Research Panel Statistics 2026
How many consumers, business professionals, physicians, nurses, patients and other audiences Global Vox Populi reaches in each country, across twelve proprietary panels. Free to cite.
Global Vox Populi runs 12 proprietary research panels covering consumers, businesses, healthcare professionals, patients and specialist trades. This page summarises how many people are on each panel and where they are. Each panel has its own page with country tables, breakdowns and a downloadable CSV.
Panel coverage around the world
Number of Global Vox Populi panels with members in each country. Click a country to see all of its panels.
All 12 panels at a glance
| Panel | Members | Countries | Largest country | Statistics |
|---|---|---|---|---|
| Consumers | 29,093,467 | 170 | China | View |
| B2B professionals | 4,912,638 | 170 | China | View |
| Physicians | 2,738,904 | 170 | China | View |
| KOLs | 190,120 | 169 | China | View |
| Nurses & allied health | 3,226,309 | 169 | United States | View |
| Patients | 71,411,997 profiles | 193 | China | View |
| Caregivers | 1,912,300 | 172 | China | View |
| Payers & providers | 77,080 | 170 | United States | View |
| Children & parents | 2,388,833 | 170 | India | View |
| Financial professionals | 542,104 | 170 | China | View |
| Foodservice & chefs | 482,665 | 170 | China | View |
| Tradespeople | 447,196 | 170 | China | View |
Panel totals should not be added together: some people belong to more than one panel, and patient figures count condition profiles rather than people.
Panel size by region
Share of each panel located in each region.
| Panel | North America | Latin America & Caribbean | Western Europe | Central & Eastern Europe | Middle East & North Africa | Sub-Saharan Africa | South Asia | East Asia | Southeast Asia | Central Asia | Oceania |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Consumers | 4% | 12% | 9% | 9% | 9% | 19% | 9% | 16% | 8% | 3% | 2% |
| B2B professionals | 6% | 12% | 13% | 9% | 10% | 12% | 8% | 18% | 7% | 3% | 2% |
| Physicians | 7% | 12% | 14% | 10% | 7% | 3% | 11% | 28% | 5% | 2% | 1% |
| KOLs | 6% | 15% | 21% | 13% | 12% | 5% | 7% | 9% | 7% | 3% | 2% |
| Nurses & allied health | 9% | 9% | 25% | 9% | 9% | 7% | 7% | 17% | 6% | 1% | 2% |
| Patients | 4% | 15% | 14% | 12% | 12% | 17% | 6% | 8% | 7% | 3% | 3% |
| Caregivers | 5% | 13% | 12% | 9% | 11% | 15% | 10% | 12% | 9% | 2% | 2% |
| Payers & providers | 7% | 13% | 21% | 14% | 11% | 7% | 7% | 10% | 6% | 3% | 2% |
| Children & parents | 6% | 13% | 12% | 8% | 14% | 14% | 10% | 10% | 10% | 2% | 2% |
| Financial professionals | 7% | 12% | 15% | 9% | 9% | 12% | 6% | 20% | 6% | 2% | 2% |
| Foodservice & chefs | 7% | 12% | 17% | 9% | 9% | 10% | 5% | 21% | 5% | 2% | 2% |
| Tradespeople | 8% | 11% | 18% | 9% | 9% | 9% | 5% | 21% | 5% | 2% | 3% |
Statistics by panel
Looking for one country? See panel coverage by country for every panel in a single view.
About these statistics
All figures come from Global Vox Populi's proprietary panel coverage records and show panel membership as of October 2026. They describe people available for research on the Global Vox Populi panels, not national population totals. They are free to cite with a credit to Global Vox Populi and a link to the relevant page.
Cite or link to this data
These statistics are free to use in articles, reports and presentations with a credit to Global Vox Populi and a link to this page.
Global Vox Populi (2026). Research panel statistics 2026. October 2026. https://globalvoxpopuli.com/statistics/<a href="https://globalvoxpopuli.com/statistics/">Research panel statistics 2026</a> (Global Vox Populi, October 2026)Run research with this audience
Global Vox Populi recruits from these proprietary panels for quantitative surveys, in-depth interviews and focus groups. ISO 9001, ISO 20252 and ISO/IEC 27001 certified and HIPAA compliant, following ESOMAR, Insights Association and BHBIA guidelines.
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