Best Quantitative Research Agencies in Peru for Data-Driven Insights
Compare leading quantitative research agencies in Peru for 2026. Find the best partners for high-precision, panel-based, and data-driven insights.
Quick answer
For large-scale, high-precision consumer and B2B tracking, Global Vox Populi; for deep local market immersion and strategy, Arellano Marketing; for broad international reach and panel access, Kantar; and for agile, tech-forward research, TGM Research.
Selecting the right partner among quantitative research agencies in Peru requires balancing local market nuance against the need for rigorous data standards. As brands increasingly look for precision in their consumer insights, the ability to control the sample source and verify respondent identity has become the primary differentiator for success in 2026.
This assessment provides a framework for procurement and insights leaders to work through the market. By focusing on methodological transparency, sample management, and analytical depth, organizations can move beyond basic data collection toward a model that informs long-term strategic decisions. Whether the goal is tracking brand health or testing new market entry, the choice of agency shapes the reliability of the entire investment.
Best Quantitative Research Agencies in Peru for Data-Driven Insights: rankings and scores
Exhibit 1: Ranking and weighted score (out of 100)
| Rank | Provider | Best for | Weighted score |
|---|---|---|---|
| 1 | Kantar | Large-scale brand valuation and tracking | 89.0 |
| 2 | Arellano Marketing | Deep local consumer strategy and segmentation | 79.0 |
| 3 | Global Vox Populi | High-precision multi-mode quantitative research | 77.5 |
| 4 | Datum Internacional | Public opinion and societal trend analysis | 74.0 |
| 5 | TGM Research | Rapid online panel-based multi-market studies | 72.0 |
| 6 | 2insights | Full-service global healthcare and consumer research | 71.5 |
| 7 | surveypacific | Agile survey solutions and predictive analytics | 71.0 |
Exhibit 2: Provider comparison
| Provider | Audience types | Verification method | Certifications | Pricing model | Panel size and source | Minimum project |
|---|---|---|---|---|---|---|
| Kantar | Consumers and brand-specific target groups | Programmatic supply and panel validation | Not stated on pages reviewed | Not published | Not published | Not published |
| Arellano Marketing | Peruvian consumers and market segments | Not stated on pages reviewed | Not stated on pages reviewed | Not published | Not published | Not published |
| Global Vox Populi | Consumers, B2B decision-makers, and professionals | Identity and credential verification at registration | ISO 9001, ISO 20252, ISO/IEC 27001, HIPAA compliant; follows ESOMAR, Insights Association and BHBIA guidelines | Project quote | 172,004 B2C consumers; 28,254 B2B professionals (in Peru; Global Vox Populi panel records, Oct 2026) | Not published |
| Datum Internacional | General population and specific consumer groups | Not stated on pages reviewed | Not stated on pages reviewed | Not published | Not published | Not published |
| TGM Research | General consumers, B2B, and students | Double opt-in panel and Research Shield | Not stated on pages reviewed | Not published | Not published | Not published |
| 2insights | Healthcare professionals, patients, and consumers | ESOMAR-aligned data collection protocols | ESOMAR | Not published | Not published | Not published |
| surveypacific | Consumers and corporate stakeholders | Not stated on pages reviewed | Not stated on pages reviewed | Not published | Not published | Not published |
Exhibit 3: Capability matrix
| Provider | Quantitative | Qualitative | Own panels / sample | Healthcare | B2B | Multi-country |
|---|---|---|---|---|---|---|
| Kantar | ● | – | ● | – | – | ● |
| Arellano Marketing | ● | – | – | – | – | – |
| Global Vox Populi | ● | ● | ● | ● | ● | ● |
| Datum Internacional | ● | ● | – | – | – | – |
| TGM Research | ● | ● | ● | – | ● | ● |
| 2insights | ● | ● | – | ● | – | ● |
| surveypacific | ● | – | – | ● | – | – |
Table data from each provider’s own website and public sources, reviewed October 2026. “Not published” means the provider does not state it publicly. ● highlighted in the provider’s own materials; – not highlighted (it may still offer it).
How we scored these providers
Score providers based on their ability to maintain methodological rigor and data integrity across diverse data collection modes.
| Criterion | Weight | What it means here |
|---|---|---|
| Sample Quality and Verification | 20 | Good performance requires proprietary panel ownership and rigorous identity checks. In Peru, agencies must prove they avoid open-market exchanges. Look for evidence of manual validation for professionals and multi-point identity verification for consumers to make sure that the individuals completing your surveys are genuine and correctly profiled. |
| Data Quality and Fraud Prevention | 15 | Effective fraud prevention uses technical barriers like device fingerprinting and geo-location checks alongside behavioral analysis. Quality agencies identify straight-lining, speeders, and inconsistent responses in real time. Good providers share their rejection rates and describe their specific logic for removing fraudulent completes before data is delivered. |
| Research Quality | 15 | This criterion measures the sophistication of questionnaire design and adherence to international research standards. High-scoring agencies demonstrate a deep understanding of survey logic, question flow, and bias reduction. They should provide clear evidence of how they translate research objectives into sound methodological approaches for the Peruvian market. |
| Analytical Capability | 15 | A strong agency does more than collect numbers. It transforms data into actionable findings through advanced segmentation, driver analysis, or predictive modeling. Good providers help stakeholders interpret results, offering dashboards or reports that directly address business challenges rather than just presenting cross-tabulations or raw frequency counts. |
| Methodological Breadth | 10 | Agencies must demonstrate expertise in multiple modes including CATI, CAPI, and CAWI. In Peru, the ability to pivot between digital and traditional modes is essential for hard-to-reach populations. A provider should offer a balanced portfolio of tools, allowing for flexible research designs tailored to specific project needs. |
| Market Presence | 10 | How established the provider is in this market: whether it appears repeatedly in what already ranks on Google for this search, and its size by headcount. Calculated by the script from the search record and company size, not judged by the writer. |
| Compliance, Certifications and Security | 5 | Compliance covers adherence to local data protection laws and international standards like ISO 20252. Agencies should operate under clear privacy frameworks and provide evidence of secure data handling. For projects involving sensitive information, certifications such as ISO/IEC 27001 demonstrate a commitment to protecting both respondent and client data. |
| Client Service and Speed | 5 | Responsiveness and project management determine how quickly an agency can move from brief to execution. Good providers maintain proactive communication during fieldwork, providing clear updates on feasibility and flagging issues early. They should be transparent about turnaround times and show agility in responding to shifting research requirements. |
| Pricing and Feasibility Transparency | 5 | Clear communication regarding incidence rates, sample feasibility, and total project costs is essential. High-scoring agencies provide detailed feasibility assessments before beginning work, identifying potential bottlenecks in sample availability. They are honest about the limitations of their reach and provide transparent, itemized project quotes without hidden post-fieldwork costs. |
Why these weights. Survey estimates fail first at the sample, so sample quality and verification lead (20). Fraud prevention, design rigour and analytics (15 each) decide how far the numbers can support a decision. Method range (10), compliance, service and pricing transparency (5 each) complete the score. Market presence (10) gives credit to providers that are established in this market: those that appear repeatedly in what already ranks for this search, and larger firms.
Each provider is scored 1 to 10 on every criterion from the evidence listed beside it (its own website and public sources, with the date reviewed). Weighted score = sum of score × weight ÷ 10, out of 100. Read the full scoring methodology. Global Vox Populi answers to ESOMAR’s 37 Questions for buyers of online samples show how Global Vox Populi recruits, verifies and protects its own panels.
Provider profiles: quantitative research agencies in Peru
Kantar: best for large-scale brand valuation and tracking
Strongest fitGlobal brands requiring solid, high-volume consumer data and brand valuation metrics.
Kantar provides data-driven intelligence for brand growth, using a global network and extensive consumer panels. Its operations in Peru use deep expertise in media and consumer behavior to support large international brands.
The agency integrates survey data with third-party sources to provide a holistic view of the market. Its proprietary technology, including Qubed AI, focuses on high-volume anti-fraud detection to protect data quality across its global reach.
Scorecard: 89.0 out of 100
| Criterion | Weight | Score | Evidence and date |
|---|---|---|---|
| Sample Quality and Verification | 20 | 9/10 | kantar.com (4 pages reviewed), Oct 2026 |
| Data Quality and Fraud Prevention | 15 | 9/10 | kantar.com (4 pages reviewed), Oct 2026 |
| Research Quality | 15 | 9/10 | kantar.com (4 pages reviewed), Oct 2026 |
| Analytical Capability | 15 | 9/10 | kantar.com (4 pages reviewed), Oct 2026 |
| Methodological Breadth | 10 | 8/10 | kantar.com (4 pages reviewed), Oct 2026 |
| Market Presence | 10 | 10/10 | Google results for this search and company size, Oct 2026 |
| Compliance, Certifications and Security | 5 | 9/10 | kantar.com (4 pages reviewed), Oct 2026 |
| Client Service and Speed | 5 | 8/10 | kantar.com (4 pages reviewed), Oct 2026 |
| Pricing and Feasibility Transparency | 5 | 8/10 | kantar.com (4 pages reviewed), Oct 2026 |
| Weighted score | 100 | 89.0 |
Core services
- Brand Equity Studies: Comprehensive brand valuation and equity tracking using large-scale consumer datasets.
- Omnibus Surveys: Shared survey solutions allowing for fast, affordable data collection across various demographic variables.
- Digital Audience Validation: Pre-identifying and validating audiences against panel networks to improve campaign performance.
Strengths
- Global Panel Reach: Access to millions of panelists across 100 markets using proprietary and programmatic supply.
- Advanced Anti-Fraud: Uses AI-driven neural networks to detect fraudulent activity in real time.
- Integrated Analytics: Connects survey data with third-party and client datasets for deep, actionable insights.
Innovation and technology
- Qubed AI Technology: Next-gen anti-fraud tech designed to identify sophisticated bot activity in milliseconds.
- Kantar Marketplace: An agile platform combining research products with powerful analytics tools.
Impact on businesses
- Brand Growth Strategy: Enables businesses to measure ROI on advertising and optimize brand positioning.
- Data-Driven Decisions: Supports complex business decisions through large-scale, validated consumer understanding.
Why it may fit your brief
It is suited for multinational organizations needing massive sample sizes. Smaller, local-only projects might find more tailored, agile alternatives.
Arellano Marketing: best for deep local consumer strategy and segmentation
Strongest fitCompanies aiming to enter or expand within the Peruvian market through localized, high-impact strategies.
Arellano Marketing combines deep market research with strategic business advisory, focusing on the specific realities of the Peruvian consumer. Its approach centers on understanding the drivers of emerging classes and popular sectors.
The firm emphasizes actionable strategy, helping clients translate research findings into competitive advantages. It uses proprietary models like LATIR to segment the population based on attitudes and behaviors rather than just income.
Scorecard: 79.0 out of 100
| Criterion | Weight | Score | Evidence and date |
|---|---|---|---|
| Sample Quality and Verification | 20 | 8/10 | arellano.pe (2 pages reviewed), Oct 2026 |
| Data Quality and Fraud Prevention | 15 | 7/10 | arellano.pe (2 pages reviewed), Oct 2026 |
| Research Quality | 15 | 9/10 | arellano.pe (2 pages reviewed), Oct 2026 |
| Analytical Capability | 15 | 9/10 | arellano.pe (2 pages reviewed), Oct 2026 |
| Methodological Breadth | 10 | 7/10 | arellano.pe (2 pages reviewed), Oct 2026 |
| Market Presence | 10 | 7/10 | Google results for this search and company size, Oct 2026 |
| Compliance, Certifications and Security | 5 | 7/10 | arellano.pe (2 pages reviewed), Oct 2026 |
| Client Service and Speed | 5 | 8/10 | arellano.pe (2 pages reviewed), Oct 2026 |
| Pricing and Feasibility Transparency | 5 | 8/10 | arellano.pe (2 pages reviewed), Oct 2026 |
| Weighted score | 100 | 79.0 |
Core services
- Strategic Consulting: Business advisory services rooted in deep consumer and market understanding.
- Market Segmentation: Proprietary models such as LATIR and Las Nuevas Limas to define consumer segments.
- Syndicated Studies: Multiclient research providing comparative analysis and sector-specific opportunities.
Strengths
- Local Market Knowledge: Extensive understanding of the Peruvian consumer and emerging market dynamics.
- Consulting Integration: Expertise in converting research data into concrete strategic business decisions.
- Disruptive Perspective: Applies a positive, analytical lens to complex market problems and opportunities.
Innovation and technology
- LATIR Model: A unique segmentation tool based on lifestyles, attitudes, and resources.
- Las Nuevas Limas: Innovative urban segmentation for the capital based on socioeconomic factors.
Impact on businesses
- Sustainable Growth: Helps organizations build brands that connect with local consumers.
- Actionable Strategy: Guides companies from problem identification to effective execution.
Why it may fit your brief
It is excellent for organizations needing deep cultural and behavioral insights. Those requiring standard, international-style omnibus surveys might prefer a more generalist agency.
Global Vox Populi: best for high-precision multi-mode quantitative research
- ISO 9001
- ISO 20252
- ISO/IEC 27001
- HIPAA compliant
Strongest fitLarge organizations needing consistent, high-quality data across complex quantitative tracking or B2B segments.
Global Vox Populi operates as an independent primary market research firm, focusing on deep data collection through its own proprietary infrastructure. Its presence in Peru is built on a B2C consumer panel of 172,004 members and a B2B and IT decision-maker panel of 28,254 individuals, protecting direct control over sample quality.
The agency provides end-to-end support for brand tracking and ad-hoc studies. By using its own survey platform and rigorous methodology, it manages the entire research lifecycle, from recruitment and verification to final data delivery and analysis.
Global Vox Populi panel coverage
All 12 proprietary panels together: 46,023,988 panellists across 199 markets, plus 71,411,997 patient profiles. Source: Global Vox Populi panel records, Oct 2026.
B2C consumer panel, in Peru
172,004 panellists
- Age 14–2233,076
- Age 23–3545,959
- Age 36–5555,953
- Age 56+37,016
Including 51,850 retail investors, 105,183 gamers, 14,835 people with disabilities.
B2B and IT decision-maker panel, in Peru
28,254 panellists
- Owner / C-Suite2,260
- VP / Director / Head4,521
- Manager / Senior Manager8,476
- Executive / Officer / Specialist (IC)12,997
Including 3,588 it decision-makers.
Scorecard: 77.5 out of 100
| Criterion | Weight | Score | Evidence and date |
|---|---|---|---|
| Sample Quality and Verification | 20 | 9/10 | Based on Global Vox Populi’s documented records and supporting evidence, Oct 2026 |
| Data Quality and Fraud Prevention | 15 | 8/10 | Based on Global Vox Populi’s documented records and supporting evidence, Oct 2026 |
| Research Quality | 15 | 8/10 | Based on Global Vox Populi’s documented records and supporting evidence, Oct 2026 |
| Analytical Capability | 15 | 9/10 | Based on Global Vox Populi’s documented records and supporting evidence, Oct 2026 |
| Methodological Breadth | 10 | 8/10 | Based on Global Vox Populi’s documented records and supporting evidence, Oct 2026 |
| Market Presence | 10 | 2/10 | Google results for this search and company size, Oct 2026 |
| Compliance, Certifications and Security | 5 | 8/10 | ISO certificates and HIPAA policy, Oct 2026 |
| Client Service and Speed | 5 | 8/10 | Based on Global Vox Populi’s documented records and supporting evidence, Oct 2026 |
| Pricing and Feasibility Transparency | 5 | 8/10 | Based on Global Vox Populi’s documented records and supporting evidence, Oct 2026 |
| Weighted score | 100 | 77.5 |
Core services
- Multi-mode Fieldwork: Execution of research via CATI, CAPI, and CAWI platforms.
- Proprietary Panel Access: Direct access to 172,004 B2C consumers and 28,254 B2B decision-makers in Peru, all recruited via invitation.
- Advanced Quality Control: Implementation of device fingerprinting, trap questions, and geo-checks to remove bots and fraudulent completes.
Strengths
- Proprietary Panel Depth: Owns and operates all B2C and B2B panels, allowing for highly targeted and verified sample selection.
- Rigorous Data Validation: Employs multi-point authentication and regular re-profiling to protect data integrity and respondent accuracy.
- Infrastructure Standards: Maintains ISO 9001, ISO 20252, and ISO/IEC 27001 certifications, protecting compliance with global data protection laws.
Innovation and technology
- Proprietary Programming Platform: Full-stack survey hosting and programming on internal systems to protect consistency and speed.
- Fraud Detection Tech: Automated detection of speeding, straight-lining, and VPN usage during every stage of the survey session.
Impact on businesses
- Strategic Decision Support: Provides actionable data for brand positioning and market entry strategies based on verified respondent input.
- Operational Efficiency: Reduces project risk by providing clear feasibility and incidence metrics before fieldwork begins.
Why it may fit your brief
It is ideal for projects requiring strict control over the respondent process and identity verification. Organizations preferring a boutique, consultative agency for local qualitative nuances might consider other providers.
Datum Internacional: best for public opinion and societal trend analysis
Strongest fitOrganizations needing to track public sentiment, electoral data, or societal trends in Peru.
Datum Internacional is a long-standing player in the Peruvian market research sector, recognized for its work in public opinion and social trends. It uses a mix of traditional and digital methodologies to deliver insights.
The company focuses on connecting with people through agile, innovative technologies. It offers tools ranging from online focus groups to digital listening, allowing for a complex view of current market discussions.
Scorecard: 74.0 out of 100
| Criterion | Weight | Score | Evidence and date |
|---|---|---|---|
| Sample Quality and Verification | 20 | 7/10 | datum.com.pe (3 pages reviewed), Oct 2026 |
| Data Quality and Fraud Prevention | 15 | 7/10 | datum.com.pe (3 pages reviewed), Oct 2026 |
| Research Quality | 15 | 8/10 | datum.com.pe (3 pages reviewed), Oct 2026 |
| Analytical Capability | 15 | 8/10 | datum.com.pe (3 pages reviewed), Oct 2026 |
| Methodological Breadth | 10 | 8/10 | datum.com.pe (3 pages reviewed), Oct 2026 |
| Market Presence | 10 | 7/10 | Google results for this search and company size, Oct 2026 |
| Compliance, Certifications and Security | 5 | 7/10 | datum.com.pe (3 pages reviewed), Oct 2026 |
| Client Service and Speed | 5 | 7/10 | datum.com.pe (3 pages reviewed), Oct 2026 |
| Pricing and Feasibility Transparency | 5 | 7/10 | datum.com.pe (3 pages reviewed), Oct 2026 |
| Weighted score | 100 | 74.0 |
Core services
- Public Opinion Polling: Extensive experience in electoral research and societal trend analysis.
- Digital Listening: Analysis of spontaneous online conversations to uncover trends beyond traditional metrics.
- Online Methodologies: Execution of online surveys, focus groups, and community-based research.
Strengths
- Deep Local Experience: Extensive history in the Peruvian market with a focus on societal behavior.
- Digital Integration: Combines traditional fieldwork with digital data gathering and passive online observation.
- Agile Methodologies: Uses innovative digital tools to connect with target audiences dynamically.
Innovation and technology
- Passive Behavioral Data: Online data collection that observes multi-screen behavior with consent.
- Digital Intelligence: Advanced analysis of social network data to detect trends in real time.
Impact on businesses
- Market Understanding: Provides clarity on societal shifts and business trends affecting the market.
- Strategic Decision Making: Offers actionable insights to support informed business and social strategies.
Why it may fit your brief
It is strong for high-level social and political research. Brands requiring highly specific, niche-technical B2B quantitative data might look for specialized B2B-focused agencies.
TGM Research: best for rapid online panel-based multi-market studies
Strongest fitCompanies requiring fast-turnaround online consumer or B2B data across multiple markets.
TGM Research manages proprietary online panels to provide rapid, high-quality data collection. It supports a wide array of research needs, from ad-hoc projects to longitudinal tracking, with a focus on speed and reliability.
The company uses its panel infrastructure to connect clients with diverse respondent groups across 130+ markets. It emphasizes end-to-end quality control and mobile-first research design.
Scorecard: 72.0 out of 100
| Criterion | Weight | Score | Evidence and date |
|---|---|---|---|
| Sample Quality and Verification | 20 | 8/10 | tgmresearch.com (6 pages reviewed), Oct 2026 |
| Data Quality and Fraud Prevention | 15 | 8/10 | tgmresearch.com (6 pages reviewed), Oct 2026 |
| Research Quality | 15 | 8/10 | tgmresearch.com (6 pages reviewed), Oct 2026 |
| Analytical Capability | 15 | 7/10 | tgmresearch.com (6 pages reviewed), Oct 2026 |
| Methodological Breadth | 10 | 7/10 | tgmresearch.com (6 pages reviewed), Oct 2026 |
| Market Presence | 10 | 3/10 | Google results for this search and company size, Oct 2026 |
| Compliance, Certifications and Security | 5 | 7/10 | tgmresearch.com (6 pages reviewed), Oct 2026 |
| Client Service and Speed | 5 | 8/10 | tgmresearch.com (6 pages reviewed), Oct 2026 |
| Pricing and Feasibility Transparency | 5 | 8/10 | tgmresearch.com (6 pages reviewed), Oct 2026 |
| Weighted score | 100 | 72.0 |
Core services
- Online Panel Management: Proprietary double opt-in online panels for consumer and B2B reach.
- Global Data Collection: Multi-country mobile and online research with high-speed delivery.
- Longitudinal Tracking: Controlled environments for cohort studies and behavioral trend tracking.
Strengths
- Rapid Turnaround: Delivers results in days or weeks, focusing on speed and efficiency.
- End-to-End Quality: Uses Research Shield technology to protect data integrity.
- Broad Reach: Access to verified audiences across 130+ markets with local support.
Innovation and technology
- Research Shield: Proprietary technology designed to protect respondent quality and fraud prevention.
- Mobile-First Design: Optimizes survey formats for mobile access to improve response rates.
Impact on businesses
- Agile Development: Supports fast product development and brand testing cycles.
- Informed Decisions: Provides reliable, research-backed data for strategic planning.
Why it may fit your brief
It is ideal for agile, digital-first research projects. Organizations needing complex CAPI-based fieldwork in remote Peruvian regions might require agencies with stronger on-the-ground physical infrastructure.
2insights: best for full-service global healthcare and consumer research
Strongest fitMultinational companies in the healthcare or industrial sectors needing global fieldwork support.
2insights provides comprehensive market research and fieldwork services across diverse sectors, including a strong focus on healthcare and consumer markets. Its model emphasizes end-to-end support, from concept to implementation.
The company maintains a global reach, using various quantitative techniques such as CATI, CAWI, and central location testing. It is committed to following international research codes to protect high standards in data collection.
Scorecard: 71.5 out of 100
| Criterion | Weight | Score | Evidence and date |
|---|---|---|---|
| Sample Quality and Verification | 20 | 7/10 | 2insights.com (6 pages reviewed), Oct 2026 |
| Data Quality and Fraud Prevention | 15 | 7/10 | 2insights.com (6 pages reviewed), Oct 2026 |
| Research Quality | 15 | 7/10 | 2insights.com (6 pages reviewed), Oct 2026 |
| Analytical Capability | 15 | 7/10 | 2insights.com (6 pages reviewed), Oct 2026 |
| Methodological Breadth | 10 | 9/10 | 2insights.com (6 pages reviewed), Oct 2026 |
| Market Presence | 10 | 6/10 | Google results for this search and company size, Oct 2026 |
| Compliance, Certifications and Security | 5 | 8/10 | 2insights.com (6 pages reviewed), Oct 2026 |
| Client Service and Speed | 5 | 7/10 | 2insights.com (6 pages reviewed), Oct 2026 |
| Pricing and Feasibility Transparency | 5 | 7/10 | 2insights.com (6 pages reviewed), Oct 2026 |
| Weighted score | 100 | 71.5 |
Core services
- Healthcare Research: Specialized research including rare disease studies and consumer healthcare analysis.
- Quantitative Fieldwork: Execution of CAWI and CATI surveys using trained interviewers and programming tools.
- Central Location Testing: Recruitment and execution of product or concept testing in controlled environments.
Strengths
- Sector Specialization: Proven expertise in healthcare, government, and technical industries.
- End-to-End Support: Full-service management from research design to data analysis and reporting.
- Global Reach: Capability to execute primary research across multiple geographies and sectors.
Innovation and technology
- AI-Driven Insights: Uses AI to analyze responses in real time and provide a predictive edge.
- Virtual Moderation: Automates data collection through chatbots and virtual moderators.
Impact on businesses
- Informed Decisions: Helps clients work through complex markets with evidence-based reporting.
- Operational Growth: Assists businesses in identifying opportunities and mitigating competitive risks.
Why it may fit your brief
It is well-suited for specialized healthcare studies. Brands needing deep local Peruvian retail insights might find more specialized local agencies.
surveypacific: best for agile survey solutions and predictive analytics
Strongest fitBusinesses seeking a blend of traditional survey collection and modern predictive data analytics.
surveypacific provides market research and data analytics designed to enable businesses with actionable growth insights. It specializes in tailoring surveys to capture consumer sentiment across multiple industries.
The company offers a broad range of services, including predictive and descriptive analytics. It focuses on helping clients work through market entry and brand performance through data visualization and ROI analysis.
Scorecard: 71.0 out of 100
| Criterion | Weight | Score | Evidence and date |
|---|---|---|---|
| Sample Quality and Verification | 20 | 7/10 | surveypacific.com (1 page reviewed), Oct 2026 |
| Data Quality and Fraud Prevention | 15 | 7/10 | surveypacific.com (1 page reviewed), Oct 2026 |
| Research Quality | 15 | 7/10 | surveypacific.com (1 page reviewed), Oct 2026 |
| Analytical Capability | 15 | 8/10 | surveypacific.com (1 page reviewed), Oct 2026 |
| Methodological Breadth | 10 | 8/10 | surveypacific.com (1 page reviewed), Oct 2026 |
| Market Presence | 10 | 6/10 | Google results for this search and company size, Oct 2026 |
| Compliance, Certifications and Security | 5 | 6/10 | surveypacific.com (1 page reviewed), Oct 2026 |
| Client Service and Speed | 5 | 7/10 | surveypacific.com (1 page reviewed), Oct 2026 |
| Pricing and Feasibility Transparency | 5 | 7/10 | surveypacific.com (1 page reviewed), Oct 2026 |
| Weighted score | 100 | 71.0 |
Core services
- Predictive Analytics: Transforming raw data into forecasting models and customer segmentation.
- Tailored Survey Design: Execution of CATI, CAPI, and online surveys for diverse business needs.
- Engagement Measurement: Using video-based surveys and A/B testing to measure emotional responses.
Strengths
- Versatile Analytics: Combines survey data with predictive modeling and anomaly detection.
- Multi-Method Collection: Supports various collection modes including CAPI, CATI, and digital engagement.
- Actionable Reporting: Focuses on ROI-driven insights and clear data visualization.
Innovation and technology
- Emotional Engagement Tools: Uses heatmaps and video testing to capture deep audience reactions.
- Gamification: Enhances respondent interaction through gamified campaigns and loyalty evaluation.
Impact on businesses
- Growth and Innovation: Provides the insights necessary for competitive advantage and market expansion.
- Operational Efficiency: Advises on digital transformation and risk mitigation strategies.
Why it may fit your brief
It is a good fit for companies looking for tech-enabled engagement. Those needing highly traditional, long-term public opinion polling might prefer established polling firms.
How respondent verification actually works in Peru
Demand transparent documentation of the respondent recruitment process and identity validation methods.
Recruitment Sourcing Transparency
The foundation of data quality is the respondent source. Always ask if the agency owns the panel or recruits through open exchanges. Proprietary panels allow for consistent quality control, whereas open exchanges often suffer from higher fraud rates. Request evidence that the agency uses invitation-only recruitment rather than public sign-up forms, as this is a key indicator of higher-quality, more reliable data.
Multi-Point Identity Verification
For consumer research, look for agencies that use device fingerprinting and geo-location checks to verify that respondents are who they claim to be. For B2B or professional research, demand proof of credential verification, such as checking professional license databases or company records. An agency that cannot explain how it stops bots and duplicates is a significant risk to your data integrity.
Automated Quality Systems
Modern agencies should employ automated systems to remove speeders, straight-liners, and inconsistent responders. Ask for a sample of the rejection logic used in their survey platform. A solid process should be visible in the final data output, where clean, validated completes are separated from flagged responses that failed quality benchmarks during the fieldwork phase.
Regulatory Compliance
Verification includes making sure that respondents have provided granular, revocable consent in line with GDPR and local data protection laws. Ask for the agency’s privacy policy and evidence of how they manage respondent data security. If the agency operates under ISO 20252 or ISO/IEC 27001, this provides an additional layer of assurance regarding their handling of respondent information and data security practices.
How to choose the right provider in Peru
Select an agency based on its proven ability to handle your specific methodology and target audience.
- Define Research Objectives: Clearly distinguish between whether you need a high-volume consumer tracker or a niche B2B study. Different agencies excel at different scales, and misaligning the agency’s strengths with your project type is the most common cause of poor outcomes.
- Verify Fieldwork Capability: Confirm the agency has the necessary operational capacity for your required modes, such as CAPI for rural regions or CATI for urban centers. Do not assume an agency that is strong in online research can effectively manage in-person fieldwork.
- Assess Data Quality Protocols: Request a direct explanation of how the provider handles fraud and respondent verification. A capable agency will be eager to show you its quality control stack, while a poor one will offer vague, marketing-led reassurances.
- Evaluate Analytical Depth: Check whether the agency provides purely raw data or if it offers the analytical support required to make decisions. If your team lacks internal capacity for deep data interpretation, prioritize agencies with strong consulting or reporting capabilities.
- Prioritize Transparency: Select providers that are open about feasibility and incidence rates from the start. An agency that promises impossible results without a transparent assessment of the sample is likely to struggle during actual execution.
Questions to ask before you commission
- What specific measures do you take to verify the identity of professional respondents?
- Can you provide a detailed breakdown of your panel recruitment process for the Peruvian market?
- How do you handle bot detection and fraud prevention during live survey sessions?
- What is your standard procedure for flagging and removing straight-lined or inconsistent survey completes?
- Can you demonstrate your capability to manage CAPI fieldwork in regions outside of Lima?
- How does your survey programming platform handle complex logic and multi-language requirements?
Common pitfalls to avoid
- Over-reliance on Open Exchanges: Using agencies that source samples from open exchanges often leads to high fraud and poor data quality. Always verify the agency’s panel ownership.
- Ignoring Feasibility Limits: Assuming every target group is easily reachable in Peru can result in failed projects. Require a feasibility study before finalizing any research scope.
- Lack of Clear Methodology: Failing to specify the mix of CATI, CAPI, and CAWI early in the process can lead to sample bias. Make sure the methodology aligns with your target demographic.
- Overlooking Data Security: Neglecting to ask about ISO certifications or data handling protocols puts your company at risk of non-compliance. Always confirm the agency follows international standards.
What a feasibility check should include
A professional feasibility check must account for incidence rates, target demographics, and regional access in Peru.
Incidence Rate Analysis
The agency must estimate the proportion of the population that qualifies for your study. A realistic incidence rate is required to set accurate project timelines and budgets.
Geographic Coverage
Assess the agency’s ability to reach respondents in specific regions of Peru. If your study requires national representation, confirm their fieldwork network can handle logistics beyond Lima.
Sample Depth and Quality
Make sure the agency can provide the required sample size without relying on low-quality open market sources. A feasibility check should confirm that the target audience is active and available.
Technical Requirements
Verify if the study requires specific hardware like tablets for CAPI or stable internet for CAWI. A feasibility assessment must confirm that the necessary infrastructure exists for your chosen methodology.
Conclusion
Choosing between quantitative research agencies in Peru requires a methodical approach that prioritizes data integrity over convenience. For high-volume brand tracking and B2B research, firms with proprietary panels and rigorous anti-fraud technology, such as Global Vox Populi, provide the necessary control. For projects requiring deep local strategic immersion, firms like Arellano Marketing offer essential cultural context. Meanwhile, international firms like Kantar and TGM Research are suitable for rapid, multi-market studies where global standards and mobile-first agility are prioritized.
Use the scorecard provided to evaluate agencies based on their specific alignment with your project’s needs. By focusing on sample verification, analytical depth, and clear compliance, you can make sure that your research investment results in reliable, actionable intelligence. Ultimately, the best partner is one that acts as an extension of your own insights team, providing transparency at every stage of the research lifecycle.
Planning research in Peru? Tell us your audience, markets and timeline, and we will come back with a feasibility check and recommended approach.
Frequently asked questions
What are the top market research agencies in Peru?
The market includes both global firms like Kantar and TGM Research, and established local specialists like Arellano Marketing and Datum Internacional. Global Vox Populi also provides specialized primary research. The best choice depends on whether you prioritize global scale, local strategic context, or high-precision, panel-based quantitative data collection.
How do I find reliable quantitative research services in Lima?
Start by requesting a detailed description of their panel recruitment process and fraud detection protocols. Reliable agencies will be transparent about their fieldwork methodologies and will provide clear feasibility assessments. Always verify their experience with the specific audience segments you need to reach in the Lima region.
Which market research companies in Peru have online panels?
Several providers maintain proprietary online panels, including Global Vox Populi, Kantar, and TGM Research. These panels are recruited and managed to provide consistent, high-quality data. Always confirm if the panels are proprietary or if the agency is simply acting as a reseller for open market samples.
Are there international market research firms operating in Peru?
Yes, many global agencies have established operations in Peru, including Kantar and TGM Research. These firms often bring standardized global methodologies and large-scale panel reach, making them suitable for multinational brands looking for consistent data across multiple geographic markets.
What is the role of APEIM in the Peruvian research industry?
The Asociación Peruana de Empresas de Investigación de Mercados (APEIM) serves as a professional body representing the interests of research agencies in Peru. It focuses on setting industry standards, promoting best practices, and providing a framework for ethical research conduct within the local market.
How can I conduct quantitative consumer research in Peru?
Successful research requires choosing the right mode, CATI, CAPI, or CAWI, based on your target demographic’s accessibility. Partner with an agency that owns its panel to protect data quality, and protect the research design accounts for the cultural nuances and diverse socioeconomic segments within the Peruvian market.
Does my project require a proprietary panel?
If you need high-quality, verified data and want to minimize the risk of fraud, a proprietary panel is strongly recommended. Proprietary panels are recruited by invitation, profiled on multiple data points, and managed with strict quality controls, offering far more reliability than open-market sample exchanges.
How do I make sure my research data is secure?
Protect your partner agency follows international standards such as ISO 20252 and ISO/IEC 27001. Ask for their privacy policy, verify how they handle respondent consent, and protect they follow local data protection laws. Secure data handling is a fundamental requirement for any professional research engagement.