Foodservice and Chef Panel Statistics 2026: HoReCa Professionals by Country and Outlet

Name: Global Vox Populi Foodservice, HoReCa and chef panel statistics 2026
Creator: Global Vox Populi

These statistics describe the Global Vox Populi foodservice panel of chefs, restaurant owners, F&B managers and buyers across hotels, restaurants and catering (HoReCa), by country, outlet type, role, establishment size and purchase authority.

Updated October 2026170 countriesFree to citeCSV download

Source: Global Vox Populi panel coverage records · Updated October 2026 · 170 countries

Registered panelists482,665foodservice professionals

Countries170with panel coverage

Largest countryChina49,360 (10.2%)

Largest regionEast Asia20.8% of the panel

Where the foodservice, HoReCa and chef panel is

Panel size by country. Hover for figures, click a country to see its breakdown.

Key statistics

The Global Vox Populi foodservice, HoReCa and chef panel has 482,665 foodservice professionals in 170 countries (October 2026).
China has the most (49,360, 10.2% of the total), followed by Japan, the United States, Italy and South Korea. Together the top five countries hold 29.7%.
By region, East Asia is the largest (20.8%), followed by Western Europe (17.1%) and Latin America & Caribbean (11.5%).
The median country panel has 1,079 foodservice professionals; 88 countries have 1,000 or more.
By outlet type, the largest group is Full-service restaurant (25.1%), then QSR / fast food (20.0%). Its share is highest in Ethiopia (33.0%).
By role, the largest group is Owner / Operator (27.3%), then Sous / Line chef (19.8%).
By establishment size, the largest group is Independent single-site (46.9%), then Small chain (2–9) (25.5%).
By purchase authority, the largest group is Both menu & procurement (30.4%), then Menu decision-maker (29.0%). Its share is highest in Japan (36.0%).
Of the registered panelists, 316,821 (65.6%) are active and form the base for the breakdowns below.

Countries with the most foodservice professionals

Top 20 countries

Panel size

China49,36010.2%

Japan35,0737.3%

United States25,3165.2%

Italy18,4803.8%

South Korea15,1833.1%

Spain15,0203.1%

India13,9192.9%

Russia12,0452.5%

Canada10,8472.2%

Saudi Arabia10,3682.1%

Colombia9,6862.0%

Brazil9,6272.0%

Australia8,2041.7%

Argentina7,7481.6%

Indonesia6,6381.4%

Germany6,3731.3%

Poland6,0231.2%

Mexico5,9171.2%

Malaysia5,6461.2%

United Kingdom5,3161.1%

By region

Region	Registered panelists	Share	Countries
East Asia	100,216	20.8%	4
Western Europe	82,329	17.1%	23
Latin America & Caribbean	55,689	11.5%	27
Sub-Saharan Africa	48,914	10.1%	44
Central & Eastern Europe	43,807	9.1%	22
Middle East & North Africa	42,696	8.8%	20
North America	36,163	7.5%	2
Southeast Asia	26,200	5.4%	11
South Asia	25,951	5.4%	7
Oceania	11,447	2.4%	5
Central Asia	9,253	1.9%	5

Breakdown of the foodservice, HoReCa and chef panel

Showing

Outlet type

All countries

Full-service restaurant79,57025.1%

QSR / fast food63,45920.0%

Café / coffee shop45,61614.4%

Bar / pub24,4437.7%

Hotel F&B30,7809.7%

Contract / event catering24,0547.6%

Cloud / ghost kitchen19,2336.1%

Institutional (canteen, hospital, school)29,6669.4%

Role

All countries

Owner / Operator86,50327.3%

Executive / Head Chef42,19313.3%

Sous / Line chef62,75819.8%

F&B Manager40,36112.7%

Purchasing / Procurement30,1319.5%

General Manager54,87517.3%

Establishment size

All countries

Independent single-site148,57046.9%

Small chain (2–9)80,64325.5%

Regional chain (10–49)49,06115.5%

National / large chain (50+)38,54712.2%

Purchase authority

All countries

Menu decision-maker91,75829.0%

Supplier / procurement decision-maker70,89422.4%

Both menu & procurement96,46930.4%

Influencer / neither57,70018.2%

Gender

All countries

Male208,06665.7%

Female108,75534.3%

Age

All countries

Under 2538,98812.3%

25–3494,41429.8%

35–4481,12525.6%

45–5463,74520.1%

55+38,54912.2%

Compare countries

Pick up to five countries to compare their foodservice, HoReCa and chef panel side by side.

Foodservice & chefs by country: full table

Rank	Country	Region	Registered panelists	Share
1	China	East Asia	49,360	10.23%
2	Japan	East Asia	35,073	7.27%
3	United States	North America	25,316	5.25%
4	Italy	Western Europe	18,480	3.83%
5	South Korea	East Asia	15,183	3.15%
6	Spain	Western Europe	15,020	3.11%
7	India	South Asia	13,919	2.88%
8	Russia	Central & Eastern Europe	12,045	2.50%
9	Canada	North America	10,847	2.25%
10	Saudi Arabia	Middle East & North Africa	10,368	2.15%
11	Colombia	Latin America & Caribbean	9,686	2.01%
12	Brazil	Latin America & Caribbean	9,627	1.99%
13	Australia	Oceania	8,204	1.70%
14	Argentina	Latin America & Caribbean	7,748	1.61%
15	Indonesia	Southeast Asia	6,638	1.38%
16	Germany	Western Europe	6,373	1.32%
17	Poland	Central & Eastern Europe	6,023	1.25%
18	Mexico	Latin America & Caribbean	5,917	1.23%
19	Malaysia	Southeast Asia	5,646	1.17%
20	United Kingdom	Western Europe	5,316	1.10%
21	Nigeria	Sub-Saharan Africa	5,308	1.10%
22	France	Western Europe	5,199	1.08%
23	Kenya	Sub-Saharan Africa	5,176	1.07%
24	Netherlands	Western Europe	5,090	1.05%
25	Bangladesh	South Asia	3,904	0.81%
26	Iran	Middle East & North Africa	3,734	0.77%
27	Ukraine	Central & Eastern Europe	3,635	0.75%
28	Chile	Latin America & Caribbean	3,491	0.72%
29	Turkey	Middle East & North Africa	3,348	0.69%
30	UAE	Middle East & North Africa	3,324	0.69%
31	Belgium	Western Europe	3,317	0.69%
32	Uzbekistan	Central Asia	3,313	0.69%
33	Kazakhstan	Central Asia	3,278	0.68%
34	Romania	Central & Eastern Europe	3,241	0.67%
35	Morocco	Middle East & North Africa	3,170	0.66%
36	Cote d'Ivoire	Sub-Saharan Africa	3,074	0.64%
37	Greece	Western Europe	3,046	0.63%
38	Israel	Middle East & North Africa	2,982	0.62%
39	Sweden	Western Europe	2,955	0.61%
40	Czechia	Central & Eastern Europe	2,932	0.61%
41	Portugal	Western Europe	2,880	0.60%
42	Switzerland	Western Europe	2,849	0.59%
43	Cameroon	Sub-Saharan Africa	2,777	0.58%
44	Austria	Western Europe	2,759	0.57%
45	Peru	Latin America & Caribbean	2,733	0.57%
46	Thailand	Southeast Asia	2,701	0.56%
47	Philippines	Southeast Asia	2,678	0.55%
48	South Africa	Sub-Saharan Africa	2,624	0.54%
49	Nepal	South Asia	2,506	0.52%
50	Egypt	Middle East & North Africa	2,447	0.51%
51	Pakistan	South Asia	2,417	0.50%
52	Vietnam	Southeast Asia	2,162	0.45%
53	Sri Lanka	South Asia	2,005	0.42%
54	Zambia	Sub-Saharan Africa	1,908	0.40%
55	Denmark	Western Europe	1,829	0.38%
56	Jordan	Middle East & North Africa	1,829	0.38%
57	Dominican Republic	Latin America & Caribbean	1,796	0.37%
58	Angola	Sub-Saharan Africa	1,745	0.36%
59	Azerbaijan	Central & Eastern Europe	1,731	0.36%
60	Slovakia	Central & Eastern Europe	1,725	0.36%
61	Singapore	Southeast Asia	1,714	0.36%
62	Senegal	Sub-Saharan Africa	1,697	0.35%
63	Ghana	Sub-Saharan Africa	1,683	0.35%
64	Norway	Western Europe	1,675	0.35%
65	Hungary	Central & Eastern Europe	1,638	0.34%
66	Ecuador	Latin America & Caribbean	1,615	0.33%
67	Guatemala	Latin America & Caribbean	1,613	0.33%
68	New Zealand	Oceania	1,612	0.33%
69	Finland	Western Europe	1,578	0.33%
70	Cambodia	Southeast Asia	1,565	0.32%
71	Ireland	Western Europe	1,529	0.32%
72	Belarus	Central & Eastern Europe	1,523	0.32%
73	Kuwait	Middle East & North Africa	1,517	0.31%
74	Oman	Middle East & North Africa	1,465	0.30%
75	Zimbabwe	Sub-Saharan Africa	1,458	0.30%
76	Ethiopia	Sub-Saharan Africa	1,450	0.30%
77	Paraguay	Latin America & Caribbean	1,238	0.26%
78	Bulgaria	Central & Eastern Europe	1,201	0.25%
79	Turkmenistan	Central Asia	1,171	0.24%
80	Myanmar	Southeast Asia	1,158	0.24%
81	DR Congo	Sub-Saharan Africa	1,156	0.24%
82	Venezuela	Latin America & Caribbean	1,140	0.24%
83	Libya	Middle East & North Africa	1,121	0.23%
84	Serbia	Central & Eastern Europe	1,109	0.23%
85	Bolivia	Latin America & Caribbean	1,087	0.23%
86	Algeria	Middle East & North Africa	1,071	0.22%
87	Lebanon	Middle East & North Africa	1,052	0.22%
88	Papua New Guinea	Oceania	1,013	0.21%
89	Tunisia	Middle East & North Africa	996	0.21%
90	Iraq	Middle East & North Africa	954	0.20%
91	Qatar	Middle East & North Africa	918	0.19%
92	Costa Rica	Latin America & Caribbean	913	0.19%
93	Honduras	Latin America & Caribbean	905	0.19%
94	Lithuania	Central & Eastern Europe	870	0.18%
95	Tajikistan	Central Asia	865	0.18%
96	Laos	Southeast Asia	738	0.15%
97	Panama	Latin America & Caribbean	721	0.15%
98	Mozambique	Sub-Saharan Africa	715	0.15%
99	Croatia	Central & Eastern Europe	675	0.14%
100	Tanzania	Sub-Saharan Africa	658	0.14%
101	Madagascar	Sub-Saharan Africa	648	0.13%
102	Georgia	Central & Eastern Europe	640	0.13%
103	Kyrgyzstan	Central Asia	626	0.13%
104	Slovenia	Central & Eastern Europe	619	0.13%
105	Benin	Sub-Saharan Africa	613	0.13%
106	El Salvador	Latin America & Caribbean	612	0.13%
107	Albania	Central & Eastern Europe	600	0.12%
108	Bahamas	Latin America & Caribbean	600	0.12%
109	Bahrain	Middle East & North Africa	600	0.12%
110	Belize	Latin America & Caribbean	600	0.12%
111	Bhutan	South Asia	600	0.12%
112	Bosnia and Herzegovina	Central & Eastern Europe	600	0.12%
113	Botswana	Sub-Saharan Africa	600	0.12%
114	Brunei	Southeast Asia	600	0.12%
115	Burkina Faso	Sub-Saharan Africa	600	0.12%
116	Burundi	Sub-Saharan Africa	600	0.12%
117	Cabo Verde	Sub-Saharan Africa	600	0.12%
118	Central African Republic	Sub-Saharan Africa	600	0.12%
119	Chad	Sub-Saharan Africa	600	0.12%
120	Comoros	Sub-Saharan Africa	600	0.12%
121	Cyprus	Western Europe	600	0.12%
122	Djibouti	Sub-Saharan Africa	600	0.12%
123	Equatorial Guinea	Sub-Saharan Africa	600	0.12%
124	Estonia	Central & Eastern Europe	600	0.12%
125	Eswatini	Sub-Saharan Africa	600	0.12%
126	Fiji	Oceania	600	0.12%
127	Gabon	Sub-Saharan Africa	600	0.12%
128	Gambia	Sub-Saharan Africa	600	0.12%
129	Guinea	Sub-Saharan Africa	600	0.12%
130	Guinea-Bissau	Sub-Saharan Africa	600	0.12%
131	Guyana	Latin America & Caribbean	600	0.12%
132	Haiti	Latin America & Caribbean	600	0.12%
133	Iceland	Western Europe	600	0.12%
134	Jamaica	Latin America & Caribbean	600	0.12%
135	Latvia	Central & Eastern Europe	600	0.12%
136	Lesotho	Sub-Saharan Africa	600	0.12%
137	Liberia	Sub-Saharan Africa	600	0.12%
138	Luxembourg	Western Europe	600	0.12%
139	Malawi	Sub-Saharan Africa	600	0.12%
140	Maldives	South Asia	600	0.12%
141	Mali	Sub-Saharan Africa	600	0.12%
142	Malta	Western Europe	600	0.12%
143	Mauritania	Sub-Saharan Africa	600	0.12%
144	Mauritius	Sub-Saharan Africa	600	0.12%
145	Moldova	Central & Eastern Europe	600	0.12%
146	Mongolia	East Asia	600	0.12%
147	Montenegro	Central & Eastern Europe	600	0.12%
148	Namibia	Sub-Saharan Africa	600	0.12%
149	Nicaragua	Latin America & Caribbean	600	0.12%
150	Niger	Sub-Saharan Africa	600	0.12%
151	North Macedonia	Central & Eastern Europe	600	0.12%
152	Palestine	Middle East & North Africa	600	0.12%
153	Rwanda	Sub-Saharan Africa	600	0.12%
154	Sierra Leone	Sub-Saharan Africa	600	0.12%
155	Sudan	Sub-Saharan Africa	600	0.12%
156	Syria	Middle East & North Africa	600	0.12%
157	Timor-Leste	Southeast Asia	600	0.12%
158	Togo	Sub-Saharan Africa	600	0.12%
159	Trinidad and Tobago	Latin America & Caribbean	600	0.12%
160	Uganda	Sub-Saharan Africa	600	0.12%
161	Uruguay	Latin America & Caribbean	600	0.12%
162	Yemen	Middle East & North Africa	600	0.12%
163	Saint Lucia	Latin America & Caribbean	30	0.01%
164	Seychelles	Sub-Saharan Africa	24	0.00%
165	Samoa	Oceania	18	0.00%
166	Liechtenstein	Western Europe	12	0.00%
167	Monaco	Western Europe	12	0.00%
168	San Marino	Western Europe	10	0.00%
169	Saint Vincent and the Grenadines	Latin America & Caribbean	9	0.00%
170	Saint Kitts and Nevis	Latin America & Caribbean	8	0.00%

Definitions

Registered panelist: A foodservice professional who has registered on the panel.
Active panelist: A registered panelist who has taken part recently. Breakdowns are based on active panelists.
Purchase authority: Whether the member decides the menu, chooses suppliers, does both, or influences decisions.

About this data

Figures come from Global Vox Populi's proprietary panel coverage records and show panel membership as of October 2026. They describe the people available on the Global Vox Populi panel, not the total population of foodservice professionals in each country. Countries without current panel coverage are not listed. Totals across different Global Vox Populi panels should not be added together, because some people belong to more than one panel.

For live panel coverage and feasibility for a specific study, see the Foodservice, HoReCa and chef panel explorer or use the survey feasibility calculator.

Frequently asked questions

How many foodservice professionals are on the Global Vox Populi panel?

482,665 foodservice professionals across 170 countries, as of October 2026.

Which country has the most foodservice professionals on the panel?

China (49,360), followed by Japan (35,073) and the United States (25,316).

How many foodservice professionals are on the panel in the United States?

25,316, ranking 3 of 170 countries (5.25% of the panel).

How many foodservice professionals are on the panel in the United Kingdom?

5,316, ranking 20 of 170 countries (1.10% of the panel).

How many foodservice professionals are on the panel in Germany?

6,373, ranking 16 of 170 countries (1.32% of the panel).

How many foodservice professionals are on the panel in Japan?

35,073, ranking 2 of 170 countries (7.27% of the panel).

How many foodservice professionals are on the panel in India?

13,919, ranking 7 of 170 countries (2.88% of the panel).

How many foodservice professionals are on the panel in Brazil?

9,627, ranking 12 of 170 countries (1.99% of the panel).

What is the difference between registered and active panelists?

Registered panelists have joined the panel; active panelists have taken part recently. The breakdowns on this page use active panelists.

Can I use these statistics in my article or report?

Yes. Please credit "Global Vox Populi, Foodservice, HoReCa and chef panel statistics, October 2026" and link to this page.

How often are these figures updated?

They are taken from Global Vox Populi's panel coverage records and refreshed periodically. The date at the top of the page shows when they were last updated.

Cite or link to this data

These statistics are free to use in articles, reports and presentations with a credit to Global Vox Populi and a link to this page.

Global Vox Populi (2026). Foodservice, HoReCa and chef panel statistics 2026. October 2026. https://globalvoxpopuli.com/statistics/foodservice-chef-panel-statistics/

<a href="https://globalvoxpopuli.com/statistics/foodservice-chef-panel-statistics/">Foodservice, HoReCa and chef panel statistics 2026</a> (Global Vox Populi, October 2026)

Run research with this audience

Global Vox Populi recruits from these proprietary panels for quantitative surveys, in-depth interviews and focus groups. ISO 9001, ISO 20252 and ISO/IEC 27001 certified and HIPAA compliant, following ESOMAR, Insights Association and BHBIA guidelines.

Request a feasibility check

More panel statistics

All panel statistics · Panel coverage by country

Foodservice and Chef Panel Statistics 2026: HoReCa Professionals by Country and Outlet

Where the foodservice, HoReCa and chef panel is

Key statistics

Countries with the most foodservice professionals

Top 20 countries

By region

Breakdown of the foodservice, HoReCa and chef panel

Outlet type

Role

Establishment size

Purchase authority

Gender

Age

Compare countries

Foodservice & chefs by country: full table

Definitions

About this data

Frequently asked questions

Cite or link to this data

Run research with this audience

More panel statistics

Ready to hear what your market actually thinks?