B2B
Financial Professionals
Advisers, bankers and asset managers by profession, institution type, assets under management and seniority.
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Governance
Built to the standards buyers audit for.
Every proprietary panel is recruited, validated and fielded under the same documented operating standard — ICC/ESOMAR, Insights Association and BHBIA aligned, and ISO-certified.
Standards & ethical guidelines
- Operates to the ICC/ESOMAR International Code, the Insights Association Code of Standards & Ethics, and the BHBIA Legal & Ethical Guidelines.
- Follows applicable pharmacovigilance / adverse-event reporting obligations.
- Certified to ISO 9001:2026 (Quality Management), ISO 20252:2026 (Market, Opinion & Social Research) and ISO/IEC 27001:2022 (Information Security).
Recruitment & validation
- By invitation and referral-led: professional-association partnerships, verified medical/nursing registries, accredited CME and clinical communities, congress/event sign-ups and targeted verified outreach.
- No incentivised open-web sign-up for clinical roles.
- Each clinical member validated against profession, registration/licence status and specialty at recruitment.
- Re-validated on a rolling basis via registry/licence checks (e.g. NMC, NPI, state/board and national registers), employer/association verification and document checks where required.
Consent & data protection
- 100% opt-in with double opt-in confirmation.
- Granular, revocable consent for research contact, data processing and — where relevant — health-data handling.
- Right-to-withdraw and data-subject requests honoured on demand.
- Compliant with GDPR (EU/UK), India DPDP Act 2023, CCPA/CPRA and local equivalents.
- Data minimisation, purpose limitation, and encryption in transit and at rest.
- Country data-residency options; PII segregated from response data.
Fraud & quality controls
- De-duplication (device + identity fingerprinting); digital-fingerprint and geo/VPN checks.
- Trap/attention questions; straight-lining and speeding detection; completion-quality scoring.
- Bots and fraudulent completes removed pre-delivery; consistently low-quality members retired.
Profiling
- 45–140 data points per member, depending on market maturity.
- Covers profession, specialty/sub-specialty, seniority/grade, care setting, institution type, years in practice, patient volumes, therapy areas, prescribing/decision role, procedures, technology use, languages and more.
- Enables precise low-incidence targeting.
Feasibility
- Shown per market with a Robust / Moderate / Limited flag.
- Includes an estimated feasible-completes figure for a broad study in a single field window.
- Low-incidence and sub-specialty studies scoped case-by-case; recruit-to-order tops up thin cells in the smallest markets.
Methodology
- CAWI online (desktop/mobile-first).
- CATI and mobile/WhatsApp-assisted collection where clinician preference or connectivity requires it.
- Multi-language survey delivery with localised translation and QA.
Adverse-event (AE) reporting — healthcare
- All fieldwork touching a marketed product carries pharmacovigilance obligations; interviewers and scripts are AE-trained.
- Any suspected adverse event or product complaint is captured and reported to the client/MAH — typically within 24 hours — per BHBIA guidance.
- AE-handling SOP, reconciliation logs and annual AE training are maintained.
Recruitment sources & incentives
- Physician referrals and peer nomination; verified professional opt-in via GVP registration; medical associations and societies; conference/in-person recruitment; vetted physician-network partners where GVP fields through alliances.
- No incentivised list-buying — members are recruited to research-only panels; purchased contact lists are never appended as consented members.
- Fair incentives: honoraria set at fair-market value by specialty and market, per ESOMAR/BHBIA guidance.
Compliance summary
- ESOMAR — ICC/ESOMAR International Code; the ESOMAR "37 Questions to Help Buyers of Online Samples" is completed and available on request.
- Insights Association — IA Code of Standards and Ethics.
- BHBIA — Legal & Ethical Guidelines, including adverse-event (pharmacovigilance) reporting and annual AE training for research staff.
- ISO 20252 & ISO 27001 — processes and information-security controls aligned to the standards.
- Regulatory — EU/UK GDPR, DPA 2018, DPDP Act 2023 and applicable local data-protection laws; lawful basis, data-subject rights and retention limits enforced.
- Security & residency — encryption in transit and at rest, role-based access, audit logging and regional data-residency options where required.