOMAR principles and the ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics (2016 revision). Where applicable, our processes align with ISO 20252:2019. In Jordan, we also observe guidelines from the [verify: local research body in Jordan] if one directly governs market research. For B2B cybersecurity research, our methodology often incorporates elements of semi-structured interview guides for in-depth explorations and reliable survey design principles for quantitative data collection. We apply frameworks for understanding complex B2B decision-making processes.

Applying these standards to cybersecurity research means delivering explicit, informed consent from all participants, particularly when discussing sensitive organizational security practices. We clearly disclose the research purpose, guarantee anonymity where promised, and deliver that no data is used for sales or marketing purposes. Our interviewers are trained to manage discussions around proprietary information with discretion, focusing solely on research objectives.

Quality assurance is integral to our work. All qualitative outputs, such as transcripts, undergo peer review and back-checks for accuracy and completeness. For quantitative studies, we implement quota validation and statistical checks to deliver data integrity. Any data collected is subjected to thorough cleaning and validation processes before analysis, delivering reliable and actionable insights for our clients.

Drivers and barriers for Cybersecurity research firm in Jordan

DRIVERS

Jordan’s ongoing digital transformation initiatives across government and private sectors are a primary driver for cybersecurity research, creating demand for new solutions. The increasing frequency and sophistication of regional cyber threats mean organizations are actively seeking ways to strengthen their defenses, making them receptive to discussions about their needs. Government support for technology innovation also fosters an environment where IT professionals are more willing to share insights on industry challenges and potential solutions. The relative maturity of the IT sector in Amman provides a concentrated pool of professionals for recruitment, enhancing fieldwork efficiency for dedicated in-depth interviews in Jordan.

BARRIERS

Accessing senior-level cybersecurity decision-makers, such as CISOs in large enterprises, can be challenging due to their demanding schedules and the sensitivity of their roles. Organizations may also be hesitant to discuss specific security vulnerabilities or budgets, requiring carefully framed research questions and guarantees of confidentiality. While English is common in business, nuanced discussions might benefit from native Arabic speakers, adding a layer of recruitment complexity. Also, low B2B response rates are a common challenge, necessitating reliable recruitment strategies and incentives to deliver participation from high-value targets. Cultural sensitivities around sharing internal operational details can also influence participation rates and the depth of insights gathered.

Compliance and data handling under Jordan’s framework

In Jordan, our cybersecurity research operations comply with the Personal Data Protection Law No. 24 of 2023. This framework guides our approach to collecting, processing, and storing personal data. For all research activities, we obtain explicit and informed consent from participants, clearly outlining data usage and confidentiality measures. Data residency requirements are observed, with data typically stored on secure servers within the region or in locations compliant with international privacy standards, depending on project specifics. Anonymization and pseudonymization techniques are applied to B2B data to protect individual and organizational identities, particularly when discussing sensitive security practices. Participants are informed of their rights, including the right to withdraw consent and request data deletion, which we support promptly. Our protocols deliver that all data handling aligns with both Jordanian law and the higher standards of the ICC/ESOMAR Code.

Top 20 industries we serve in Jordan

Research projects for a cybersecurity research firm in Jordan frequently span a diverse set of industries, reflecting the country’s economic landscape and digital adoption.

• Information & Communication Technology (ICT): Understanding adoption of new security software, cloud security trends, and competitive landscape analysis for IT service providers.
• Banking & Financial Services: Research on fraud detection systems, compliance with financial regulations, and customer attitudes towards digital banking security.
• Government & Public Sector: Studies on digital government initiatives, national cybersecurity strategies, and public perception of data security.
• Healthcare: Assessing data privacy concerns (patient records), telemedicine security, and adoption of healthcare IT solutions.
• Manufacturing: Research on industrial control system (ICS) security, supply chain vulnerabilities, and IoT security solutions.
• Retail & E-commerce: Understanding payment gateway security, online fraud prevention, and consumer trust in digital transactions.
• Energy & Utilities: Studies on critical infrastructure protection, smart grid security, and operational technology (OT) cybersecurity.
• Education: Assessing data security in online learning platforms, student data privacy, and IT security challenges in institutions.
• Logistics & Transportation: Research on fleet management security, supply chain visibility, and data protection in logistics operations.
• Construction & Real Estate: Understanding smart building security, data privacy for property management, and digital transformation in the sector.
• Tourism & Hospitality: Research on booking platform security, guest data protection, and cybersecurity measures for hotels and resorts.
• Telecommunications: Studies on 5G network security, subscriber data protection, and fraud prevention in mobile services.
• Pharmaceuticals: Assessing R&D data protection, supply chain integrity for medicines, and regulatory compliance in IT systems.
• Automotive: Research on connected car security, autonomous vehicle safety, and data privacy in vehicle telemetry.
• Media & Entertainment: Understanding content protection, digital rights management, and cybersecurity for streaming platforms.
• Agriculture & Food Industry: Studies on smart farming security, supply chain traceability, and data protection for agricultural technology.
• Defense & Security: Research on specialized security technologies, threat intelligence, and secure communication systems.
• Water & Waste Management: Assessing SCADA system security, critical infrastructure protection, and environmental data privacy.
• Professional Services: Understanding data security needs for legal, consulting, and accounting firms.
• Oil & Gas: Research on operational technology security, pipeline monitoring, and data integrity in energy production.

Companies and brands in our research universe in Jordan

Research projects we field in Jordan regularly cover the competitive sets of category leaders such as Orange Jordan, Zain Jordan, Umniah, and their enterprise solution offerings. We examine the security needs and challenges faced by major financial institutions like Arab Bank, Housing Bank for Trade and Finance, and Bank al Etihad. In the pharmaceutical sector, Hikma Pharmaceuticals often appears in discussions of data security and intellectual property protection. Logistics leaders like Aramex, along with manufacturing giants such as Jordan Phosphate Mines Co. and Fine Hygienic Holding, also form part of our research landscape, particularly concerning supply chain security. Other organizations whose categories shape our research scope include Royal Jordanian, Joramco, Mawared, Capital Bank, Nuqul Group, Safeway Jordan, and Carrefour Jordan. We also study the IT security contexts of international brands operating in Jordan, such as McDonald’s and various retail chains, as well as critical infrastructure entities like Queen Alia International Airport. Whether the brief covers any of these or a category we have not named, our process scales to it.

Why teams choose Global Vox Populi for Cybersecurity research firm in Jordan

Our Jordan desk runs on senior research directors who average over 10 years of market research experience, with specific expertise in B2B and technology sectors. We offer translation and back-translation handled in-house by native speakers of both Arabic (Levantine dialect) and English, delivering accuracy for complex technical terminology. Clients benefit from a single project lead from kickoff through debrief, which eliminates handoffs and maintains consistent communication. Our deep understanding of the B2B landscape in Jordan allows for more effective recruitment and engagement with hard-to-reach cybersecurity professionals, delivering quality participation.

Ready to scope a project? Send us your brief and we will come back with a sample plan, panel options, and recommended approach. Request A Quote.

Want to see the kind of work we deliver? View Case Studies from our research projects.

Frequently Asked Questions

Q: What kinds of clients commission Cybersecurity research in Jordan?
A: Clients range from global cybersecurity vendors looking to understand market penetration and competitive positioning, to local enterprises seeking insights on specific threat landscapes. We also work with government bodies and financial institutions interested in policy impact or new security service development. we research the categories of typically B2B product managers, strategy consultants, or corporate insights teams.

Q: How do you reach hard-to-find audiences (senior B2B, low-incidence consumer segments) in Jordan?
A: For senior B2B audiences, we employ a multi-pronged approach, combining B2B professional databases, targeted outreach through specialized networks, and referrals from trusted sources. Our in-country team has established relationships that support access to high-level decision-makers. We meticulously pre-screen to deliver accurate targeting and relevance to the research objectives.

Q: Which languages do you cover in Jordan?
A: We primarily conduct research in both modern standard Arabic, with particular attention to the Levantine dialect common in Jordan, and English. Our interviewers and moderators are fluent in both, allowing us to adapt to respondent preference and deliver nuanced conversations. All materials are translated and back-translated for accuracy.

Q: What is your approach to data privacy compliance under Jordan’s framework?
A: We rigorously comply with Jordan’s Personal Data Protection Law No. 24 of 2023. Our approach includes obtaining explicit consent, anonymizing data where appropriate, and delivering secure data storage. We respect participant rights regarding data access, correction, and deletion, applying these principles throughout the research lifecycle from collection to reporting.

Q: How do you manage cultural sensitivity in Jordan?
A: Our in-country teams are deeply familiar with Jordanian cultural norms and business etiquette. This includes understanding communication styles, social hierarchies, and sensitivities around discussing certain topics, especially those related to security or national infrastructure. We train our moderators to approach interviews with respect and adapt questions to deliver comfort and candid responses.

Q: Do you handle both consumer and B2B research in Jordan?
A: Yes, while cybersecurity research often has a strong B2B focus, we also conduct consumer research in Jordan. For B2B, we target IT decision-makers and organizational leaders. For consumer projects, we engage general population segments to understand cybersecurity awareness, personal device security, or attitudes towards data privacy. Our methods adapt to the audience.

Q: What deliverables do clients receive at the end of a Cybersecurity research project in Jordan?
A: Deliverables are customized but typically include a detailed executive summary, a comprehensive report with key findings and strategic recommendations, and a debrief presentation deck. For qualitative work, we provide verbatim transcripts, coded themes, and respondent profiles. Raw data files and cross-tabs are also available upon request, integrated with your analytics team’s needs.

Q: How do you handle quality assurance and back-checks?
A: Quality assurance is multi-layered. For recruitment, we perform validation calls and cross-reference professional profiles. During fieldwork, supervisors monitor interviews and survey responses for consistency and completeness. Post-fieldwork, we conduct back-checks on a percentage of participants to verify participation and key screening criteria, delivering data integrity.

Q: How do you select moderators or interviewers for Jordan?
A: We select moderators and interviewers based on their experience with B2B research, their understanding of the technology or cybersecurity sector, and their fluency in Arabic and English. They undergo specific project briefings and cultural sensitivity training relevant to Jordan. We prioritize individuals who can build rapport with senior professionals and elicit deep insights.

Q: Can you work with our internal analytics team or supply raw data?
A: Absolutely. We can provide raw data in various formats (e.g., CSV, SPSS, Excel) for your internal analytics team to integrate into their workflows. We also collaborate on data dictionaries and coding schemes to deliver smooth transfer and usability. Our goal is to provide data that your team can immediately apply for further analysis.

When your next research brief involves Jordan, let’s talk through it. Request A Quote or View Case Studies from our work.