Consumer Panel Statistics 2026: Online Panel Members by Country, Age and Socio-Economic Class

Name: Global Vox Populi Consumer (B2C) panel statistics 2026
Creator: Global Vox Populi

These statistics describe the Global Vox Populi consumer (B2C) research panel: who is on it, in which countries, and how members break down by gender, age, urban or rural location and socio-economic class. They also cover three specialist consumer layers profiled inside the panel: retail investors and traders, gamers, and people with disabilities.

Updated October 2026170 countriesFree to citeCSV download

Source: Global Vox Populi panel coverage records · Updated October 2026 · 170 countries

Panel members29,093,467consumers

Countries170with panel coverage

Largest countryChina2,835,467 (9.7%)

Largest regionSub-Saharan Africa19.3% of the panel

Where the consumer (B2C) panel is

Panel size by country. Hover for figures, click a country to see its breakdown.

Key statistics

The Global Vox Populi consumer (B2C) panel has 29,093,467 consumers in 170 countries (October 2026).
China has the most (2,835,467, 9.7% of the total), followed by India, Japan, the United States and Russia. Together the top five countries hold 24.5%.
By region, Sub-Saharan Africa is the largest (19.3%), followed by East Asia (15.9%) and Latin America & Caribbean (12.1%).
The median country panel has 92,846 consumers; 149 countries have 10,000 or more.
By gender: Female 50.0%, Male 50.0%.
By age, the largest group is Age 36–55 (31.9%), then Age 23–35 (24.8%). Its share is highest in Iran (39.5%).
By urban / rural: Urban 63.3%, Rural 36.7%.
By socio-economic class, the largest group is SEC B (33.1%), then SEC A (29.6%).
Specialist layers: retail investors and traders 8,531,940 (29.3%), gamers 17,392,275 (59.8%), people with disabilities 2,517,028 (8.7%).
Multicultural and ethnic segments are profiled in 20 countries, including the United States, the United Kingdom, Australia and South Africa.

Countries with the most consumers

Top 20 countries

Panel size

China2,835,4679.7%

India1,457,4355.0%

Japan1,234,3494.2%

United States865,9343.0%

Russia722,1762.5%

Indonesia711,5562.4%

Italy592,5062.0%

Nigeria587,7202.0%

Kenya569,8142.0%

Colombia531,6301.8%

Brazil531,0571.8%

South Korea516,9711.8%

Spain479,0521.6%

Argentina457,7451.6%

Bangladesh436,5431.5%

Canada399,4641.4%

Poland383,6671.3%

Ukraine382,7921.3%

Morocco382,6111.3%

Uzbekistan367,1331.3%

By region

Region	Panel members	Share	Countries
Sub-Saharan Africa	5,605,965	19.3%	44
East Asia	4,621,755	15.9%	4
Latin America & Caribbean	3,522,046	12.1%	27
South Asia	2,688,377	9.2%	7
Western Europe	2,669,551	9.2%	23
Middle East & North Africa	2,652,367	9.1%	20
Central & Eastern Europe	2,537,732	8.7%	22
Southeast Asia	2,262,054	7.8%	11
North America	1,265,398	4.3%	2
Central Asia	829,240	2.9%	5
Oceania	438,982	1.5%	5

Breakdown of the consumer (B2C) panel

Showing

Gender

All countries

Male14,532,26850.0%

Female14,561,19950.0%

Age

All countries

Age 14–225,422,49418.6%

Age 23–357,212,45224.8%

Age 36–559,267,81431.9%

Age 56+7,190,70724.7%

Urban / rural

All countries

Urban18,407,64863.3%

Rural10,685,81936.7%

Socio-economic class

All countries

SEC A8,601,97629.6%

SEC B9,623,01733.1%

SEC C5,220,19717.9%

SEC D3,331,88311.5%

SEC E2,316,3948.0%

Investor type

All countries

Long-term/Buy-hold2,913,51334.1%

Active trader1,726,30320.2%

Day trader827,2309.7%

Passive/Index1,525,28317.9%

Crypto trader1,000,92211.7%

Options/Derivatives538,6896.3%

Base: Retail investors and traders (qualified panelists)

Portfolio size

All countries

<$10k3,167,39237.1%

$10–50k2,334,47727.4%

$50–250k1,782,66120.9%

$250k–1M947,06711.1%

$1M+300,3433.5%

Base: Retail investors and traders (qualified panelists)

Trading frequency

All countries

Daily1,196,79414.0%

Weekly2,795,01032.8%

Monthly2,777,57132.6%

Occasional1,762,56520.7%

Base: Retail investors and traders (qualified panelists)

Platform

All countries

Console4,011,39523.1%

PC4,560,83426.2%

Mobile7,942,99745.7%

Cloud/VR877,0495.0%

Base: Gamers (qualified panelists)

Player type

All countries

Casual9,231,34853.1%

Core5,538,72431.8%

Competitive/Esports1,841,23910.6%

Streamer/Creator780,9644.5%

Base: Gamers (qualified panelists)

Spend

All countries

Free-to-play10,676,18761.4%

In-app purchaser4,861,96828.0%

Subscriber1,854,12010.7%

Base: Gamers (qualified panelists)

Disability type

All countries

Visual339,82113.5%

Hearing305,88712.2%

Mobility/Physical491,62819.5%

Cognitive/Learning286,60611.4%

Neurodivergent272,16510.8%

Speech98,1163.9%

Chronic-illness-related319,46912.7%

Mental-health-related316,12012.6%

Multiple87,2163.5%

Base: People with disabilities (qualified panelists)

Assistive technology use

All countries

Screen reader307,05012.2%

Hearing aid322,82712.8%

Mobility device509,64920.2%

None1,377,50254.7%

Base: People with disabilities (qualified panelists)

Specialist consumer layers

All countries

Retail investors and traders8,531,94029.3%

Gamers17,392,27559.8%

People with disabilities2,517,0288.7%

Share of all panel members; groups overlap

Compare countries

Pick up to five countries to compare their consumer (B2C) panel side by side.

Consumers by country: full table

Rank	Country	Region	Panel members	Share
1	China	East Asia	2,835,467	9.75%
2	India	South Asia	1,457,435	5.01%
3	Japan	East Asia	1,234,349	4.24%
4	United States	North America	865,934	2.98%
5	Russia	Central & Eastern Europe	722,176	2.48%
6	Indonesia	Southeast Asia	711,556	2.45%
7	Italy	Western Europe	592,506	2.04%
8	Nigeria	Sub-Saharan Africa	587,720	2.02%
9	Kenya	Sub-Saharan Africa	569,814	1.96%
10	Colombia	Latin America & Caribbean	531,630	1.83%
11	Brazil	Latin America & Caribbean	531,057	1.83%
12	South Korea	East Asia	516,971	1.78%
13	Spain	Western Europe	479,052	1.65%
14	Argentina	Latin America & Caribbean	457,745	1.57%
15	Bangladesh	South Asia	436,543	1.50%
16	Canada	North America	399,464	1.37%
17	Poland	Central & Eastern Europe	383,667	1.32%
18	Ukraine	Central & Eastern Europe	382,792	1.32%
19	Morocco	Middle East & North Africa	382,611	1.32%
20	Uzbekistan	Central Asia	367,133	1.26%
21	Malaysia	Southeast Asia	357,711	1.23%
22	Saudi Arabia	Middle East & North Africa	342,643	1.18%
23	Ethiopia	Sub-Saharan Africa	334,411	1.15%
24	Mexico	Latin America & Caribbean	328,534	1.13%
25	Cote d'Ivoire	Sub-Saharan Africa	323,207	1.11%
26	Nepal	South Asia	296,282	1.02%
27	Cameroon	Sub-Saharan Africa	294,999	1.01%
28	Egypt	Middle East & North Africa	293,745	1.01%
29	Philippines	Southeast Asia	290,791	1.00%
30	DR Congo	Sub-Saharan Africa	277,591	0.95%
31	Australia	Oceania	268,450	0.92%
32	Vietnam	Southeast Asia	253,250	0.87%
33	Pakistan	South Asia	253,203	0.87%
34	Sri Lanka	South Asia	231,687	0.80%
35	Iran	Middle East & North Africa	230,052	0.79%
36	Turkey	Middle East & North Africa	218,940	0.75%
37	Zambia	Sub-Saharan Africa	216,124	0.74%
38	Germany	Western Europe	211,022	0.73%
39	Kazakhstan	Central Asia	207,209	0.71%
40	Chile	Latin America & Caribbean	198,151	0.68%
41	Angola	Sub-Saharan Africa	192,294	0.66%
42	Romania	Central & Eastern Europe	189,623	0.65%
43	Senegal	Sub-Saharan Africa	187,159	0.64%
44	Guatemala	Latin America & Caribbean	185,475	0.64%
45	Netherlands	Western Europe	182,919	0.63%
46	Ecuador	Latin America & Caribbean	182,128	0.63%
47	Thailand	Southeast Asia	179,117	0.62%
48	Cambodia	Southeast Asia	177,445	0.61%
49	Mozambique	Sub-Saharan Africa	175,669	0.60%
50	Tanzania	Sub-Saharan Africa	173,855	0.60%
51	Ghana	Sub-Saharan Africa	173,732	0.60%
52	United Kingdom	Western Europe	173,383	0.60%
53	Peru	Latin America & Caribbean	172,004	0.59%
54	Zimbabwe	Sub-Saharan Africa	167,904	0.58%
55	France	Western Europe	166,502	0.57%
56	Madagascar	Sub-Saharan Africa	161,758	0.56%
57	South Africa	Sub-Saharan Africa	160,966	0.55%
58	Guinea	Sub-Saharan Africa	149,280	0.51%
59	Benin	Sub-Saharan Africa	146,375	0.50%
60	Rwanda	Sub-Saharan Africa	144,068	0.50%
61	Niger	Sub-Saharan Africa	137,362	0.47%
62	Myanmar	Southeast Asia	136,699	0.47%
63	Uganda	Sub-Saharan Africa	126,745	0.44%
64	Bolivia	Latin America & Caribbean	124,978	0.43%
65	Tunisia	Middle East & North Africa	123,140	0.42%
66	Haiti	Latin America & Caribbean	118,399	0.41%
67	Algeria	Middle East & North Africa	117,829	0.41%
68	Belgium	Western Europe	117,498	0.40%
69	Iraq	Middle East & North Africa	116,315	0.40%
70	Jordan	Middle East & North Africa	115,748	0.40%
71	Dominican Republic	Latin America & Caribbean	114,751	0.39%
72	UAE	Middle East & North Africa	112,151	0.39%
73	Honduras	Latin America & Caribbean	109,160	0.38%
74	Tajikistan	Central Asia	106,901	0.37%
75	Czechia	Central & Eastern Europe	106,802	0.37%
76	Papua New Guinea	Oceania	106,699	0.37%
77	Sweden	Western Europe	106,329	0.37%
78	Portugal	Western Europe	104,199	0.36%
79	Azerbaijan	Central & Eastern Europe	103,684	0.36%
80	Chad	Sub-Saharan Africa	103,639	0.36%
81	Yemen	Middle East & North Africa	102,948	0.35%
82	Greece	Western Europe	99,591	0.34%
83	Hungary	Central & Eastern Europe	96,625	0.33%
84	Togo	Sub-Saharan Africa	96,181	0.33%
85	Israel	Middle East & North Africa	94,522	0.32%
86	Austria	Western Europe	91,169	0.31%
87	Belarus	Central & Eastern Europe	90,275	0.31%
88	Switzerland	Western Europe	89,459	0.31%
89	Laos	Southeast Asia	78,220	0.27%
90	Turkmenistan	Central Asia	75,583	0.26%
91	Libya	Middle East & North Africa	74,195	0.26%
92	Kyrgyzstan	Central Asia	72,414	0.25%
93	Venezuela	Latin America & Caribbean	71,150	0.24%
94	Burundi	Sub-Saharan Africa	71,103	0.24%
95	Paraguay	Latin America & Caribbean	69,715	0.24%
96	Nicaragua	Latin America & Caribbean	69,622	0.24%
97	Bulgaria	Central & Eastern Europe	67,372	0.23%
98	Serbia	Central & Eastern Europe	67,141	0.23%
99	El Salvador	Latin America & Caribbean	63,524	0.22%
100	Syria	Middle East & North Africa	62,927	0.22%
101	Mali	Sub-Saharan Africa	62,087	0.21%
102	Denmark	Western Europe	59,909	0.21%
103	Burkina Faso	Sub-Saharan Africa	59,529	0.20%
104	Singapore	Southeast Asia	58,523	0.20%
105	Lebanon	Middle East & North Africa	58,261	0.20%
106	Liberia	Sub-Saharan Africa	56,722	0.19%
107	Finland	Western Europe	56,226	0.19%
108	Norway	Western Europe	56,035	0.19%
109	Palestine	Middle East & North Africa	55,405	0.19%
110	Slovakia	Central & Eastern Europe	54,939	0.19%
111	Malawi	Sub-Saharan Africa	54,836	0.19%
112	Oman	Middle East & North Africa	53,979	0.19%
113	Ireland	Western Europe	52,826	0.18%
114	Mauritania	Sub-Saharan Africa	52,423	0.18%
115	New Zealand	Oceania	52,336	0.18%
116	Costa Rica	Latin America & Caribbean	51,417	0.18%
117	Sudan	Sub-Saharan Africa	50,849	0.17%
118	Kuwait	Middle East & North Africa	49,849	0.17%
119	Panama	Latin America & Caribbean	45,437	0.16%
120	Sierra Leone	Sub-Saharan Africa	43,656	0.15%
121	Croatia	Central & Eastern Europe	38,613	0.13%
122	Georgia	Central & Eastern Europe	38,075	0.13%
123	Mongolia	East Asia	34,968	0.12%
124	Uruguay	Latin America & Caribbean	33,857	0.12%
125	Bosnia and Herzegovina	Central & Eastern Europe	31,528	0.11%
126	Qatar	Middle East & North Africa	30,844	0.11%
127	Namibia	Sub-Saharan Africa	30,621	0.11%
128	Moldova	Central & Eastern Europe	30,165	0.10%
129	Lithuania	Central & Eastern Europe	28,514	0.10%
130	Jamaica	Latin America & Caribbean	28,385	0.10%
131	Gambia	Sub-Saharan Africa	27,911	0.10%
132	Albania	Central & Eastern Europe	27,819	0.10%
133	Central African Republic	Sub-Saharan Africa	27,106	0.09%
134	Gabon	Sub-Saharan Africa	25,660	0.09%
135	Botswana	Sub-Saharan Africa	25,417	0.09%
136	Lesotho	Sub-Saharan Africa	23,504	0.08%
137	Guinea-Bissau	Sub-Saharan Africa	22,253	0.08%
138	Slovenia	Central & Eastern Europe	21,182	0.07%
139	Equatorial Guinea	Sub-Saharan Africa	19,154	0.07%
140	Latvia	Central & Eastern Europe	18,641	0.06%
141	North Macedonia	Central & Eastern Europe	18,185	0.06%
142	Bahrain	Middle East & North Africa	16,263	0.06%
143	Trinidad and Tobago	Latin America & Caribbean	15,098	0.05%
144	Timor-Leste	Southeast Asia	14,096	0.05%
145	Cyprus	Western Europe	13,647	0.05%
146	Estonia	Central & Eastern Europe	13,539	0.05%
147	Mauritius	Sub-Saharan Africa	12,698	0.04%
148	Eswatini	Sub-Saharan Africa	12,493	0.04%
149	Djibouti	Sub-Saharan Africa	11,766	0.04%
150	Fiji	Oceania	9,310	0.03%
151	Comoros	Sub-Saharan Africa	8,747	0.03%
152	Guyana	Latin America & Caribbean	8,335	0.03%
153	Bhutan	South Asia	7,939	0.03%
154	Luxembourg	Western Europe	6,769	0.02%
155	Montenegro	Central & Eastern Europe	6,375	0.02%
156	Malta	Western Europe	5,428	0.02%
157	Maldives	South Asia	5,288	0.02%
158	Cabo Verde	Sub-Saharan Africa	5,261	0.02%
159	Brunei	Southeast Asia	4,646	0.02%
160	Belize	Latin America & Caribbean	4,200	0.01%
161	Bahamas	Latin America & Caribbean	4,022	0.01%
162	Iceland	Western Europe	3,961	0.01%
163	Samoa	Oceania	2,187	0.01%
164	Saint Lucia	Latin America & Caribbean	1,800	0.01%
165	Seychelles	Sub-Saharan Africa	1,316	0.00%
166	Saint Vincent and the Grenadines	Latin America & Caribbean	1,003	0.00%
167	Saint Kitts and Nevis	Latin America & Caribbean	469	0.00%
168	Liechtenstein	Western Europe	400	0.00%
169	Monaco	Western Europe	385	0.00%
170	San Marino	Western Europe	336	0.00%

Multicultural and ethnic segments

Segments are profiled using each country's own census categories, so they differ by country.

Country	Segment	Panel members	Share of country panel
Australia	Anglo-Celtic/European	203,656	75.9%
Australia	Chinese	16,132	6.0%
Australia	Indian	11,193	4.2%
Australia	Aboriginal/Torres Strait	7,804	2.9%
Australia	Other Asian	16,274	6.1%
Australia	Other	13,391	5.0%
Bahrain	Bahraini	7,609	46.8%
Bahrain	South Asian	6,140	37.8%
Bahrain	Other Arab	1,281	7.9%
Bahrain	SE Asian	772	4.7%
Bahrain	Other	461	2.8%
Belgium	Belgian	80,100	68.2%
Belgium	Other EU	14,148	12.0%
Belgium	Moroccan	4,664	4.0%
Belgium	Turkish	3,516	3.0%
Belgium	Sub-Saharan African	3,450	2.9%
Belgium	Other	11,620	9.9%
Brazil	White	232,737	43.8%
Brazil	Pardo (Mixed)	247,336	46.6%
Brazil	Black	45,708	8.6%
Brazil	Asian/Indigenous	5,276	1.0%
Canada	White/European	277,755	69.5%
Canada	South Asian	28,059	7.0%
Canada	Chinese	19,625	4.9%
Canada	Black	15,280	3.8%
Canada	Filipino	11,928	3.0%
Canada	Indigenous	18,502	4.6%
Canada	Other	28,315	7.1%
France	French (no migrant bkgd)	121,982	73.3%
France	North African	13,909	8.4%
France	Sub-Saharan African	7,859	4.7%
France	Other European	10,536	6.3%
France	Asian	5,239	3.1%
France	Other	6,977	4.2%
Germany	German (no migration bkgd)	151,984	72.0%
Germany	Turkish	7,802	3.7%
Germany	Eastern European	17,256	8.2%
Germany	Middle Eastern	7,773	3.7%
Germany	Southern European	9,712	4.6%
Germany	Other	16,495	7.8%
Israel	Jewish	71,517	75.7%
Israel	Arab	18,522	19.6%
Israel	Other	4,483	4.7%
Kuwait	Kuwaiti	14,415	28.9%
Kuwait	South Asian	19,058	38.2%
Kuwait	Other Arab	10,300	20.7%
Kuwait	Filipino/SE Asian	4,158	8.3%
Kuwait	Other	1,918	3.8%
Malaysia	Bumiputera	219,323	61.3%
Malaysia	Chinese	76,406	21.4%
Malaysia	Indian	23,088	6.5%
Malaysia	Other/Non-citizen	38,894	10.9%
Netherlands	Dutch	139,514	76.3%
Netherlands	Other EU	10,120	5.5%
Netherlands	Turkish	3,712	2.0%
Netherlands	Moroccan	3,635	2.0%
Netherlands	Surinamese	3,660	2.0%
Netherlands	Indonesian	3,501	1.9%
Netherlands	Other	18,777	10.3%
New Zealand	European/Pākehā	33,154	63.3%
New Zealand	Māori	8,144	15.6%
New Zealand	Asian	7,346	14.0%
New Zealand	Pacific peoples	3,692	7.1%
Oman	Omani	30,921	57.3%
Oman	South Asian	16,716	31.0%
Oman	Other Arab	3,129	5.8%
Oman	SE Asian	2,131	3.9%
Oman	Other	1,082	2.0%
Qatar	Qatari	3,681	11.9%
Qatar	South Asian	18,337	59.5%
Qatar	Other Arab	4,084	13.2%
Qatar	Filipino/SE Asian	2,509	8.1%
Qatar	Western	1,226	4.0%
Qatar	Other	1,007	3.3%
Saudi Arabia	Saudi	199,086	58.1%
Saudi Arabia	South Asian	67,598	19.7%
Saudi Arabia	Other Arab	42,153	12.3%
Saudi Arabia	SE Asian	20,002	5.8%
Saudi Arabia	Western	7,135	2.1%
Saudi Arabia	Other	6,669	1.9%
Singapore	Chinese	43,286	74.0%
Singapore	Malay	8,397	14.3%
Singapore	Indian	5,062	8.6%
Singapore	Other	1,778	3.0%
South Africa	Black African	130,319	81.0%
South Africa	Coloured	14,776	9.2%
South Africa	White	12,527	7.8%
South Africa	Indian/Asian	3,344	2.1%
UAE	Emirati	12,146	10.8%
UAE	South Asian	66,985	59.7%
UAE	Other Arab	13,080	11.7%
UAE	Western/European	8,739	7.8%
UAE	SE Asian/Filipino	6,583	5.9%
UAE	Other	4,618	4.1%
United Kingdom	White British	129,132	74.5%
United Kingdom	White Other	14,062	8.1%
United Kingdom	South Asian	15,385	8.9%
United Kingdom	Black British	6,504	3.8%
United Kingdom	Mixed	4,905	2.8%
United Kingdom	Other	3,395	2.0%
United States	Hispanic/Latino	159,897	18.5%
United States	Black/African American	107,035	12.4%
United States	Asian American	48,886	5.6%
United States	White	515,985	59.6%
United States	Native/Other	34,131	3.9%

Definitions

Panel member: A registered consumer aged 14 or over who has joined the Global Vox Populi panel to take part in research.
Socio-economic class (SEC A–E): A household classification from A (highest) to E (lowest), based on local definitions of occupation, education and income.
Specialist layers: Members profiled as retail investors or traders, gamers, or people with disabilities. Layers overlap, so a member can be in more than one.

About this data

Figures come from Global Vox Populi's proprietary panel coverage records and show panel membership as of October 2026. They describe the people available on the Global Vox Populi panel, not the total population of consumers in each country. Countries without current panel coverage are not listed. Totals across different Global Vox Populi panels should not be added together, because some people belong to more than one panel.

For live panel coverage and feasibility for a specific study, see the Consumer (B2C) panel explorer or use the survey feasibility calculator.

Frequently asked questions

How many consumers are on the Global Vox Populi panel?

29,093,467 consumers across 170 countries, as of October 2026.

Which country has the most consumers on the panel?

China (2,835,467), followed by India (1,457,435) and Japan (1,234,349).

How many consumers are on the panel in the United States?

865,934, ranking 4 of 170 countries (2.98% of the panel).

How many consumers are on the panel in the United Kingdom?

173,383, ranking 52 of 170 countries (0.60% of the panel).

How many consumers are on the panel in Germany?

211,022, ranking 38 of 170 countries (0.73% of the panel).

How many consumers are on the panel in Japan?

1,234,349, ranking 3 of 170 countries (4.24% of the panel).

How many consumers are on the panel in India?

1,457,435, ranking 2 of 170 countries (5.01% of the panel).

How many consumers are on the panel in Brazil?

531,057, ranking 11 of 170 countries (1.83% of the panel).

Can I use these statistics in my article or report?

Yes. Please credit "Global Vox Populi, Consumer (B2C) panel statistics, October 2026" and link to this page.

How often are these figures updated?

They are taken from Global Vox Populi's panel coverage records and refreshed periodically. The date at the top of the page shows when they were last updated.

Cite or link to this data

These statistics are free to use in articles, reports and presentations with a credit to Global Vox Populi and a link to this page.

Global Vox Populi (2026). Consumer (B2C) panel statistics 2026. October 2026. https://globalvoxpopuli.com/statistics/consumer-panel-statistics/

<a href="https://globalvoxpopuli.com/statistics/consumer-panel-statistics/">Consumer (B2C) panel statistics 2026</a> (Global Vox Populi, October 2026)

Run research with this audience

Global Vox Populi recruits from these proprietary panels for quantitative surveys, in-depth interviews and focus groups. ISO 9001, ISO 20252 and ISO/IEC 27001 certified and HIPAA compliant, following ESOMAR, Insights Association and BHBIA guidelines.

Request a feasibility check

More panel statistics

All panel statistics · Panel coverage by country

Consumer Panel Statistics 2026: Online Panel Members by Country, Age and Socio-Economic Class

Where the consumer (B2C) panel is

Key statistics

Countries with the most consumers

Top 20 countries

By region

Breakdown of the consumer (B2C) panel

Gender

Age

Urban / rural

Socio-economic class

Investor type

Portfolio size

Trading frequency

Platform

Player type

Spend

Disability type

Assistive technology use

Specialist consumer layers

Compare countries

Consumers by country: full table

Multicultural and ethnic segments

Definitions

About this data

Frequently asked questions

Cite or link to this data

Run research with this audience

More panel statistics

Ready to hear what your market actually thinks?