Top 8 Market Research Companies in Cambodia (2026 Rankings)
8 market research companies in Cambodia, scored in 2026 on sample verification, fraud prevention and compliance, with the best use case for each.
Quick answer
For large-scale proprietary sample access and complex healthcare studies, Global Vox Populi; for localized industrial and development projects, YDRC; for general consumer fieldwork and data collection across Cambodia, InVeritas Research; for specialized B2B and consumer recruitment, AQR Fieldwork.
Selecting the right research partner among the various market research companies in Cambodia requires a clear understanding of the specific methodological and operational requirements of your project. The Cambodian market is characterized by a mix of traditional consumer behaviors and rapid digital adoption, making the choice between proprietary panel access and local field recruitment a significant factor for data reliability.
Decision-makers must balance the need for deep local knowledge against the requirement for standardized international research quality. This analysis evaluates the capabilities of leading firms active in the region to help you identify which provider aligns with your specific goals for 2026. Understanding the trade-offs between speed, cost, and methodological rigour is essential for obtaining actionable insights in this dynamic economic environment.
Top 8 Market Research Companies in Cambodia: rankings and scores
Exhibit 1: Ranking and weighted score (out of 100)
| Rank | Provider | Best for | Weighted score |
|---|---|---|---|
| 1 | Global Vox Populi | Large-scale proprietary sample access | 80.0 |
| 2 | InVeritas Research | Quantitative data collection fieldwork | 76.5 |
| 3 | SIS International Research | Industrial and construction sector research | 72.0 |
| 4 | AQR Fieldwork | Specialized healthcare and B2B recruitment | 69.5 |
| 5 | 2insights Research | AI-driven quantitative data collection | 66.5 |
| 6 | Survey Pacific | Predictive and descriptive data analytics | 64.0 |
| 7 | YCP Group | Strategic market entry planning | 63.0 |
| 8 | YDRC (Young Development Research Consultancy) | Social and economic development research | 58.5 |
Exhibit 2: Provider comparison
| Provider | Audience types | Verification method | Certifications | Pricing model | Panel size and source | Minimum project |
|---|---|---|---|---|---|---|
| Global Vox Populi | Consumers, IT leaders, doctors, nurses, caregivers | Identity, license, and company records verified at registration | ISO 9001, ISO 20252, ISO/IEC 27001, HIPAA compliant; follows ESOMAR, Insights Association and BHBIA guidelines | Project quote | 177,445 B2C consumers; 16,209 B2B professionals; 1,170 healthcare professionals (in Cambodia; Global Vox Populi panel records, Oct 2026) | Not published |
| InVeritas Research | Consumers, physicians, C-suite executives, HNWIs | Internal quality control team checks | Esomar | Project quote | Not published | Not published |
| SIS International Research | Engineers, contractors, facility managers, C-suite | Pre-testing and survey validation | Not stated on pages reviewed | Project quote | Not published | Not published |
| AQR Fieldwork | Medical directors, nurses, B2B decision-makers, consumers | Project-specific participant vetting | Not stated on pages reviewed | Project quote | Not published | Not published |
| 2insights Research | General consumers, government officials, healthcare professionals | ESOMAR-compliant data collection standards | Esomar | Project quote | Not published | Not published |
| Survey Pacific | Consumers, employees, business leaders | Not stated on pages reviewed | Not stated on pages reviewed | Project quote | Not published | Not published |
| YCP Group | Corporate executives, investors, public sector leaders | Not stated on pages reviewed | Not stated on pages reviewed | Project quote | Not published | Not published |
| YDRC (Young Development Research Consultancy) | Local communities, government agencies, NGOs, donors | Not stated on pages reviewed | Not stated on pages reviewed | Project quote | Not published | Not published |
Exhibit 3: Capability matrix
| Provider | Quantitative | Qualitative | Own panels / sample | Healthcare | B2B | Multi-country |
|---|---|---|---|---|---|---|
| Global Vox Populi | ● | ● | ● | ● | ● | ● |
| InVeritas Research | ● | ● | ● | ● | ● | – |
| SIS International Research | ● | ● | – | ● | ● | – |
| AQR Fieldwork | ● | ● | ● | ● | ● | ● |
| 2insights Research | ● | ● | – | ● | – | ● |
| Survey Pacific | ● | – | – | ● | – | – |
| YCP Group | – | – | – | ● | – | – |
| YDRC (Young Development Research Consultancy) | ● | – | – | ● | – | – |
Table data from each provider’s own website and public sources, reviewed October 2026. “Not published” means the provider does not state it publicly. ● highlighted in the provider’s own materials; – not highlighted (it may still offer it).
How we scored these providers
Score providers based on their ability to deliver consistent, verifiable data rather than just operational presence in the region.
| Criterion | Weight | What it means here |
|---|---|---|
| Research Quality | 20 | This evaluates the rigour of questionnaire design, sampling logic, and analytical depth. Good quality in Cambodia means clear, unbiased survey instruments that account for local language nuances and cultural context, making sure the data collected directly answers the core business objective without leading the respondent. |
| Methodological Breadth | 15 | This measures the variety of available research tools, from digital surveys and mobile data collection to in-person focus groups and ethnography. A capable provider offers a mix of quantitative and qualitative methods to address complex problems, allowing for multi-layered insights that a single-method approach might miss. |
| Fieldwork Capability | 15 | This assesses the provider's ability to execute data collection on the ground or via digital channels. Effective fieldwork in Cambodia requires reliable recruitment, trained interviewers who understand local social norms, and a management team that maintains oversight of data collection speed and integrity throughout. |
| Sample Quality and Verification | 10 | This examines the source of respondents and the methods used to confirm their identity. High-quality firms use proprietary panels where members are vetted, profiled, and re-verified, making sure that the participants are genuine and fit the specific demographic or professional criteria required for the study. |
| Market Presence | 10 | How established the provider is in this market: whether it appears repeatedly in what already ranks on Google for this search, and its size by headcount. Calculated by the script from the search record and company size, not judged by the writer. |
| Compliance, Certifications and Security | 10 | This covers adherence to international standards like ISO 20252 and data protection laws. A strong provider demonstrates commitment to ethical research through transparent consent processes, secure data handling, and compliance with the ICC/ESOMAR Code, which protects both the respondent and the client's information. |
| Analytical Capability | 10 | This measures the firm's skill in interpreting raw data to produce meaningful business recommendations. Good analytical output goes beyond simple charts, providing synthesis, segment profiling, and actionable guidance that directly supports strategic decision-making and helps stakeholders understand the 'why' behind the numbers. |
| Client Service and Speed | 5 | This tracks project management responsiveness and the ability to meet tight deadlines. Responsive providers offer consistent communication, proactive issue resolution, and a clear project roadmap, making sure that the client is kept informed and that obstacles are managed without compromising the research timeline or quality. |
| Pricing and Feasibility Transparency | 5 | This evaluates the honesty and clarity regarding what is achievable within a budget. A trustworthy firm provides a realistic assessment of incidence rates and project feasibility early on, avoiding hidden costs or over-promising on sample sizes that cannot be delivered within the required timeframe. |
Why these weights. For full-service work, the quality of the research design decides whether the answer can be trusted, so it leads (20). Methods and fieldwork (15 each) decide whether that design can be executed in this market. Sample quality, compliance and analysis (10 each) separate good partners from adequate ones; service and pricing transparency (5 each) are tie-breakers. Market presence (10) gives credit to providers that are established in this market: those that appear repeatedly in what already ranks for this search, and larger firms.
Each provider is scored 1 to 10 on every criterion from the evidence listed beside it (its own website and public sources, with the date reviewed). Weighted score = sum of score × weight ÷ 10, out of 100. Read the full scoring methodology. Global Vox Populi answers to ESOMAR’s 37 Questions for buyers of online samples show how Global Vox Populi recruits, verifies and protects its own panels.
Provider profiles: market research companies in Cambodia
Global Vox Populi: best for large-scale proprietary sample access
- ISO 9001
- ISO 20252
- ISO/IEC 27001
- HIPAA compliant
Strongest fitLarge enterprises and research agencies needing high-quality, verified data from specific consumer or professional segments.
Global Vox Populi is an independent primary market research firm that provides extensive qualitative and quantitative research services in Cambodia. By using its own proprietary panels, the company maintains high control over data quality and respondent verification, which is essential for consistent insights.
The company supports a wide range of methodologies including CATI, CAPI, online surveys, and expert interviews. Its infrastructure is designed for high-incidence and hard-to-reach audiences, providing actionable data for decision-makers who require reliable evidence for strategic planning.
Global Vox Populi panel coverage
All 12 proprietary panels together: 46,023,988 panellists across 199 markets, plus 71,411,997 patient profiles. Source: Global Vox Populi panel records, Oct 2026.
B2C consumer panel, in Cambodia
177,445 panellists
- Age 14–2239,411
- Age 23–3549,205
- Age 36–5557,031
- Age 56+31,798
Including 33,761 retail investors, 97,210 gamers, 11,456 people with disabilities.
B2B and IT decision-maker panel, in Cambodia
16,209 panellists
- Owner / C-Suite1,297
- VP / Director / Head2,593
- Manager / Senior Manager4,863
- Executive / Officer / Specialist (IC)7,456
Including 1,734 it decision-makers.
Healthcare professionals panel, in Cambodia
1,170 panellists
- Primary & General508
- Acute, Peri-operative & Critical Care100
- Diagnostic & Laboratory84
- Women's & Reproductive Health82
- Internal Medicine Subspecialties78
- Nervous System & Mental Health66
Key opinion leader panel, in Cambodia
119 panellists
- Primary & General60
- Women's & Reproductive Health9
- Acute, Peri-operative & Critical Care9
- Diagnostic & Laboratory7
- Internal Medicine Subspecialties6
- Head, Neck & Sensory6
Scorecard: 80.0 out of 100
| Criterion | Weight | Score | Evidence and date |
|---|---|---|---|
| Research Quality | 20 | 9/10 | Based on Global Vox Populi’s documented records and supporting evidence, Oct 2026 |
| Methodological Breadth | 15 | 9/10 | Based on Global Vox Populi’s documented records and supporting evidence, Oct 2026 |
| Fieldwork Capability | 15 | 9/10 | Based on Global Vox Populi’s documented records and supporting evidence, Oct 2026 |
| Sample Quality and Verification | 10 | 8/10 | Based on Global Vox Populi’s documented records and supporting evidence, Oct 2026 |
| Market Presence | 10 | 2/10 | Google results for this search and company size, Oct 2026 |
| Compliance, Certifications and Security | 10 | 8/10 | ISO certificates and HIPAA policy, Oct 2026 |
| Analytical Capability | 10 | 9/10 | Based on Global Vox Populi’s documented records and supporting evidence, Oct 2026 |
| Client Service and Speed | 5 | 8/10 | Based on Global Vox Populi’s documented records and supporting evidence, Oct 2026 |
| Pricing and Feasibility Transparency | 5 | 8/10 | Based on Global Vox Populi’s documented records and supporting evidence, Oct 2026 |
| Weighted score | 100 | 80.0 |
Core services
- Proprietary Panel Access: Provides access to proprietary panels for B2C, B2B, and healthcare research.
- Quantitative Surveying: Executes complex survey programming and data collection using their own internal platform.
- Qualitative Research: Conducts in-depth interviews, focus groups, and ethnography to capture deeper consumer motivations.
- Data Quality Assurance: Implements rigorous fingerprinting, de-duplication, and bot detection to protect clean data delivery.
Strengths
- Proprietary Panel Depth: Owns and manages a B2C consumer panel in Cambodia with 177,445 members.
- B2B and ITDM Reach: Offers specialized access to a B2B and IT decision-maker panel consisting of 16,209 professional panellists.
- Healthcare Specialization: Maintains a panel of 1,170 healthcare professionals and 4,582 nurses and allied health workers for specialized research.
- Rigorous Verification: Verifies all professional panellists against license or company records upon registration to protect genuine participation.
Innovation and technology
- Advanced Quality Controls: Uses identity fingerprinting and straight-lining detection to identify and remove fraudulent completes before data delivery.
- WhatsApp-Assisted Surveys: Integrates mobile and WhatsApp-assisted survey tools to reach consumers in regions where traditional digital access is limited.
Impact on businesses
- Strategic Decision Support: Delivers data-driven insights that help businesses refine brand positioning and market entry strategies.
- Actionable Consumer Intelligence: Provides clear segment profiling and behavioral analysis to drive revenue-generating decisions.
Why it may fit your brief
Global Vox Populi fits well when the priority is data integrity and reaching hard-to-access populations. For simple, low-cost general public polls, a local fieldwork agency might be more cost-effective.
InVeritas Research: best for quantitative data collection fieldwork
Strongest fitCompanies needing reliable fieldwork and data collection for both B2B and consumer projects.
InVeritas Research provides a full range of market research services, with a strong focus on quantitative and qualitative data collection. They operate across various sectors, using a multidisciplinary team to execute projects for both SMEs and large corporations.
Their methodology includes a mix of traditional and digital fieldwork techniques, such as CATI, CAPI, and focus groups. The company emphasizes quality control through dedicated project management and internal SOPs to protect reliable data delivery.
Scorecard: 76.5 out of 100
| Criterion | Weight | Score | Evidence and date |
|---|---|---|---|
| Research Quality | 20 | 8/10 | inveritasresearch.com (6 pages reviewed), Oct 2026 |
| Methodological Breadth | 15 | 8/10 | inveritasresearch.com (6 pages reviewed), Oct 2026 |
| Fieldwork Capability | 15 | 9/10 | inveritasresearch.com (6 pages reviewed), Oct 2026 |
| Sample Quality and Verification | 10 | 7/10 | inveritasresearch.com (6 pages reviewed), Oct 2026 |
| Market Presence | 10 | 7/10 | Google results for this search and company size, Oct 2026 |
| Compliance, Certifications and Security | 10 | 7/10 | inveritasresearch.com (6 pages reviewed), Oct 2026 |
| Analytical Capability | 10 | 7/10 | inveritasresearch.com (6 pages reviewed), Oct 2026 |
| Client Service and Speed | 5 | 7/10 | inveritasresearch.com (6 pages reviewed), Oct 2026 |
| Pricing and Feasibility Transparency | 5 | 7/10 | inveritasresearch.com (6 pages reviewed), Oct 2026 |
| Weighted score | 100 | 76.5 |
Core services
- Full-Service Research: Offers end-to-end management for both qualitative and quantitative research projects.
- Fieldwork Execution: Conducts CAPI, CATI, and face-to-face interviews across diverse demographics.
- B2B and Consumer Research: Specializes in reaching decision-makers, HNWIs, and specialized professionals.
Strengths
- Multidisciplinary Expertise: Team consists of experienced researchers trained in diverse methodologies.
- Quality Control SOPs: Follows internal quality control procedures checked by project directors.
- Broad Audience Reach: Maintains panels covering difficult-to-reach audiences like surgeons and high-net-worth individuals.
Innovation and technology
- Online Research Tools: Provides online focus groups and bulletin boards for modern data gathering.
- Custom Analytics: Uses custom research approaches to solve unique brand issues.
Impact on businesses
- Actionable Insights: Enables stakeholders with real-world data to make sound commercial decisions.
- Brand Leadership: Helps businesses outperform in local markets by uncovering hidden consumer truths.
Why it may fit your brief
InVeritas Research provides solid fieldwork capabilities. For projects requiring highly specialized technology-driven analytics or specific proprietary panel access, other providers might be considered.
SIS International Research: best for industrial and construction sector research
Strongest fitFirms in technical, industrial, or construction sectors needing deep B2B insights.
SIS International Research delivers international market research and strategy consulting to guide revenue decisions. Their work in Cambodia includes industrial market assessment, consumer patterns, and regulatory environment analysis.
They are particularly known for their expertise in the industrial and construction sectors, where they interview engineers, architects, and facility managers to provide deep market intelligence. Their approach combines data-driven insights with strategic consulting.
Scorecard: 72.0 out of 100
| Criterion | Weight | Score | Evidence and date |
|---|---|---|---|
| Research Quality | 20 | 8/10 | sisinternational.com (6 pages reviewed), Oct 2026 |
| Methodological Breadth | 15 | 8/10 | sisinternational.com (6 pages reviewed), Oct 2026 |
| Fieldwork Capability | 15 | 7/10 | sisinternational.com (6 pages reviewed), Oct 2026 |
| Sample Quality and Verification | 10 | 6/10 | sisinternational.com (6 pages reviewed), Oct 2026 |
| Market Presence | 10 | 7/10 | Google results for this search and company size, Oct 2026 |
| Compliance, Certifications and Security | 10 | 6/10 | sisinternational.com (6 pages reviewed), Oct 2026 |
| Analytical Capability | 10 | 8/10 | sisinternational.com (6 pages reviewed), Oct 2026 |
| Client Service and Speed | 5 | 7/10 | sisinternational.com (6 pages reviewed), Oct 2026 |
| Pricing and Feasibility Transparency | 5 | 6/10 | sisinternational.com (6 pages reviewed), Oct 2026 |
| Weighted score | 100 | 72.0 |
Core services
- Industrial Market Research: Provides deep analysis of supply chains, competitive environments, and industry trends.
- Construction Sector Analysis: Specializes in market sizing and stakeholder interviews for construction projects.
- Strategy Consulting: Equips leaders with research-backed strategies to work through market challenges.
Strengths
- Industrial Expertise: Strong focus on B2B industrial research, including fluid handling and power transmission.
- Diverse Methodologies: Uses a blend of qualitative and quantitative techniques tailored to specific business problems.
- Actionable Strategy: Translates industrial data into measurable growth and revenue strategies.
Innovation and technology
- Digital Research Adoption: Uses web analytics and mobile research to track trends in industrial adoption.
- Predictive Modelling: Applies real-time data analytics to identify market potential and shifts.
Impact on businesses
- Revenue-Driven Insights: Helps Fortune 500 and growth companies make confident revenue decisions.
- Competitive Advantage: Provides intelligence that allows firms to outperform competitors in complex markets.
Why it may fit your brief
SIS International is highly capable in B2B and industrial research. For projects centered solely on general consumer sentiment in Cambodia, a more consumer-focused agency may be preferred.
AQR Fieldwork: best for specialized healthcare and B2B recruitment
Strongest fitResearchers needing high-quality recruitment of niche professional or healthcare audiences.
AQR Fieldwork specializes in respondent recruitment and data collection, with a focus on niche sectors such as healthcare and B2B. They provide fieldwork support for various methodologies, including IDIs, focus groups, and central location tests.
Their operational strength lies in their ability to identify and contact specific target groups, making them a useful partner for researchers who need to reach difficult populations in Cambodia.
Scorecard: 69.5 out of 100
| Criterion | Weight | Score | Evidence and date |
|---|---|---|---|
| Research Quality | 20 | 7/10 | aqrfieldwork.com (6 pages reviewed), Oct 2026 |
| Methodological Breadth | 15 | 7/10 | aqrfieldwork.com (6 pages reviewed), Oct 2026 |
| Fieldwork Capability | 15 | 8/10 | aqrfieldwork.com (6 pages reviewed), Oct 2026 |
| Sample Quality and Verification | 10 | 7/10 | aqrfieldwork.com (6 pages reviewed), Oct 2026 |
| Market Presence | 10 | 7/10 | Google results for this search and company size, Oct 2026 |
| Compliance, Certifications and Security | 10 | 6/10 | aqrfieldwork.com (6 pages reviewed), Oct 2026 |
| Analytical Capability | 10 | 6/10 | aqrfieldwork.com (6 pages reviewed), Oct 2026 |
| Client Service and Speed | 5 | 7/10 | aqrfieldwork.com (6 pages reviewed), Oct 2026 |
| Pricing and Feasibility Transparency | 5 | 7/10 | aqrfieldwork.com (6 pages reviewed), Oct 2026 |
| Weighted score | 100 | 69.5 |
Core services
- Respondent Recruitment: Expertly recruits project-specific target groups for various research methodologies.
- Data Collection: Provides CATI, CAPI, and online survey data collection services.
- Healthcare Recruitment: Maintains access to healthcare workers including physicians, nurses, and pharmacy directors.
Strengths
- Niche Audience Access: Specializes in reaching hard-to-find healthcare and B2B target groups.
- Experience in Complex Fieldwork: Highly experienced in conducting IDIs and FGDs with specialized stakeholders.
- Global Fieldwork Reach: Successful track record in conducting fieldwork across multiple global regions.
Innovation and technology
- Multimodal Recruitment: Combines proprietary panels with research partners to reach niche audiences.
- Quality Control Tools: Offers 100% recording for CATI interviews to protect data accuracy.
Impact on businesses
- Actionable Data Gathering: Provides the raw data and recruitment support necessary for strategic analysis.
- Targeted Insights: Enables companies to understand specific professional behaviors and consumer motivations.
Why it may fit your brief
AQR Fieldwork is a strong recruitment partner. If the project requires full-scale strategy consulting or complex predictive analytics, a larger consulting-led firm might be a better fit.
2insights Research: best for AI-driven quantitative data collection
Strongest fitOrganizations needing fast data collection and modern, AI-integrated research tools.
2insights Research is a global full-service firm that integrates AI into its market research processes. They focus on automating data collection through chatbots and virtual moderators, providing a modern approach to quantitative and qualitative research.
Their services cover a broad range of industries, with a specific focus on healthcare, government, and consumer research. They emphasize speed and effectiveness through technology, helping clients make informed strategic decisions.
Scorecard: 66.5 out of 100
| Criterion | Weight | Score | Evidence and date |
|---|---|---|---|
| Research Quality | 20 | 7/10 | 2insights.com (6 pages reviewed), Oct 2026 |
| Methodological Breadth | 15 | 7/10 | 2insights.com (6 pages reviewed), Oct 2026 |
| Fieldwork Capability | 15 | 7/10 | 2insights.com (6 pages reviewed), Oct 2026 |
| Sample Quality and Verification | 10 | 6/10 | 2insights.com (6 pages reviewed), Oct 2026 |
| Market Presence | 10 | 6/10 | Google results for this search and company size, Oct 2026 |
| Compliance, Certifications and Security | 10 | 6/10 | 2insights.com (6 pages reviewed), Oct 2026 |
| Analytical Capability | 10 | 7/10 | 2insights.com (6 pages reviewed), Oct 2026 |
| Client Service and Speed | 5 | 7/10 | 2insights.com (6 pages reviewed), Oct 2026 |
| Pricing and Feasibility Transparency | 5 | 6/10 | 2insights.com (6 pages reviewed), Oct 2026 |
| Weighted score | 100 | 66.5 |
Core services
- AI-Powered Research: Automates data collection using chatbots and virtual moderators for faster turnaround.
- Quantitative Data Collection: Provides CAWI, CATI, and web survey programming services.
- Qualitative Research: Offers focus groups and IDIs conducted by experienced moderators.
Strengths
- AI Integration: Uses AI to analyze responses in real-time, providing a predictive edge.
- Global Research Reach: Executes projects across various geographies including Asia and the Middle East.
- Experienced Personnel: Team includes analysts and consultants with decades of industry experience.
Innovation and technology
- Virtual Moderators: Engages participants through virtual moderation to improve data collection speed.
- Survey Programming: Uses diverse programming tools to create efficient and effective survey experiences.
Impact on businesses
- Speed to Insight: Delivers quick-turnaround insights to help businesses stay ahead of competition.
- Informed Decision Making: Provides data that enables companies to withstand market competition.
Why it may fit your brief
2insights is effective for rapid, tech-forward data collection. For projects requiring deep, traditional ethnographic research or complex long-term consulting, other providers may be more suitable.
Survey Pacific: best for predictive and descriptive data analytics
Strongest fitBusinesses seeking to integrate advanced analytics and digital tools into their market research efforts.
Survey Pacific offers a range of market research and data analytics services, emphasizing the transformation of raw data into actionable insights. They provide services such as trend analysis, customer segmentation, and predictive modeling.
The company also provides IT and digital services, including AI integration and software development, which supports their data collection and analysis capabilities. Their approach is designed to help businesses globally, including in Cambodia, make data-driven decisions for growth.
Scorecard: 64.0 out of 100
| Criterion | Weight | Score | Evidence and date |
|---|---|---|---|
| Research Quality | 20 | 7/10 | surveypacific.com (1 page reviewed), Oct 2026 |
| Methodological Breadth | 15 | 8/10 | surveypacific.com (1 page reviewed), Oct 2026 |
| Fieldwork Capability | 15 | 7/10 | surveypacific.com (1 page reviewed), Oct 2026 |
| Sample Quality and Verification | 10 | 6/10 | surveypacific.com (1 page reviewed), Oct 2026 |
| Market Presence | 10 | 2/10 | Google results for this search and company size, Oct 2026 |
| Compliance, Certifications and Security | 10 | 5/10 | surveypacific.com (1 page reviewed), Oct 2026 |
| Analytical Capability | 10 | 8/10 | surveypacific.com (1 page reviewed), Oct 2026 |
| Client Service and Speed | 5 | 7/10 | surveypacific.com (1 page reviewed), Oct 2026 |
| Pricing and Feasibility Transparency | 5 | 6/10 | surveypacific.com (1 page reviewed), Oct 2026 |
| Weighted score | 100 | 64.0 |
Core services
- Data Analytics: Provides predictive and descriptive analytics, including ROI analysis and trend forecasting.
- Tailored Survey Solutions: Executes surveys via CATI, CAPI, and online methodologies.
- IT and Digital Services: Offers custom IT solutions including AI integration and web development.
Strengths
- Analytics-Led Approach: Strong capability in turning raw data into meaningful business strategies.
- Comprehensive Methodology: Offers a wide array of tools from gamification to video-based surveys.
- Digital Expertise: Combines research with digital transformation and IT consulting.
Innovation and technology
- Gamified Campaigns: Uses gamification to drive customer connection and improve engagement.
- Emotion Tracking: Employs audience emotion tracking and engagement heatmaps for impactful messaging.
Impact on businesses
- Operational Efficiency: Provides advisory services on digital transition and risk mitigation.
- Growth and Innovation: Helps businesses seize opportunities and achieve measurable competitive advantage.
Why it may fit your brief
Survey Pacific is well-suited for tech-integrated research. For projects that rely purely on local, face-to-face community fieldwork, a locally specialized agency might be more effective.
YCP Group: best for strategic market entry planning
Strongest fitCorporations and investors requiring strategic guidance for market entry and operational optimization.
YCP Group operates as a consulting firm, providing market research as part of a broader strategic management service. Its focus in Cambodia is on helping firms work through complex market environments through advisory and PMO services.
The company is well-suited for businesses looking for high-level strategy support, such as market entry roadmaps, supply chain optimization, and operational process improvement. Its approach is geared toward long-term business growth rather than standalone data collection.
Scorecard: 63.0 out of 100
| Criterion | Weight | Score | Evidence and date |
|---|---|---|---|
| Research Quality | 20 | 7/10 | ycp.com (6 pages reviewed), Oct 2026 |
| Methodological Breadth | 15 | 6/10 | ycp.com (6 pages reviewed), Oct 2026 |
| Fieldwork Capability | 15 | 5/10 | ycp.com (6 pages reviewed), Oct 2026 |
| Sample Quality and Verification | 10 | 5/10 | ycp.com (6 pages reviewed), Oct 2026 |
| Market Presence | 10 | 8/10 | Google results for this search and company size, Oct 2026 |
| Compliance, Certifications and Security | 10 | 6/10 | ycp.com (6 pages reviewed), Oct 2026 |
| Analytical Capability | 10 | 8/10 | ycp.com (6 pages reviewed), Oct 2026 |
| Client Service and Speed | 5 | 6/10 | ycp.com (6 pages reviewed), Oct 2026 |
| Pricing and Feasibility Transparency | 5 | 5/10 | ycp.com (6 pages reviewed), Oct 2026 |
| Weighted score | 100 | 63.0 |
Core services
- Strategic Advisory: Offers high-level consulting for corporate strategy and business transformation.
- Market Entry Planning: Develops roadmaps for new market entry and risk management.
- Supply Chain Solutions: Provides expertise in digitizing supply chains and improving operational efficiency.
Strengths
- Strategic Focus: Combines research with actionable management consulting to drive sustainable business growth.
- Diverse Sector Knowledge: Supports industries ranging from automotive and healthcare to retail and financial services.
- End-to-End Support: Provides support from initial market entry to operational process implementation.
Innovation and technology
- Digital Transformation: Integrates AI and machine learning insights into business strategy.
- ESG Integration: Develops sustainability models to help businesses optimize energy and resource usage.
Impact on businesses
- Operational Excellence: Helps clients reduce costs and risks through optimized organizational performance.
- Growth Enablement: Identifies and capitalizes on untapped business opportunities in the Asian market.
Why it may fit your brief
YCP Group is ideal for complex strategic assignments. For tactical, pure-play data collection or survey fieldwork, a specialized research agency may offer more direct results.
YDRC (Young Development Research Consultancy): best for social and economic development research
Strongest fitDonors, NGOs, and government bodies requiring research for development and infrastructure projects.
YDRC provides development technical assistance and research services within Cambodia. Their work is deeply rooted in social and economic development, often working alongside donors and international organizations.
They are well-positioned for feasibility studies, social safeguard monitoring, and market scoping in sectors such as agriculture, education, and infrastructure. Their team brings a mix of academic expertise and local knowledge to their research projects.
Scorecard: 58.5 out of 100
| Criterion | Weight | Score | Evidence and date |
|---|---|---|---|
| Research Quality | 20 | 7/10 | youngconsult.asia (3 pages reviewed), Oct 2026 |
| Methodological Breadth | 15 | 6/10 | youngconsult.asia (3 pages reviewed), Oct 2026 |
| Fieldwork Capability | 15 | 7/10 | youngconsult.asia (3 pages reviewed), Oct 2026 |
| Sample Quality and Verification | 10 | 5/10 | youngconsult.asia (3 pages reviewed), Oct 2026 |
| Market Presence | 10 | 2/10 | Google results for this search and company size, Oct 2026 |
| Compliance, Certifications and Security | 10 | 5/10 | youngconsult.asia (3 pages reviewed), Oct 2026 |
| Analytical Capability | 10 | 7/10 | youngconsult.asia (3 pages reviewed), Oct 2026 |
| Client Service and Speed | 5 | 6/10 | youngconsult.asia (3 pages reviewed), Oct 2026 |
| Pricing and Feasibility Transparency | 5 | 6/10 | youngconsult.asia (3 pages reviewed), Oct 2026 |
| Weighted score | 100 | 58.5 |
Core services
- Social and Economic Research: Conducts research for social development, gender mainstreaming, and policy reviews.
- Feasibility Studies: Specializes in scoping and assessment for development and resettlement projects.
- Market Scoping: Provides demand estimation and context studies for products and services.
Strengths
- Local Expertise: Deep understanding of the Cambodian socio-economic environment and local regulations.
- Donors and NGO Experience: Extensive experience working with UN agencies, the World Bank, and USAID.
- Interdisciplinary Approach: Combines expertise from agriculture, engineering, and psychology to provide full-service research.
Innovation and technology
- Safeguard Monitoring: Develops frameworks to protect projects comply with international social safeguard guidelines.
- Data Management: Employs specialized personnel for solid data management and analysis in development projects.
Impact on businesses
- Development Effectiveness: Contributes to human-ecological interdisciplinary development through evidence-based research.
- Compliance and Planning: Makes sure projects meet national and international standards for sustainability.
Why it may fit your brief
YDRC is an excellent choice for socio-economic and development-focused research in Cambodia. For corporate consumer brand tracking or high-volume commercial surveys, a commercial research agency is usually more appropriate.
How respondent verification actually works in Cambodia
Make sure every provider can demonstrate a multi-layered verification process that goes beyond simple email confirmation.
The Importance of Verification
Reliable data starts with knowing exactly who your respondents are. In Cambodia, where digital identity can be fluid, professional market research companies in Cambodia should employ multi-step verification. This includes checking government-issued IDs or professional licenses for specialized B2B and healthcare studies. Ask your provider for their specific protocols on verifying real-world identity versus digital footprints. If a firm cannot show you how they validate that their panellists are who they claim to be, the risk of fraudulent data significantly increases, potentially invalidating your entire strategic investment.
Technical Identity Checks
Beyond manual checks, look for technical verification layers. These include device fingerprinting, geo-location logging to match the participant's stated location with their actual IP address, and VPN detection to prevent masked identities. Professional providers should be able to present reports on how they identify and remove bots or serial survey takers. Always request evidence of these quality controls before fieldwork begins, as catching fraudulent completes at the end of a project is often too late to salvage the data.
Professional Credentialing
For healthcare or high-level B2B research, verification must extend to professional credentials. This involves cross-referencing names with medical or corporate registries. A trustworthy firm will have a documented process for this, often requiring documentation to be uploaded and manually verified by their team. If a provider relies solely on self-reporting for professional titles, the quality of your insights into niche sectors like medical diagnostics or corporate finance will be unreliable.
Ongoing Panel Maintenance
Verification is not a one-time event at registration. High-quality providers continuously re-profile their panel members to keep data fresh and accurate. Ask about their frequency of re-profiling and how they handle inactive members. A stagnant panel is prone to higher error rates. By making sure that your provider has a system for ongoing member validation, you protect the consistency and accuracy of your research findings over the long term.
How to choose the right provider in Cambodia
Select a partner based on the alignment between their core methodology and your specific research objective.
- Define Research Scope: Identify whether your project requires high-volume quantitative data or deep qualitative insights. Choose a firm whose primary expertise matches your specific needs, whether that is panel-based surveying or on-the-ground fieldwork.
- Audit Verification Protocols: Request a detailed explanation of how the provider verifies their respondents. A firm that cannot explain its identity validation process is a significant risk to data integrity.
- Assess Local Presence: Evaluate the provider's ability to work through local cultural and linguistic nuances in Cambodia. A firm with established local operations or a deep understanding of the market will produce more relevant insights.
- Check Regulatory Compliance: Protect the provider follows international codes like the ICC/ESOMAR Code and adheres to local data protection laws. Compliance is a marker of an ethical firm that protects your brand's reputation.
- Review Past Case Studies: Ask to see past work that matches your industry or target audience. Success in one sector does not guarantee the same quality in another, so look for relevant experience.
Questions to ask before you commission
- What specific methodologies do you recommend for reaching my target audience in Cambodia?
- How exactly do you verify the identity and credentials of your panellists or recruits?
- Can you provide evidence of your data quality control processes, such as bot detection or straight-lining filters?
- What is your experience in conducting research within my specific industry sector in this country?
- How do you handle project timelines and communication if fieldwork faces unexpected delays?
- Can you provide a clear breakdown of the feasibility and potential challenges for this specific study?
Common pitfalls to avoid
- Ignoring Verification Standards: Assuming all panellists are genuine without asking for proof of verification often leads to biased, unusable data.
- Over-relying on Open Panels: Using open recruitment instead of proprietary, vetted panels frequently results in lower data quality and higher fraud rates.
- Neglecting Cultural Nuance: Failing to account for local social context in questionnaire design can lead to misinterpreted questions and inaccurate responses.
- Underestimating Feasibility: Accepting overly optimistic sample size promises without a documented feasibility assessment often leads to project failure.
What a feasibility check should include
A formal feasibility check must confirm audience reach and data quality standards before any contract is signed.
Audience Availability
The provider must confirm that they have a sufficient, reachable sample of your exact target demographic within Cambodia. This prevents starting a project only to find the required volume is unavailable.
Incidence Rate Estimation
An honest provider will estimate the incidence rate for your specific criteria to avoid budget overruns. This is critical for niche groups like specialized healthcare workers or senior executives.
Timeline Realism
The check should include a realistic assessment of how long recruitment and data collection will take. Avoid providers who guarantee impossible turnaround times for complex studies.
Regulatory and Ethical Review
Protect the project plan accounts for all local data laws and ethical guidelines. A good feasibility report identifies potential compliance hurdles early in the planning phase.
Conclusion
Choosing among the many market research companies in Cambodia requires a focus on evidence and methodology rather than marketing promises. Your decision should be guided by the specific nature of your project: for large-scale, verified consumer and professional panel access, specialized providers like Global Vox Populi offer the highest degree of data integrity. For highly specific industrial or social development projects, local consultancies provide the necessary context and stakeholder expertise.
Use the weighted scorecard provided in this analysis to evaluate potential partners against your unique requirements, prioritizing firms that demonstrate clear, verifiable quality control and transparent feasibility reporting. By conducting rigorous due diligence and asking the right questions regarding respondent verification, you will significantly improve your chances of obtaining the reliable insights needed to drive successful outcomes in the Cambodian market in 2026.
Planning research in Cambodia? Tell us your audience, markets and timeline, and we will come back with a feasibility check and recommended approach.
Frequently asked questions
Which are the top market research companies in Cambodia?
There is no single 'top' company, as the best choice depends on your specific needs. Leading firms active in the country include Global Vox Populi for large-scale panel access, InVeritas Research for general fieldwork, SIS International for industrial research, and YDRC for socio-economic development projects.
How to find reliable market research firms in Cambodia?
Look for firms that provide clear, documented evidence of their verification processes, adhere to international standards like ESOMAR, and have a proven track record in your specific industry. Avoid providers who cannot explain how they recruit and validate their respondents.
What services do market research companies in Cambodia offer?
Services vary by provider but generally include quantitative survey programming, qualitative focus groups, in-depth interviews, data analytics, market entry consulting, and specialized fieldwork such as central location testing or recruitment for niche professional audiences.
Is market research important for business entry in Cambodia?
Yes. Understanding local consumer behaviors, regulatory frameworks, and competitive environments is critical. Market research helps mitigate risks and identify opportunities in a market that is rapidly evolving and influenced by both traditional and modern cultural dynamics.
How to conduct consumer surveys in Cambodia?
Consumer surveys can be conducted through digital online panels, mobile-assisted surveys, or traditional face-to-face fieldwork. The best method depends on your target demographic's digital access and the complexity of the questions you need to ask.
Are there global market research firms operating in Cambodia?
Yes, several global firms operate in Cambodia, either through their own regional offices or through local fieldwork partnerships. These firms often bring standardized international quality controls and advanced analytical capabilities to the local market.
What is the cost of market research in Cambodia?
Costs are not fixed and depend on the research methodology, sample size, audience complexity, and project duration. Most professional firms provide customized project quotes based on your specific requirements and the incidence rate of your target audience.
What should I look for when comparing research proposals?
Compare proposals based on the methodology's suitability for your goal, the transparency of the feasibility assessment, the robustness of the respondent verification process, and the firm's demonstrated experience in your specific industry sector rather than just the lowest price.